Silicone Kitchen Utensils Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Silicone Kitchen Utensils Set sales on Amazon US totaled 159,300 units in July 2026 (▼ 23.3% vs. the prior month), generating an estimated $3,192,715 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.0% of unit volume and 60.3% of revenue, while a typical listing is priced at $23.14. The keyword itself pulled 32,135 Amazon queries over the same period (▲ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the silicone kitchen utensils set Top 50 moved 2,067,950 units and $40,113,165 in cumulative sales — an average of 172,329 units and $3,342,764 per month. Monthly throughput topped out at 266,850 units in December 2025 and dipped to 87,500 in May 2026, leaving the latest reading 4.8% lower than August 2025.
Silicone Kitchen Utensils Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
159.3K
▼ 23.3% MoM
Monthly Revenue 2026/07
$3.2M
▼ 19.6% MoM
Top 10 Market Share 2026/07
64.0%
Silicone Kitchen Utensils Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold silicone kitchen utensils set listing on Amazon US in July 2026 is ASIN B08KXKVT4K (Brand: Vtopmart), which sold 40,000 units at $19.99 apiece — equal to 25.1% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 102,000 units and $1,926,270 in July 2026 — 64.0% of unit volume and 60.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Silicone Kitchen Utensils Set' on Amazon
July 2026
Is 64.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08KXKVT4K
Vtopmart 25 PCS Clear Plastic Drawer Organizers Set, 4-Size Versatile Bathroom and Vanity Drawer Organizer Trays, Storage Bins for Makeup, Bedroom, Kitchen Gadgets Utensils and Office | 4-Size Versatile Makeup Organizer, Storage Containers Small Bins for Makeup, Jewelries, Bedroom, Kitchen Utensils and Office
40K
▲ 0.0%vs. prior month
$746.4K
latest month
12-month trend
B0CHGFG64S
ChefAide 5 Pieces Silicone Spatula Set, Food Grade Rubber Spatula, Upgrade Strong Handle with Ergonomic Grip, Heat Resistant Up to 600°F for Nonstick Cookware, Cooking
10K
▼ 50.0%vs. prior month
$89.9K
latest month
12-month trend
B08J8GZXKZ
KITCHENAID Ribbed Soft Silicone Oven Mitt 2-Pack Set, 7.5"x13", Milkshake Tan
10K
▼ 75.0%vs. prior month
$174.5K
latest month
12-month trend
B0F23QPVVG
Astercook 39 PCS Kitchen Utensils Set, Silicone Cooking Utensil Sets with Wooden Handle, 446°F Heat Resistant Food Grade Spatula Set, BPA Free Kitchen Gadgets Tools Set & Spoons for Nonstick Cookware
8K
▲ 33.3%vs. prior month
$171.5K
latest month
12-month trend
B08573DQ39
Umite Chef Kitchen Cooking Utensils Set, 33 pcs Non-Stick Silicone Cooking Kitchen Utensils Spatula Set with Holder, Wooden Handle Silicone Kitchen Gadgets Utensil Set (Khaki)
7K
▼ 12.5%vs. prior month
$132.4K
latest month
12-month trend
B0DK1FLVY1
Coukre 2 Pack Silicone Spatula Set,High Heat Resistant, BPA-Free | Dishwasher Safe Kitchen Spatula for Nonstick Pans, Solid & Slotted Turners for Cooking, Sautéing, and Flipping, PureBlack
7K
▲ 16.7%vs. prior month
$66.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Silicone Kitchen Utensils Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vtopmart is the best-performing silicone kitchen utensils set brand in July 2026, moving 40,000 units across 1 ASIN for 39.2% of Top 10 volume. Umite Chef follows with 12,000 units (11.8%), ahead of ChefAide on 10,000 units (9.8%).
With 9 brands splitting the Top 10 and 60.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vtopmart
1 ASIN in Top 10
39.2%
Units
40K
Revenue
$746.4K
Avg. price
$19.99
B08KXKVT4K
$19.99·★4.7·49.3K revsVtopmart 25 PCS Clear Plastic Drawer Organizers Set, 4-Size Versatile Bathroom and Vanity Drawer Organizer Trays, Storage Bins for Makeup, Bedroom, Kitchen Gadgets Utensils and Office | 4-Size Versatile Makeup Organizer, Storage Containers Small Bins for Makeup, Jewelries, Bedroom, Kitchen Utensils and Office
Units sold40K
Umite Chef
2 ASINs in Top 10
11.8%
Units
12K
Revenue
$312.3K
Avg. price
$27.99
B08573DQ39
$19.99·★4.5·30.7K revsUmite Chef Kitchen Cooking Utensils Set, 33 pcs Non-Stick Silicone Cooking Kitchen Utensils Spatula Set with Holder, Wooden Handle Silicone Kitchen Gadgets Utensil Set (Khaki)
Units sold7KB0BWHJ1FNK
$35.99·★4.8·5K revsMixing Bowls with Airtight Lids Set, 26PCS Stainless Steel Khaki Bowls with Grater Attachments, Non-Slip Bottoms & Kitchen Gadgets Set, Size 7, 4, 2.5, 2.0,1.5, 1QT, Great for Mixing & Serving
Units sold5K
ChefAide
1 ASIN in Top 10
9.8%
Units
10K
Revenue
$89.9K
Avg. price
$8.99
B0CHGFG64S
$8.99·★4.7·8.7K revsChefAide 5 Pieces Silicone Spatula Set, Food Grade Rubber Spatula, Upgrade Strong Handle with Ergonomic Grip, Heat Resistant Up to 600°F for Nonstick Cookware, Cooking
Units sold10K
Trending Silicone Kitchen Utensils Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B085VQDL5T booked 5K units at $19.99, with ▲ 25.0% MoM change. On the growth side, B0C991SKFS leads positive momentum with ▲ 400.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B085VQDL5T
KEGOUU Oven Mitts and Pot Holders 6pcs Set, Kitchen Oven Glove High Heat Resistant 500 Degree Extra Long Oven Mitts and Potholder with Non-Slip Silicone Surface for Cooking (Grey)
Price
$19.99
Rating
4.6
Reviews
14K
Latest month sales
B073P2Y69T
Unicook 2 Pieces Flexible Silicone Spatula Set for Kitchen Use, Food Grade | Flexible and Heat Resistant Head, Sturdy Construction, Non-Stick Safe, Non-slip Grip, Easy Care, Versatile Cooking Tasks
Price
$14.99
Rating
4.6
Reviews
17.4K
Latest month sales
B0C991SKFS
Umite Chef Food Grade Thickened Silicone (Stainless Steel Core) Kitchen Gadgets Tools Set - Kitchen Cooking Utensils Set, Heat Resistant Kitchen Spatula Tools Set
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.5
Reviews
3.5K
Latest month sales
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