Shut The Box Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shut The Box sales on Amazon US totaled 28,050 units in July 2026 (▼ 5.7% vs. the prior month), generating an estimated $530,917 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.6% of unit volume and 73.8% of revenue, while a typical listing is priced at $21.37. The keyword itself pulled 14,063 Amazon queries over the same period (▲ 10.3% MoM).
Zooming out to the 12-month window ending July 2026, the shut the box Top 50 moved 360,500 units and $7,694,897 in cumulative sales — an average of 30,042 units and $641,241 per month. Monthly throughput topped out at 93,800 units in December 2025 and dipped to 9,200 in May 2026, leaving the latest reading 134.7% higher than August 2025.
Shut The Box Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.1K
▼ 5.7% MoM
Monthly Revenue 2026/07
$530.9K
▼ 4.0% MoM
Top 10 Market Share 2026/07
76.6%
Shut The Box Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shut the box listing on Amazon US in July 2026 is ASIN B09S171JPL (Brand: WE'RE NOT REALLY STRANGERS), which sold 5,000 units at $25.00 apiece — equal to 17.8% of every unit tracked in this report.
The Top 10 ASINs account for 21,500 units and $392,001 in July 2026 — 76.6% of unit volume and 73.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shut The Box' on Amazon
July 2026
Is 76.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09S171JPL
WE'RE NOT REALLY STRANGERS Kids Edition, Conversation Card Games for Kids | 150 Conversation Cards for Kids, Adults, & Teens, Fun Memorable Family Game Nights and Kid’s Party, Ages 5+, 2-6 Players
5K
▲ 66.7%vs. prior month
$124.8K
latest month
12-month trend
B0FH7CNJLW
Hasbro Gaming Yahtzee Dice Game | with Collapsible Cup & Storage Case | Fun Family Games for Kids, Teens, Adults | 30 Mins. | 2 or More Players | Ages 8+
5K
▲ 0.0%vs. prior month
$49.9K
latest month
12-month trend
B00005JG3Y
Pass the Pigs, Hilarious Pig Dice Game by Winning Moves Games USA | Famous Family Favorite for 50 Years, 2 or more Players, Ages 7+
4K
▼ 20.0%vs. prior month
$68K
latest month
12-month trend
B0DSVHPNKT
Classic Original Shut The Box Game Wooden Math Dice Board Game 2-4 Players | Table Games for Family Night Classroom Travel, Gifts for Group Kid Adult Senior, Camp Party Bar, Easy Quick and Fun
2K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B0DT4RH4P5
Big Discoveries Dumpster Dice Fast-Paced Family Dice Game | Fun 4-Player Board and Dice Game with Dumpster, 80 Piece Dice Set, and Graffiti Stickers | Perfect for Travel, Parties, and Game Night
2K
▼ 50.0%vs. prior month
$50K
latest month
12-month trend
B08C1KG66H
Regal Games Shut The Box - Fun Table Math Game with Wooden Board for Adults & Kids - 12 Spots Dice Game with 2+ Player Games - Ideal for Game Night, Travel - (Ages 8+)
800
▼ 20.0%vs. prior month
$11.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shut The Box Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WE'RE NOT REALLY STRANGERS is the best-performing shut the box brand in July 2026, moving 5,000 units across 1 ASIN for 23.3% of Top 10 volume. Hasbro Gaming follows with 5,000 units (23.3%), ahead of Pass the Pigs on 4,000 units (18.6%).
With 9 brands splitting the Top 10 and 65.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.05 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WE'RE NOT REALLY STRANGERS
1 ASIN in Top 10
23.3%
Units
5K
Revenue
$124.8K
Avg. price
$25.00
B09S171JPL
$25.00·★4.8·182 revsWE'RE NOT REALLY STRANGERS Kids Edition, Conversation Card Games for Kids | 150 Conversation Cards for Kids, Adults, & Teens, Fun Memorable Family Game Nights and Kid’s Party, Ages 5+, 2-6 Players
Units sold5K
Hasbro Gaming
1 ASIN in Top 10
23.3%
Units
5K
Revenue
$49.9K
Avg. price
$8.05
B0FH7CNJLW
$8.05·★4.8·167 revsHasbro Gaming Yahtzee Dice Game | with Collapsible Cup & Storage Case | Fun Family Games for Kids, Teens, Adults | 30 Mins. | 2 or More Players | Ages 8+
Units sold5K
Pass the Pigs
1 ASIN in Top 10
18.6%
Units
4K
Revenue
$68K
Avg. price
$16.99
B00005JG3Y
$16.99·★4.8·10.9K revsPass the Pigs, Hilarious Pig Dice Game by Winning Moves Games USA | Famous Family Favorite for 50 Years, 2 or more Players, Ages 7+
Units sold4K
Trending Shut The Box Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FX3WC43D booked 700 units at $26.99. On the growth side, B0BRKNXQ21 leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B0D5GYKGHC close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FX3WC43D
Upgraded 12-inch Shut The Box Game, Tabletop Games for Kids Adult Senior | Easy Quick and Fun Educational Math Game with 4 Symbolic Dice, 1-4 Players Wooden Board Games for Family Classroom Party
Price
$26.99
Rating
4.2
Reviews
89
Latest month sales
B0BRKNXQ21
Shut The Box Game, 4-Player Wooden dice Game That's Perfect for Parties and Gatherings. It enhances Math and Decision-Making Skills While Providing Endless Entertainment.
Price
$14.89
Rating
4.5
Reviews
826
Latest month sales
B0D5GYKGHC
ropoda 6-Way Shut The Box Game, Upgraded Wooden Board Game for Family&Party | Wooden Board Dice Game for Adults & Kids, Math Addition Training, Fun for Family Game Night, Vintage Style
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.6
Reviews
618
Latest month sales
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