Colored Pencils Bulk Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Colored Pencils Bulk sales on Amazon US totaled 304,300 units in July 2026 (▲ 115.2% vs. the prior month), generating an estimated $4,254,383 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.3% of unit volume and 49.3% of revenue, while a typical listing is priced at $22.68. The keyword itself pulled 50,273 Amazon queries over the same period (▲ 56.9% MoM).
Zooming out to the 12-month window ending July 2026, the colored pencils bulk Top 50 moved 2,330,750 units and $35,774,369 in cumulative sales — an average of 194,229 units and $2,981,197 per month. Monthly throughput topped out at 438,200 units in August 2025 and dipped to 77,750 in May 2026, leaving the latest reading 30.6% lower than August 2025.
Colored Pencils Bulk Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
304.3K
▲ 115.2% MoM
Monthly Revenue 2026/07
$4.3M
▲ 63.3% MoM
Top 10 Market Share 2026/07
72.3%
Colored Pencils Bulk Market Share & Sales Concentration on Amazon US — July 2026
The most-sold colored pencils bulk listing on Amazon US in July 2026 is ASIN B00006RVTS (Brand: Crayola), which sold 60,000 units at $6.49 apiece — equal to 19.7% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $2,098,400 in July 2026 — 72.3% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Colored Pencils Bulk' on Amazon
July 2026
![Crayola Twistables Colored Pencil Set (50ct), Cool Back to School Supplies for Kids, No Sharpen Colored Pencils for Girls & Boys, 4+ [Amazon Exclusive] (ASIN B07D4RN9NH), rank #9 by monthly sales volume for 'Colored Pencils Bulk' on Amazon](https://m.media-amazon.com/images/I/81JM+OS3OdL._AC_UY512_.jpg)
Is 72.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
60K
▲ 500.0%vs. prior month
$389.4K
latest month
12-month trend
B071JM699P
Amazon Basics Wood-Cased #2 Pencils for Writing, Drawing and Sketching, Pre-sharpened, HB Soft Lead with Erasers, Teacher Supplies, 150 Count, Yellow
50K
▲ 400.0%vs. prior month
$630K
latest month
12-month trend
B000PCWKBA
Crayola Erasable Colored Pencils for Kids, 24ct Drawing Coloring Pencils | Teacher School Supplies & Homeschool Essentials for Kids, Gifts, Ages 6, 7, 8
30K
▲ 233.3%vs. prior month
$176.4K
latest month
12-month trend
B0D74X2S6F
Generic Colored Pencils 12ct 2pk, Assorted Colors, Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects
20K
▲ 900.0%vs. prior month
$199.8K
latest month
12-month trend
B09QXWMDZ8
Paper Mate Clearpoint Mechanical Pencils, 0.7mm HB #2 Pencil Lead, 2 Pencils, Assorted Fashion Barrel Colors, 10 Count - Back to School Essentials, Note-Taking, Teacher Supplies
10K
▲ 11.1%vs. prior month
$149.2K
latest month
12-month trend
B0033M0LZG
Crayola 68-4012 Colored Pencils, 12-Count, pack of 3, Assorted Colors
10K
▲ 900.0%vs. prior month
$76.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Colored Pencils Bulk Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crayola is the best-performing colored pencils bulk brand in July 2026, moving 110,000 units across 4 ASINs for 50.0% of Top 10 volume. Amazon Basics follows with 50,000 units (22.7%), ahead of Generic on 20,000 units (9.1%).
With 7 brands splitting the Top 10 and 81.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.48 to $11.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crayola
4 ASINs in Top 10
50.0%
Units
110K
Revenue
$783.2K
Avg. price
$8.48
B00006RVTS
$6.49·★4.8·50.2K revsCrayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Units sold60KB000PCWKBA
$5.88·★4.7·17.8K revsCrayola Erasable Colored Pencils for Kids, 24ct Drawing Coloring Pencils | Teacher School Supplies & Homeschool Essentials for Kids, Gifts, Ages 6, 7, 8
Units sold30KB0033M0LZG
$7.39·★4.8·8.3K revsCrayola 68-4012 Colored Pencils, 12-Count, pack of 3, Assorted Colors
Units sold10KB07D4RN9NH
$14.18·★4.7·29.5K revsCrayola Twistables Colored Pencil Set (50ct), Cool Back to School Supplies for Kids, No Sharpen Colored Pencils for Girls & Boys, 4+ [Amazon Exclusive]
Units sold10K
Amazon Basics
1 ASIN in Top 10
22.7%
Units
50K
Revenue
$630K
Avg. price
$11.14
B071JM699P
$11.14·★4.8·105.1K revsAmazon Basics Wood-Cased #2 Pencils for Writing, Drawing and Sketching, Pre-sharpened, HB Soft Lead with Erasers, Teacher Supplies, 150 Count, Yellow
Units sold50K
Generic
1 ASIN in Top 10
9.1%
Units
20K
Revenue
$199.8K
Avg. price
$9.99
B0D74X2S6F
$9.99·★4.8·685 revsGeneric Colored Pencils 12ct 2pk, Assorted Colors, Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects
Units sold20K
Trending Colored Pencils Bulk Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D74X2S6F booked 20K units at $9.99, with ▲ 900.0% MoM change. On the growth side, B0033LWZDI leads positive momentum with ▲ 600.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D74X2S6F
Generic Colored Pencils 12ct 2pk, Assorted Colors, Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects
Price
$9.99
Rating
4.8
Reviews
685
Latest month sales
B0033M0LZG
Crayola 68-4012 Colored Pencils, 12-Count, pack of 3, Assorted Colors
Price
$7.39
Rating
4.8
Reviews
8.3K
Latest month sales
B0033LWZDI
Crayola 071662574086 Twistables Pencils, Assorted Colors 12 Ea (Pack of 3)
Unlock to view ASIN details and product titles
Price
$17.64
Rating
4.8
Reviews
329
Latest month sales
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