Sign Stand Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Sign Stand sales on Amazon US totaled 129,400 units in July 2026 (▼ 11.0% vs. the prior month), generating an estimated $2,074,328 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.0% of unit volume and 53.2% of revenue, while a typical listing is priced at $24.34. The keyword itself pulled 19,122 Amazon queries over the same period (▲ 6.0% MoM).

Zooming out to the 12-month window ending July 2026, the sign stand Top 50 moved 1,398,200 units and $22,721,777 in cumulative sales — an average of 116,517 units and $1,893,481 per month. Monthly throughput topped out at 145,400 units in June 2026 and dipped to 77,600 in May 2026, leaving the latest reading 6.9% higher than August 2025.

1.4MTotal units sold · Last 12 months
$22.7MTotal revenue · Last 12 months
19.1K▲ 6.0% MoM
Monthly search volume
$24.34Avg. price · July 2026

Sign Stand Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales121K
Revenue$1.9M

2025/09

Sales126.2K
Revenue$2.1M

2025/10

Sales127.6K
Revenue$2.1M

2025/11

Sales122.7K
Revenue$1.9M

2025/12

Sales97.7K
Revenue$1.6M

2026/01

Sales99K
Revenue$1.6M

2026/02

Sales105.9K
Revenue$1.8M

2026/03

Sales109.1K
Revenue$1.8M

2026/04

Sales136.7K
Revenue$2.2M

2026/05

Sales77.6K
Revenue$1.4M

2026/06

Sales145.4K
Revenue$2.3M
129.4K

2026/07

Sales129.4K
Revenue$2.1M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

129.4K

▼ 11.0% MoM

Monthly Revenue 2026/07

$2.1M

▼ 11.6% MoM

Top 10 Market Share 2026/07

68.0%

See the Top 10 ASINs driving 68.0% of sales

Sign Stand Market Share & Sales Concentration on Amazon US — July 2026

The most-sold sign stand listing on Amazon US in July 2026 is ASIN B07P8TXWYH (Brand: Amazon Basics), which sold 20,000 units at $14.15 apiece — equal to 15.5% of every unit tracked in this report.

The Top 10 ASINs account for 88,000 units and $1,102,770 in July 2026 — 68.0% of unit volume and 53.2% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Sign Stand' on Amazon

July 2026
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68.0% Volume Share 88K units sold
53.2% Revenue Share $1.1M estimated
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Top 5 Volume Share breakdown

B07P8TXWYH 15.5%
B088RLLQBG 15.5%
B07YNN93X7 7.7%
B0CC8WFGXX 7.7%
B0D7SFJY17 6.2%
Others 47.4%
#1
Amazon Basics Easel Display Stand, Instant Floor Poster, Lightweight, Collapsible and Portable with Tripod Base, Black Steel (supports 5 pounds)

B07P8TXWYH

Amazon Basics Easel Display Stand, Instant Floor Poster, Lightweight, Collapsible and Portable with Tripod Base, Black Steel (supports 5 pounds)

$14.15· 4.3·11.3K reviews
Monthly Sales

20K

▲ 100.0%

vs. prior month

Revenue

$297.6K

latest month

Monthly Trend

12-month trend

#2
YEAHOME Garden Flag Holder Stand, Premium Yard Flag Holder Weather-Proof Metal Powder-Coated Flagpole with Clip and Stopper for Christmas Garden Flag, Outdoor Garden Decor Decoration

B088RLLQBG

YEAHOME Garden Flag Holder Stand, Premium Yard Flag Holder Weather-Proof Metal Powder-Coated Flagpole with Clip and Stopper for Christmas Garden Flag, Outdoor Garden Decor Decoration

$5.99· 4.4·20.6K reviews
Monthly Sales

20K

▼ 50.0%

vs. prior month

Revenue

$125K

latest month

Monthly Trend

12-month trend

#3
newnewshow 8.5x11 Acrylic Sign Holder 3 Pack Vertical Double-Sided Display (Optional 8.5x11 8.5x5.5 5x7 Horizontal and Vertical)

B07YNN93X7

newnewshow 8.5x11 Acrylic Sign Holder 3 Pack Vertical Double-Sided Display (Optional 8.5x11 8.5x5.5 5x7 Horizontal and Vertical)

