Silicone Scrubber Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Silicone Scrubber sales on Amazon US totaled 131,100 units in July 2026 (▼ 1.1% vs. the prior month), generating an estimated $1,357,395 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.5% of unit volume and 57.1% of revenue, while a typical listing is priced at $11.35. The keyword itself pulled 16,457 Amazon queries over the same period (▼ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the silicone scrubber Top 50 moved 1,518,300 units and $15,674,877 in cumulative sales — an average of 126,525 units and $1,306,240 per month. Monthly throughput topped out at 154,600 units in December 2025 and dipped to 71,000 in May 2026, leaving the latest reading 0.0% lower than August 2025.
Silicone Scrubber Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
131.1K
▼ 1.1% MoM
Monthly Revenue 2026/07
$1.4M
▼ 3.1% MoM
Top 10 Market Share 2026/07
62.5%
Silicone Scrubber Market Share & Sales Concentration on Amazon US — July 2026
The most-sold silicone scrubber listing on Amazon US in July 2026 is ASIN B076Q6442Z (Brand: HEETA), which sold 10,000 units at $5.99 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 82,000 units and $774,730 in July 2026 — 62.5% of unit volume and 57.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Silicone Scrubber' on Amazon
July 2026
Is 62.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B076Q6442Z
HEETA Scalp Massager Hair Growth Scrubber for Dandruff Removal Hair Care | Silicone Head Massager Relaxing, Shampoo Brush Cleansing Exfoliating for All Hair Type, Easy-Grip, Bath Shower Accessories
10K
▲ 0.0%vs. prior month
$65.4K
latest month
12-month trend
B09J7YJHXB
INNERNEED Food-Grade Soft Silicone Body Scrubber Shower Brush, Black | Handheld Cleansing Skin Brush, Gentle Exfoliating and Lather Well, Hygienic Bath Scrub for Women, Men
10K
▲ 0.0%vs. prior month
$59.7K
latest month
12-month trend
B0FPPRT165
Kitsch African Net Sponge – Exfoliating Body Scrubber – Berry Pink, 3 Pcs | for Cleansing & Gentle Daily Exfoliation – Stretchable Bath Sponge for Hard-to-Reach Areas – Long-Lasting Shower Essential
10K
▲ 100.0%vs. prior month
$90.2K
latest month
12-month trend
B0D6RG7MM8
Silicone Back Scrubber for Shower, 17in Lengthen Long Handle Body Brush, Double Sided Shower Brush for Shower Exfoliating and Massage Can Produce Rich Foam, Long Handle Back Scrubber for Men
10K
▲ 0.0%vs. prior month
$140.9K
latest month
12-month trend
B08GZJ3XH8
VWMYQ Face Scrubber, Silicone Face Scrubber for Men Facial Cleansing Brush Silicone Face Wash Brush Manual Waterproof Cleansing Skin Care Face Brushes for Exfoliating- Black
9K
▲ 28.6%vs. prior month
$87K
latest month
12-month trend
B08QRDMKRT
4 Pack Face Scrubber,JEXCULL Soft Silicone Facial Cleansing Brush Face Exfoliator Blackhead Acne Pore Pad Cradle Cap Face Wash Brush for Deep Cleaning Skin Care
8K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
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Best Silicone Scrubber Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
VWMYQ is the best-performing silicone scrubber brand in July 2026, moving 19,000 units across 2 ASINs for 23.2% of Top 10 volume. HEETA follows with 10,000 units (12.2%), ahead of INNERNEED on 10,000 units (12.2%).
Volume is spread across 9 brands, with the top three holding 47.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $12.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
VWMYQ
2 ASINs in Top 10
23.2%
Units
19K
Revenue
$227.9K
Avg. price
$12.49
B0D6RG7MM8
$14.99·★4.2·5.5K revsSilicone Back Scrubber for Shower, 17in Lengthen Long Handle Body Brush, Double Sided Shower Brush for Shower Exfoliating and Massage Can Produce Rich Foam, Long Handle Back Scrubber for Men
Units sold10KB08GZJ3XH8
$9.99·★4.5·6.9K revsVWMYQ Face Scrubber, Silicone Face Scrubber for Men Facial Cleansing Brush Silicone Face Wash Brush Manual Waterproof Cleansing Skin Care Face Brushes for Exfoliating- Black
Units sold9K
HEETA
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$65.4K
Avg. price
$5.99
B076Q6442Z
$5.99·★4.6·154.5K revsHEETA Scalp Massager Hair Growth Scrubber for Dandruff Removal Hair Care | Silicone Head Massager Relaxing, Shampoo Brush Cleansing Exfoliating for All Hair Type, Easy-Grip, Bath Shower Accessories
Units sold10K
INNERNEED
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$59.7K
Avg. price
$6.29
B09J7YJHXB
$6.29·★4.5·15.3K revsINNERNEED Food-Grade Soft Silicone Body Scrubber Shower Brush, Black | Handheld Cleansing Skin Brush, Gentle Exfoliating and Lather Well, Hygienic Bath Scrub for Women, Men
Units sold10K
Trending Silicone Scrubber Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BCDL46NP booked 4K units at $29.99, with ▲ 0.0% MoM change. On the growth side, B0FPPRT165 leads positive momentum with ▲ 100.0% MoM growth on 10K units, with B0CCCBF5TM close behind at ▲ 80.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BCDL46NP
Sud Scrub® Antimicrobial Silicone Body Scrubber, Exfoliating Body Brush for Sensitive Skin, Antibacterial Shower Scrubber for Body, Bathroom Essentials for Men & Women, Charcoal
Price
$29.99
Rating
4.2
Reviews
6.6K
Latest month sales
B0FPPRT165
Kitsch African Net Sponge – Exfoliating Body Scrubber – Berry Pink, 3 Pcs | for Cleansing & Gentle Daily Exfoliation – Stretchable Bath Sponge for Hard-to-Reach Areas – Long-Lasting Shower Essential
Price
$9.99
Rating
4.3
Reviews
1.7K
Latest month sales
B0CCCBF5TM
MainBasics Silicone Body Scrubber Dual-Sided, Pink, Exfoliate | Shower Exfoliator for Men & Women, Gentle Silicone Loofah Alternative for Deep Clean
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
1.1K
Latest month sales
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