Silicone Face Scrubber Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Silicone Face Scrubber sales on Amazon US totaled 105,400 units in July 2026 (▲ 1.5% vs. the prior month), generating an estimated $1,057,429 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.2% of unit volume and 62.5% of revenue, while a typical listing is priced at $12.85. The keyword itself pulled 36,534 Amazon queries over the same period (▲ 21.7% MoM).
Zooming out to the 12-month window ending July 2026, the silicone face scrubber Top 50 moved 1,188,800 units and $11,897,758 in cumulative sales — an average of 99,067 units and $991,480 per month. Monthly throughput topped out at 122,800 units in December 2025 and dipped to 58,450 in May 2026, leaving the latest reading 13.0% higher than August 2025.
Silicone Face Scrubber Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
105.4K
▲ 1.5% MoM
Monthly Revenue 2026/07
$1.1M
▼ 0.8% MoM
Top 10 Market Share 2026/07
70.2%
Silicone Face Scrubber Market Share & Sales Concentration on Amazon US — July 2026
The most-sold silicone face scrubber listing on Amazon US in July 2026 is ASIN B004GEV9JW (Brand: Buf-Puf), which sold 10,000 units at $4.66 apiece — equal to 9.5% of every unit tracked in this report.
The Top 10 ASINs account for 74,000 units and $660,530 in July 2026 — 70.2% of unit volume and 62.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Silicone Face Scrubber' on Amazon
July 2026
Is 70.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B004GEV9JW
Buf-Puf Gentle Facial Sponge, Dermatologist Developed, Removes Deep Down Dirt & Makeup That Causes Breakouts and Blackheads, Reusable, Exfoliating, 1 Count
10K
▲ 0.0%vs. prior month
$53.8K
latest month
12-month trend
B09J7YJHXB
INNERNEED Food-Grade Soft Silicone Body Scrubber Shower Brush, Black | Handheld Cleansing Skin Brush, Gentle Exfoliating and Lather Well, Hygienic Bath Scrub for Women, Men
10K
▲ 0.0%vs. prior month
$59.7K
latest month
12-month trend
B0CZ8H7FGR
PRITECH Facial Cleansing Brush, Rechargeable Silicone Face Scrubber with Heat Massage End, Vibrating Exfoliator Scrubber for Deep Cleaning, Waterproof Face Brush for Women and Men (Pink)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B08GZJ3XH8
Face Scrubber, Silicone Face Scrubber for Men Facial Cleansing Brush Silicone Face Wash Brush Manual Waterproof Cleansing Skin Care Face Brushes for Exfoliating- Black
9K
▲ 28.6%vs. prior month
$87K
latest month
12-month trend
B0FFF3757L
medicube Multi Silicone Jelly Brush - Pore Brush & Face Mask Applicator | 4-in-1 Multi Silicone Jelly Brush for Pore Cleansing - Face Mask Application & Gentle Face Massage, Korean Skincare Tool, 1PC
9K
▼ 10.0%vs. prior month
$75.2K
latest month
12-month trend
B08QRDMKRT
4 Pack Face Scrubber,JEXCULL Soft Silicone Facial Cleansing Brush Face Exfoliator Blackhead Acne Pore Pad Cradle Cap Face Wash Brush for Deep Cleaning Skin Care
8K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
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Best Silicone Face Scrubber Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PRITECH is the best-performing silicone face scrubber brand in July 2026, moving 14,000 units across 2 ASINs for 18.9% of Top 10 volume. Buf-Puf follows with 10,000 units (13.5%), ahead of INNERNEED on 10,000 units (13.5%).
Volume is spread across 9 brands, with the top three holding 45.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.66 to $9.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PRITECH
2 ASINs in Top 10
18.9%
Units
14K
Revenue
$140.2K
Avg. price
$9.98
B0CZ8H7FGR
$9.99·★4.4·3.7K revsPRITECH Facial Cleansing Brush, Rechargeable Silicone Face Scrubber with Heat Massage End, Vibrating Exfoliator Scrubber for Deep Cleaning, Waterproof Face Brush for Women and Men (Pink)
Units sold10KB0CZ92MCFD
$9.98·★4.4·3.7K revsPRITECH Silicone Face Scrubber, Rechargeable Facial Cleansing Brush with Heat Massage End, Vibrating Exfoliator Scrubber for Deep Cleaning, Waterproof Face Brush for Women and Men (Green)
Units sold4K
Buf-Puf
1 ASIN in Top 10
13.5%
Units
10K
Revenue
$53.8K
Avg. price
$4.66
B004GEV9JW
$4.66·★4.6·18.2K revsBuf-Puf Gentle Facial Sponge, Dermatologist Developed, Removes Deep Down Dirt & Makeup That Causes Breakouts and Blackheads, Reusable, Exfoliating, 1 Count
Units sold10K
INNERNEED
1 ASIN in Top 10
13.5%
Units
10K
Revenue
$59.7K
Avg. price
$6.99
B09J7YJHXB
$6.99·★4.5·15.3K revsINNERNEED Food-Grade Soft Silicone Body Scrubber Shower Brush, Black | Handheld Cleansing Skin Brush, Gentle Exfoliating and Lather Well, Hygienic Bath Scrub for Women, Men
Units sold10K
Trending Silicone Face Scrubber Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G49PZDWD booked 3K units at $5.99, with ▲ 50.0% MoM change. On the growth side, B0DZXFC4KX leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0CKPNDLJ7 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G49PZDWD
Blackhead Remover Tools for Face, Black Head Remover for Nose, 304 Stainless Steel Pore Extractor Spatula for Deep Pore Cleaning with Soft Silicone Cleansing Brush & 4 Blackhead Needles
Price
$5.99
Rating
4.4
Reviews
289
Latest month sales
B0DZXFC4KX
4 Pack INNERNEED Silicone Face Scrubber for Deep Cleansing and Exfoliation | Hygienic Food-grade Soft Facial Cleansing Brush, Gentle for All Skin Types, Blackhead Remover, Portable
Price
$6.99
Rating
4.5
Reviews
52.6K
Latest month sales
B0CKPNDLJ7
RamPula Facial Cleansing Brush, 2 in 1 Silicone Face Mask Brush & Face Scrubber, For Exfoliating, Massaging, Remove Blackheads, Makeup Skincare Removal, Applicator for Mud, Clay, Body Lotion, DIY Mask
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.5
Reviews
2.9K
Latest month sales
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