Shiseido Sunscreen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shiseido Sunscreen sales on Amazon US totaled 574,000 units in July 2026 (▼ 35.1% vs. the prior month), generating an estimated $16,073,650 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.5% of unit volume and 55.3% of revenue, while a typical listing is priced at $28.89. The keyword itself pulled 22,460 Amazon queries over the same period (▼ 20.3% MoM).
Zooming out to the 12-month window ending July 2026, the shiseido sunscreen Top 50 moved 4,834,000 units and $144,511,502 in cumulative sales — an average of 402,833 units and $12,042,625 per month. Monthly throughput topped out at 884,000 units in June 2026 and dipped to 225,600 in December 2025, leaving the latest reading 65.4% higher than August 2025.
Shiseido Sunscreen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
574K
▼ 35.1% MoM
Monthly Revenue 2026/07
$16.1M
▼ 40.1% MoM
Top 10 Market Share 2026/07
50.5%
Shiseido Sunscreen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shiseido sunscreen listing on Amazon US in July 2026 is ASIN B002MSN3QQ (Brand: EltaMD), which sold 60,000 units at $45.00 apiece — equal to 10.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 290,000 units and $8,892,400 in July 2026 — 50.5% of unit volume and 55.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shiseido Sunscreen' on Amazon
July 2026
Is 50.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B002MSN3QQ
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
60K
▼ 14.3%vs. prior month
$2.7M
latest month
12-month trend
B00ZPWR0N8
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
30K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B0CV9R8DTK
BLACK GIRL SUNSCREEN Original SPF 30 Face & Body Sunscreen 2 Fl Oz | Travel-size moisturizing SPF 30 face and body sunscreen that blends seamlessly with no white cast.
30K
▼ 25.0%vs. prior month
$299.7K
latest month
12-month trend
B0FXH5LHN8
SKIN1004 Hyalu-Cica Water-Fit Sun Serum UV, SPF 50 Sunscreen, 1.69 fl.oz | UV Protection Centella Sunscreen for Face with Hyaluronic Acid, Lightweight, No White Cast, Korean Skin Care
30K
▼ 57.1%vs. prior month
$497.1K
latest month
12-month trend
B0BZ3G9GKL
HARUHARU Black Rice Moisture Airyfit Daily Sunscreen SPF50+ 1.69 fl.oz. | No White Cast, Lightweight Application, Hydrating, Hyaluronic Acid, Ceramide, Sensitive Skin, Korean Skin care
30K
▼ 25.0%vs. prior month
$468.3K
latest month
12-month trend
B0C45CK57M
Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum, Semi-Matte Sunscreen Stick for Oily & Combination Skin, No White Cast, Water-Resistant, Korean Sunscreen, 0.81 oz / 23 g
30K
▼ 25.0%vs. prior month
$454.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shiseido Sunscreen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EltaMD is the best-performing shiseido sunscreen brand in July 2026, moving 110,000 units across 3 ASINs for 37.9% of Top 10 volume. BLACK GIRL SUNSCREEN follows with 30,000 units (10.3%), ahead of SKIN1004 on 30,000 units (10.3%).
Volume is spread across 8 brands, with the top three holding 58.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $44.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EltaMD
3 ASINs in Top 10
37.9%
Units
110K
Revenue
$4.9M
Avg. price
$44.33
B002MSN3QQ
$45.00·★4.6·48.2K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold60KB00ZPWR0N8
$47.00·★4.5·21.5K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold30KB00464EC1E
$41.00·★4.7·19.6K revsEltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
Units sold20K
BLACK GIRL SUNSCREEN
1 ASIN in Top 10
10.3%
Units
30K
Revenue
$299.7K
Avg. price
$9.99
B0CV9R8DTK
$9.99·★4.7·9.6K revsBLACK GIRL SUNSCREEN Original SPF 30 Face & Body Sunscreen 2 Fl Oz | Travel-size moisturizing SPF 30 face and body sunscreen that blends seamlessly with no white cast.
Units sold30K
SKIN1004
1 ASIN in Top 10
10.3%
Units
30K
Revenue
$497.1K
Avg. price
$16.59
B0FXH5LHN8
$16.59·★4.4·1.8K revsSKIN1004 Hyalu-Cica Water-Fit Sun Serum UV, SPF 50 Sunscreen, 1.69 fl.oz | UV Protection Centella Sunscreen for Face with Hyaluronic Acid, Lightweight, No White Cast, Korean Skin Care
Units sold30K
Trending Shiseido Sunscreen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00464EC1E booked 20K units at $41.00, with ▲ 0.0% MoM change. On the growth side, B0FB5WKLRM leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B008SQSBJK close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00464EC1E
EltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
Price
$41.00
Rating
4.7
Reviews
19.6K
Latest month sales
B0FB5WKLRM
The Ordinary UV Filters SPF 45 Serum Sunscreen for Face, Lightweight Hydrating Broad-Spectrum Sunscreen, UVA/UVB Protection, Non-Comedogenic, No White Cast, 2 Fl Oz
Price
$19.00
Rating
4.6
Reviews
810
Latest month sales
B008SQSBJK
Aquaphor Lip Protectant and Sunscreen Ointment, SPF 30, 0.35 FL OZ | Lip Sunscreen Ointment with Shea Butter Repairs and Protects Dry Lips, Fragrance and Paraben Free
Unlock to view ASIN details and product titles
Price
$4.84
Rating
4.6
Reviews
18.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this shiseido sunscreen report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card