$9.99· 4.6·5.9K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$99.9K

latest month

Monthly Trend

12-month trend

#4
6 Pack Acrylic Book Stand, Easel Stand for Display, Book Display Holder | Clear Display Stand for Album, CD, Magazine, Postcard, Picture, Plate, Artworks, Phone, Tablet

B0CC8WFGXX

6 Pack Acrylic Book Stand, Easel Stand for Display, Book Display Holder | Clear Display Stand for Album, CD, Magazine, Postcard, Picture, Plate, Artworks, Phone, Tablet

$7.99· 4.6·2.4K reviews
Monthly Sales

10K

▲ 42.9%

vs. prior month

Revenue

$83.4K

latest month

Monthly Trend

12-month trend

#5
3 Pack Acrylic Sign Holder 8.5 x 11 Inches, Vertical Flyer Display Stand | Clear Menu Holder Stand, Table Paper Holder, Desk Brochure Holder, Plastic Sign Display Stand for Restaurants, Office, Store

B0D7SFJY17

3 Pack Acrylic Sign Holder 8.5 x 11 Inches, Vertical Flyer Display Stand | Clear Menu Holder Stand, Table Paper Holder, Desk Brochure Holder, Plastic Sign Display Stand for Restaurants, Office, Store

$9.99· 4.3·1.3K reviews
Monthly Sales

8K

▼ 11.1%

vs. prior month

Revenue

$78.9K

latest month

Monthly Trend

12-month trend

#6
xydstay 8.5x11 Acrylic Sign Holder,T-Shape Double-Sided Menu Stand,2 Pack | Vertical Crystal Clear Plastic Frame 8.5x11 Menu & Photo Display for Restaurants,Offices,Schools,Weddings and table numbers

B0FDK47LFW

xydstay 8.5x11 Acrylic Sign Holder,T-Shape Double-Sided Menu Stand,2 Pack | Vertical Crystal Clear Plastic Frame 8.5x11 Menu & Photo Display for Restaurants,Offices,Schools,Weddings and table numbers

$8.49· 4.5·689 reviews
Monthly Sales

5K

▲ 0.0%

vs. prior month

Revenue

$45K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Sign Stand Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Amazon Basics is the best-performing sign stand brand in July 2026, moving 20,000 units across 1 ASIN for 22.7% of Top 10 volume. YEAHOME follows with 20,000 units (22.7%), ahead of newnewshow on 10,000 units (11.4%).

Volume is spread across 10 brands, with the top three holding 56.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $14.15, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

22.7%
22.7%
11.4%
43.2%
Amazon Basics
YEAHOME
newnewshow
Other brands
1

Amazon Basics

1 ASIN in Top 10

22.7%

Units

20K

Revenue

$297.6K

Avg. price

$14.15

  • Amazon Basics Easel Display Stand, Instant Floor Poster, Lightweight, Collapsible and Portable with Tripod Base, Black Steel (supports 5 pounds)

    B07P8TXWYH

    $14.15·4.3·11.3K revs

    Amazon Basics Easel Display Stand, Instant Floor Poster, Lightweight, Collapsible and Portable with Tripod Base, Black Steel (supports 5 pounds)

    Units sold20K
2

YEAHOME

1 ASIN in Top 10

22.7%

Units

20K

Revenue

$125K

Avg. price

$5.99

  • YEAHOME Garden Flag Holder Stand, Premium Yard Flag Holder Weather-Proof Metal Powder-Coated Flagpole with Clip and Stopper for Christmas Garden Flag, Outdoor Garden Decor Decoration

    B088RLLQBG

    $5.99·4.4·20.6K revs

    YEAHOME Garden Flag Holder Stand, Premium Yard Flag Holder Weather-Proof Metal Powder-Coated Flagpole with Clip and Stopper for Christmas Garden Flag, Outdoor Garden Decor Decoration

    Units sold20K
3

newnewshow

1 ASIN in Top 10

11.4%

Units

10K

Revenue

$99.9K

Avg. price

$9.99

  • newnewshow 8.5x11 Acrylic Sign Holder 3 Pack Vertical Double-Sided Display (Optional 8.5x11 8.5x5.5 5x7 Horizontal and Vertical)

    B07YNN93X7

    $9.99·4.6·5.9K revs

    newnewshow 8.5x11 Acrylic Sign Holder 3 Pack Vertical Double-Sided Display (Optional 8.5x11 8.5x5.5 5x7 Horizontal and Vertical)

    Units sold10K

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