Sim Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sim sales on Amazon US totaled 14,100 units in July 2026 (▲ 6.4% vs. the prior month), generating an estimated $189,645 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.7% of unit volume and 55.6% of revenue, while a typical listing is priced at $19.10. The keyword itself pulled 27,684 Amazon queries over the same period (▲ 10.2% MoM).
Zooming out to the 12-month window ending July 2026, the sim Top 50 moved 148,200 units and $2,222,598 in cumulative sales — an average of 12,350 units and $185,216 per month. Monthly throughput topped out at 15,550 units in August 2025 and dipped to 7,350 in May 2026, leaving the latest reading 9.3% lower than August 2025.
Sim Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.1K
▲ 6.4% MoM
Monthly Revenue 2026/07
$189.6K
▲ 11.7% MoM
Top 10 Market Share 2026/07
66.7%
Sim Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sim listing on Amazon US in July 2026 is ASIN B08H5SM9M9 (Brand: Tello), which sold 4,000 units at $3.00 apiece — equal to 28.4% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,400 units and $105,475 in July 2026 — 66.7% of unit volume and 55.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sim' on Amazon
July 2026
Is 66.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08H5SM9M9
Tello Mobile - US Prepaid SIM Card (3 in 1) | Bring Your Own Phone Kit | Phone Plans Starting at $5/mo up to $25/mo | Nation-Wide 4G LTE/5G Coverage
4K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B08FXRTYPH
$30/mo. Mint Mobile Phone Plan with Unlimited Talk, Text & Data for 3 Months (3-in-1 SIM Card)
1K
▲ 100.0%vs. prior month
$45K
latest month
12-month trend
B0DG9CDQK6
Prepaid SIM Card (US Mobile) - Custom Plans from $4/mo. Unlimited Plans from $17/mo.
1K
▲ 0.0%vs. prior month
$4K
latest month
12-month trend
B0DJJQTJZ2
13 Pcs Sim Card Removal Tool Sim Card Tool Sim Ejector Tool iPhone Sim Card Removal Tool Sim Eject Tool Smooth and Burr-Free for All Cell Phones
500
▲ 0.0%vs. prior month
$2K
latest month
12-month trend
B0F8FS1VVX
Boost Mobile SIM Kit | $25/mo Forever Unlimited Plan with Auto-Pay | Unlimited Talk, Text & Data | First Month Included with Purchase | US Phones Only
500
▲ 0.0%vs. prior month
$5K
latest month
12-month trend
B0728N8PT9
Tracfone US Prepaid SIM Card (3 in 1) | Bring Your Own Phone Kit | Phone Plans Starting at $15/mo up to $50/mo | Nation-Wide 4G LTE/5G Coverage
500
▲ 0.0%vs. prior month
$2.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sim Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tello is the best-performing sim brand in July 2026, moving 4,000 units across 1 ASIN for 42.6% of Top 10 volume. Mint Mobile follows with 1,500 units (16.0%), ahead of US MOBILE on 1,000 units (10.6%).
With 9 brands splitting the Top 10 and 69.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.00 to $45.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tello
1 ASIN in Top 10
42.6%
Units
4K
Revenue
$12K
Avg. price
$3.00
B08H5SM9M9
$3.00·★4.3·3.9K revsTello Mobile - US Prepaid SIM Card (3 in 1) | Bring Your Own Phone Kit | Phone Plans Starting at $5/mo up to $25/mo | Nation-Wide 4G LTE/5G Coverage
Units sold4K
Mint Mobile
2 ASINs in Top 10
16.0%
Units
1.5K
Revenue
$67.5K
Avg. price
$45.00
B08FXRTYPH
$45.00·★4.2·1.7K revs$30/mo. Mint Mobile Phone Plan with Unlimited Talk, Text & Data for 3 Months (3-in-1 SIM Card)
Units sold1KB0741FV7ZV
$45.00·★4.3·5.3K revs$15/mo. Mint Mobile Phone Plan with 6GB of 5G-4G LTE Data + Unlimited Talk & Text for 3 Months (3-in-1 SIM Card)
Units sold500
US MOBILE
1 ASIN in Top 10
10.6%
Units
1K
Revenue
$4K
Avg. price
$3.99
B0DG9CDQK6
$3.99·★4.3·321 revsPrepaid SIM Card (US Mobile) - Custom Plans from $4/mo. Unlimited Plans from $17/mo.
Units sold1K
Trending Sim Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B015QOGLL6 booked 400 units at $14.00, with ▲ 33.3% MoM change. On the growth side, B08FXRTYPH leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B0H1354FK1 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B015QOGLL6
Ultra Mobile 4GB Prepaid SIM Kit, 1-Month Plan on the T-Mobile 5G Network | Unlimited calling to 90+ international destinations, U.S. talk, global text, hotspot, Wi-Fi Calling, keep your phone & number
Price
$14.00
Rating
4.0
Reviews
1.3K
Latest month sales
B08FXRTYPH
$30/mo. Mint Mobile Phone Plan with Unlimited Talk, Text & Data for 3 Months (3-in-1 SIM Card)
Price
$45.00
Rating
4.2
Reviews
1.7K
Latest month sales
B0H1354FK1
(2 Pack) Authentic Official T-Mobile SIM Card Micro/Nano/Standard GSM 5G/4G/3G LTE for Prepaid or Postpaid Unactivated Talk Text Data & Hotspot SIMBROS sim Removal Tool Included!
Unlock to view ASIN details and product titles
Price
$14.99
Rating
5.0
Reviews
13
Latest month sales
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