Open Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Open sales on Amazon US totaled 5,750 units in July 2026 (▲ 3.6% vs. the prior month), generating an estimated $175,878 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 92.2% of unit volume and 92.3% of revenue, while a typical listing is priced at $22.40. The keyword itself pulled 41,597 Amazon queries over the same period (▲ 41.3% MoM).
Zooming out to the 12-month window ending July 2026, the open Top 50 moved 54,200 units and $1,614,230 in cumulative sales — an average of 4,517 units and $134,519 per month. Monthly throughput topped out at 5,750 units in July 2026 and dipped to 3,550 in May 2026, leaving the latest reading 33.7% higher than August 2025.
Open Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.8K
▲ 3.6% MoM
Monthly Revenue 2026/07
$175.9K
▲ 3.7% MoM
Top 10 Market Share 2026/07
92.2%
Open Market Share & Sales Concentration on Amazon US — July 2026
The most-sold open listing on Amazon US in July 2026 is ASIN B088C3ZQ11 (Brand: Open Farm), which sold 1,000 units at $28.99 apiece — equal to 17.4% of every unit tracked in this report.
The Top 10 ASINs account for 5,300 units and $162,350 in July 2026 — 92.2% of unit volume and 92.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Open' on Amazon
July 2026
Is 92.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B088C3ZQ11
Open Farm Ancient Grains Dry Puppy Food, Chicken & Salmon Kibble, 4lb Bag | All Puppies, All Breed Sizes, Protein-Rich & Nutrient Dense, 100% Traceable Ingredients, Non-GMO Fruits & Veggies.
1K
▲ 0.0%vs. prior month
$29K
latest month
12-month trend
B0B28TZS8Q
KEBE LED Open Sign, 19"x10" Bright High Visibility Advertisement Board Electric Display Sign Flashing Light for Business Walls Window Bar Shop Hotel, Two Modes
1K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B0CGZB8H23
Feather Flag for Business with Pole and Ground Stake - 8ft Open Sign Advertising Banner
700
▲ 16.7%vs. prior month
$16.4K
latest month
12-month trend
B0DCTVST84
16.5" X 9" Led Neon Open Signs for Business - 12V/2A Ultra Bright Led Neon Sign with ON/OFF Switch - Plug In Electric Light Up Sign for Bar, Salon, Coffee Stores, Club, Hotel (Horizontal)
600
▲ 20.0%vs. prior month
$21.6K
latest month
12-month trend
B07T3Q1CHC
Open Water Still 12oz cans (2 cases, 24 cans) - Sustainable Aluminum Canned Still Water With Electrolytes - 7.0 pH Balanced BPA-Free Ultra-Purified Water
500
▲ 0.0%vs. prior month
$18K
latest month
12-month trend
B0DLH9QGBZ
Open Closed Signs Business Hours Sign Set for Window Door Open Signs for Business Hour Closed Open Flip Sign Store Resturant Bar Black
500
▲ 0.0%vs. prior month
$5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Open Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Open Farm is the best-performing open brand in July 2026, moving 1,000 units across 1 ASIN for 18.9% of Top 10 volume. KEBE follows with 1,000 units (18.9%), ahead of FSFLAG on 700 units (13.2%).
Volume is spread across 10 brands, with the top three holding 50.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $22.26 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Open Farm
1 ASIN in Top 10
18.9%
Units
1K
Revenue
$29K
Avg. price
$28.99
B088C3ZQ11
$28.99·★4.6·594 revsOpen Farm Ancient Grains Dry Puppy Food, Chicken & Salmon Kibble, 4lb Bag | All Puppies, All Breed Sizes, Protein-Rich & Nutrient Dense, 100% Traceable Ingredients, Non-GMO Fruits & Veggies.
Units sold1K
KEBE
1 ASIN in Top 10
18.9%
Units
1K
Revenue
$30K
Avg. price
$29.99
B0B28TZS8Q
$29.99·★4.5·1.3K revsKEBE LED Open Sign, 19"x10" Bright High Visibility Advertisement Board Electric Display Sign Flashing Light for Business Walls Window Bar Shop Hotel, Two Modes
Units sold1K
FSFLAG
1 ASIN in Top 10
13.2%
Units
700
Revenue
$16.4K
Avg. price
$22.26
B0CGZB8H23
$22.26·★4.4·385 revsFeather Flag for Business with Pole and Ground Stake - 8ft Open Sign Advertising Banner
Units sold700
Trending Open Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B072S4VC2Q leads positive momentum with ▲ 33.3% MoM growth on 400 units, with B0DCTVST84 close behind at ▲ 20.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B072S4VC2Q
Open Sign for Business, Bright Vertical Neon-Style LED Sign | Includes Business Hours and Open & Closed Signs - Ideal for Stores, Bars, Restaurants and Retail
Price
$32.99
Rating
4.5
Reviews
2.8K
Latest month sales
B0DCTVST84
16.5" X 9" Led Neon Open Signs for Business - 12V/2A Ultra Bright Led Neon Sign with ON/OFF Switch - Plug In Electric Light Up Sign for Bar, Salon, Coffee Stores, Club, Hotel (Horizontal)
Price
$35.99
Rating
4.3
Reviews
160
Latest month sales
B0CGZB8H23
Feather Flag for Business with Pole and Ground Stake - 8ft Open Sign Advertising Banner
Unlock to view ASIN details and product titles
Price
$22.26
Rating
4.4
Reviews
385
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this open report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card