Cooking Utensils Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cooking Utensils sales on Amazon US totaled 414,000 units in July 2026 (▼ 27.2% vs. the prior month), generating an estimated $8,467,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.7% of unit volume and 32.2% of revenue, while a typical listing is priced at $26.54. The keyword itself pulled 42,094 Amazon queries over the same period (▲ 12.7% MoM).
Zooming out to the 12-month window ending July 2026, the cooking utensils Top 50 moved 5,177,100 units and $96,939,190 in cumulative sales — an average of 431,425 units and $8,078,266 per month. Monthly throughput topped out at 643,000 units in December 2025 and dipped to 226,000 in May 2026, leaving the latest reading 26.6% higher than August 2025.
Cooking Utensils Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
414K
▼ 27.2% MoM
Monthly Revenue 2026/07
$8.5M
▼ 26.1% MoM
Top 10 Market Share 2026/07
50.7%
Cooking Utensils Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cooking utensils listing on Amazon US in July 2026 is ASIN B0CLH1VCLC (Brand: Amazon Basics), which sold 60,000 units at $12.05 apiece — equal to 14.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $2,726,400 in July 2026 — 50.7% of unit volume and 32.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cooking Utensils' on Amazon
July 2026
Is 50.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CLH1VCLC
Amazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
60K
▼ 14.3%vs. prior month
$526.2K
latest month
12-month trend
B0F5X4FM3Q
0.5 Sec Instant Read Meat Thermometer Digital for Cooking, Red | NIST ±0.5℉ Precision Food Thermometer, Kitchen Gadgets for Oven Grill Candy BBQ Accessories, Gifts for Him Dad Men Birthday
30K
▲ 0.0%vs. prior month
$491.1K
latest month
12-month trend
B07PZF3QS3
KitchenAid All Purpose Kitchen Shears with Protective Sheath Durable Stainless Steel Scissors, Dishwasher Safe, Soft Grip Comfort Handle, 8.72 Inch, Black
30K
▼ 40.0%vs. prior month
$227.7K
latest month
12-month trend
B0CJF94M8J
TrendPlain 16oz/470ml Glass Olive Oil Sprayer for Cooking – 2 in 1 Olive Oil Dispenser Bottle for Kitchen Gadgets and Air Fryer Accessories, Salad, BBQ - Black
20K
▼ 33.3%vs. prior month
$172K
latest month
12-month trend
B0FH6YL3XC
Astercook Deep-Carbonized Bamboo Cutting Boards for Kitchen with Wood Storage Stand, Reversible Charcuterie & Chopping Boards with Juice Grooves and Easy-Grip Handles, Fathers Day Gift for Men
20K
▼ 33.3%vs. prior month
$488.4K
latest month
12-month trend
B08FLKHG8J
iBayam Kitchen Scissors Shears All Purpose Heavy Duty, Protective Sheath | 2-Pack, Ultra-Sharp Stainless Blades, Soft Comfort-Grip, Dishwasher Safe, Cutting Food Cooking Meat Poultry Kitchen Utensils
10K
▼ 50.0%vs. prior month
$88.4K
latest month
12-month trend
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Best Cooking Utensils Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing cooking utensils brand in July 2026, moving 60,000 units across 1 ASIN for 28.6% of Top 10 volume. KitchenAid follows with 40,000 units (19.0%), ahead of ThermoMonster on 30,000 units (14.3%).
With 9 brands splitting the Top 10 and 61.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.05 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
28.6%
Units
60K
Revenue
$526.2K
Avg. price
$12.05
B0CLH1VCLC
$12.05·★4.8·6.2K revsAmazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
Units sold60K
KitchenAid
2 ASINs in Top 10
19.0%
Units
40K
Revenue
$402.2K
Avg. price
$12.29
B07PZF3QS3
$7.59·★4.8·70.1K revsKitchenAid All Purpose Kitchen Shears with Protective Sheath Durable Stainless Steel Scissors, Dishwasher Safe, Soft Grip Comfort Handle, 8.72 Inch, Black
Units sold30KB08J8GZXKZ
$16.99·★4.7·13.7K revsKITCHENAID Ribbed Soft Silicone Oven Mitt 2-Pack Set, 7.5"x13", Milkshake Tan
Units sold10K
ThermoMonster
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$491.1K
Avg. price
$16.99
B0F5X4FM3Q
$16.99·★4.8·7.6K revs0.5 Sec Instant Read Meat Thermometer Digital for Cooking, Red | NIST ±0.5℉ Precision Food Thermometer, Kitchen Gadgets for Oven Grill Candy BBQ Accessories, Gifts for Him Dad Men Birthday
Units sold30K
Trending Cooking Utensils Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08B39ZH5M booked 10K units at $37.97, with ▲ 0.0% MoM change. On the growth side, B0G8HTRKQG leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B0GK5SPXP8 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08B39ZH5M
Silverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
Price
$37.97
Rating
4.7
Reviews
6.9K
Latest month sales
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Price
$19.99
Rating
4.7
Reviews
606
Latest month sales
B0GK5SPXP8
3 PACK Silicone Cooking Spoon Spatula for Nonstick Cookware, Heat‑resistant | BPA-Free, One‑Piece Molding, S Hooks - Multifunction Spoonula for Baking, Cooking, Serving, Mixing, Stirring, Scoop, Scrape
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.7
Reviews
266
Latest month sales
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