Exfoliating Washcloth Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Exfoliating Washcloth sales on Amazon US totaled 383,700 units in July 2026 (▼ 0.9% vs. the prior month), generating an estimated $4,874,002 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.3% of unit volume and 61.8% of revenue, while a typical listing is priced at $11.52. The keyword itself pulled 62,109 Amazon queries over the same period (▲ 12.8% MoM).
Zooming out to the 12-month window ending July 2026, the exfoliating washcloth Top 50 moved 3,981,300 units and $52,405,752 in cumulative sales — an average of 331,775 units and $4,367,146 per month. Monthly throughput topped out at 387,000 units in June 2026 and dipped to 224,200 in May 2026, leaving the latest reading 16.5% higher than August 2025.
Exfoliating Washcloth Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
383.7K
▼ 0.9% MoM
Monthly Revenue 2026/07
$4.9M
▼ 1.5% MoM
Top 10 Market Share 2026/07
57.3%
Exfoliating Washcloth Market Share & Sales Concentration on Amazon US — July 2026
The most-sold exfoliating washcloth listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 26.1% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $3,010,600 in July 2026 — 57.3% of unit volume and 61.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Exfoliating Washcloth' on Amazon
July 2026
Is 57.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B07L64SWDR
WhaleLife Bath Loofah Sponge for Shower - Body Scrubber 4-Pack Black | 10X Suds Save Body Wash Double Knotted Anti Tear Core Fast Dry Cotton Loop Stay Fresh Large Mesh for Sensitive Skin
20K
▲ 0.0%vs. prior month
$191.8K
latest month
12-month trend
B09HH8R1T8
UJFQBH 3 Pieces African Bath Sponge African Net Long Net Bath Sponge Exfoliating Shower Body Scrubber Back Scrubber Skin Smoother,Great for Daily Use (Pink,Yellow,Purple)
20K
▲ 0.0%vs. prior month
$147.4K
latest month
12-month trend
B0FPPV3V5R
Kitsch Shower Loofah – Soft Mesh Body Scrubber & Bath Sponge - 3pc Set | for Daily Gentle Cleansing – Durable Loofah for Men and Women with Hanging Loop – Eco-Friendly, 100% PCR Material
20K
▲ 100.0%vs. prior month
$180.4K
latest month
12-month trend
B0FHHFW9KD
CORATED African Net Sponge Authentic, Shower Loofah Exfoliating Bath Sponge | Body Scrubber for Women and Men Daily Use Body Care, Travel Portable Bath Accessories Spa Gifts
10K
▲ 0.0%vs. prior month
$95.2K
latest month
12-month trend
B00EL11LW0
Dermasuri Exfoliating Body Scrubber Glove, Exfoliating Glove, Black (1 Pk) | Body Exfoliating Mitt, Removes Dry Skin Buildup, Keratosis Pilaris Treatment, Body Exfoliator Scrub for Shower & Self Care
10K
▲ 0.0%vs. prior month
$149.2K
latest month
12-month trend
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Best Exfoliating Washcloth Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing exfoliating washcloth brand in July 2026, moving 100,000 units across 1 ASIN for 45.5% of Top 10 volume. Kitsch follows with 30,000 units (13.6%), ahead of WhaleLife on 20,000 units (9.1%).
With 9 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
45.5%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Kitsch
2 ASINs in Top 10
13.6%
Units
30K
Revenue
$270.6K
Avg. price
$9.99
B0FPPV3V5R
$9.99·★4.7·537 revsKitsch Shower Loofah – Soft Mesh Body Scrubber & Bath Sponge - 3pc Set | for Daily Gentle Cleansing – Durable Loofah for Men and Women with Hanging Loop – Eco-Friendly, 100% PCR Material
Units sold20KB0FPPRT165
$9.99·★4.3·1.6K revsKitsch African Net Sponge – Exfoliating Body Scrubber – Berry Pink, 3 Pcs | for Cleansing & Gentle Daily Exfoliation – Stretchable Bath Sponge for Hard-to-Reach Areas – Long-Lasting Shower Essential
Units sold10K
WhaleLife
1 ASIN in Top 10
9.1%
Units
20K
Revenue
$191.8K
Avg. price
$9.99
B07L64SWDR
$9.99·★4.6·45.8K revsWhaleLife Bath Loofah Sponge for Shower - Body Scrubber 4-Pack Black | 10X Suds Save Body Wash Double Knotted Anti Tear Core Fast Dry Cotton Loop Stay Fresh Large Mesh for Sensitive Skin
Units sold20K
Trending Exfoliating Washcloth Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09ZYRCNJH booked 10K units at $11.99, with ▲ 42.9% MoM change. On the growth side, B0F9982TRW leads positive momentum with ▲ 150.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09ZYRCNJH
Utopia Towels 12 Pack Washcloths, 12x12 in, 100% Cotton, White | Premium 100% Ring Spun Cotton Face Cloths - Highly Absorbent, Fast Drying Soft Feel Fingertip Towels for Daily Use
Price
$11.99
Rating
4.6
Reviews
74.9K
Latest month sales
B0FPPRT165
Kitsch African Net Sponge – Exfoliating Body Scrubber – Berry Pink, 3 Pcs | for Cleansing & Gentle Daily Exfoliation – Stretchable Bath Sponge for Hard-to-Reach Areas – Long-Lasting Shower Essential
Price
$9.99
Rating
4.3
Reviews
1.6K
Latest month sales
B0F9982TRW
Yiclick Exfoliating Body Scrubber (2 Pack), Body Exfoliator Scrubber, Exfoliating Sponge for Shower Bath, Shower Loofah Luffa Lufa with Handle, Dead Skin Exfoliator for Body Scrub, Men Women
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.4
Reviews
489
Latest month sales
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