Shoe Inserts & Insoles Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shoe Inserts & Insoles sales on Amazon US totaled 210,800 units in July 2026 (▼ 20.4% vs. the prior month), generating an estimated $3,347,896 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 38.2% of revenue, while a typical listing is priced at $20.49. The keyword itself pulled 17,115 Amazon queries over the same period (▲ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the shoe inserts & insoles Top 50 moved 2,742,800 units and $43,431,882 in cumulative sales — an average of 228,567 units and $3,619,324 per month. Monthly throughput topped out at 273,300 units in October 2025 and dipped to 166,100 in May 2026, leaving the latest reading 6.0% lower than August 2025.
Shoe Inserts & Insoles Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
210.8K
▼ 20.4% MoM
Monthly Revenue 2026/07
$3.3M
▼ 22.0% MoM
Top 10 Market Share 2026/07
51.7%
Shoe Inserts & Insoles Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shoe inserts & insoles listing on Amazon US in July 2026 is ASIN B01M7VGCTI (Brand: Dr. Scholl's), which sold 30,000 units at $12.89 apiece — equal to 14.2% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 109,000 units and $1,278,700 in July 2026 — 51.7% of unit volume and 38.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shoe Inserts & Insoles' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01M7VGCTI
Dr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
30K
▼ 25.0%vs. prior month
$387K
latest month
12-month trend
B09NKP7NGK
ZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
10K
▲ 0.0%vs. prior month
$92.5K
latest month
12-month trend
B01M8O5HLY
Dr. Scholl's Dr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
B0BMNBRM6Z
Dr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0D3WJ6HJW
benoo Ball of Foot Cushion Pads for High Heels, Gel Shoe Insert for Women | Metatarsal Pads & Gel Insoles for High Heels, Non Slip Forefoot Cushion Inserts, Heel Grips & Protectors, Pain Relief, 4 Pack
10K
▲ 66.7%vs. prior month
$62.2K
latest month
12-month trend
B0F228LMN5
4D Cloud Insoles for Men and Women Memory Foam Arch Support Inserts | Plantar Fasciitis Relief, Shock Absorbing, Anti Fatigue, Standing All Day, Work Boots, Sneaker (Black, Men: US 7-11)
10K
▲ 0.0%vs. prior month
$88.1K
latest month
12-month trend
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Best Shoe Inserts & Insoles Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing shoe inserts & insoles brand in July 2026, moving 79,000 units across 7 ASINs for 72.5% of Top 10 volume. ZUCNANA follows with 10,000 units (9.2%), ahead of benoo on 10,000 units (9.2%).
With 4 brands splitting the Top 10 and 90.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.95 to $12.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
7 ASINs in Top 10
72.5%
Units
79K
Revenue
$1M
Avg. price
$12.85
B01M7VGCTI
$12.89·★4.5·60.9K revsDr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
Units sold30KB01M8O5HLY
$13.62·★4.4·87.6K revsDr. Scholl's Dr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
Units sold10KB0BMNBRM6Z
$14.99·★4.4·4.1K revsDr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
Units sold10KB01M72M90W
$12.89·★4.3·29.5K revsWork All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
Units sold9KB0BHKHC2V6
$10.97·★4.2·4.3K revsDr Scholl’s Go Sockless! Cushioning Insoles for Women Men Unisex, 3 Pairs, Trim to Fit - Absorbs Moisture to Keep Feet Dry, Shoe Inserts for Women Men with Plush Terry Cloth Layer for Added Comfort
Units sold8KB01M3VQZQ7
$14.57·★4.4·25.2K revsDr. Scholl’s Extra Comfort Support Insoles Men, Size 8-14, 1 Pair: All-Day Comfort Shoe Inserts with Massaging Gel for Big & Tall Men, 200lbs+, Wide Feet - Arch Support Inserts for Men, Trim to Fit
Units sold6KB01MDS69PO
$9.99·★4.3·19.7K revsDr. Scholl's Tri-Comfort Insoles, Shoe Inserts for Women, Size 6-11, 1 Pair, 3/4 Length
Units sold6K
ZUCNANA
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$92.5K
Avg. price
$9.99
B09NKP7NGK
$9.99·★4.3·5.1K revsZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
Units sold10K
benoo
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$62.2K
Avg. price
$2.95
B0D3WJ6HJW
$2.95·★4.2·2.2K revsbenoo Ball of Foot Cushion Pads for High Heels, Gel Shoe Insert for Women | Metatarsal Pads & Gel Insoles for High Heels, Non Slip Forefoot Cushion Inserts, Heel Grips & Protectors, Pain Relief, 4 Pack
Units sold10K
Trending Shoe Inserts & Insoles Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D3WJ6HJW booked 10K units at $2.95, with ▲ 66.7% MoM change. On the growth side, B00HWNIQX6 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D3WJ6HJW
benoo Ball of Foot Cushion Pads for High Heels, Gel Shoe Insert for Women | Metatarsal Pads & Gel Insoles for High Heels, Non Slip Forefoot Cushion Inserts, Heel Grips & Protectors, Pain Relief, 4 Pack
Price
$2.95
Rating
4.2
Reviews
2.2K
Latest month sales
B01M3VQZQ7
Dr. Scholl’s Extra Comfort Support Insoles Men, Size 8-14, 1 Pair: All-Day Comfort Shoe Inserts with Massaging Gel for Big & Tall Men, 200lbs+, Wide Feet - Arch Support Inserts for Men, Trim to Fit
Price
$14.57
Rating
4.4
Reviews
25.2K
Latest month sales
B00HWNIQX6
Airplus Plantar Fascia Orthotic 3/4 Length Shoe Insole (FSA&HSA Eligible)-Foam Shell & Gel Heel - Deep Heel Cup, Full-Foot Arch Support-Soft Cushioning & Stability -Fits Most Shoes & Boots-Unisex
Unlock to view ASIN details and product titles
Price
$8.98
Rating
4.3
Reviews
5.9K
Latest month sales
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