Sheglam Blush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sheglam Blush sales on Amazon US totaled 93,800 units in July 2026 (▼ 12.7% vs. the prior month), generating an estimated $680,172 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.5% of unit volume and 49.0% of revenue, while a typical listing is priced at $8.14. The keyword itself pulled 17,744 Amazon queries over the same period (▲ 5.5% MoM).
Zooming out to the 12-month window ending July 2026, the sheglam blush Top 50 moved 1,149,100 units and $8,325,129 in cumulative sales — an average of 95,758 units and $693,761 per month. Monthly throughput topped out at 128,050 units in December 2025 and dipped to 59,200 in May 2026, leaving the latest reading 19.6% higher than August 2025.
Sheglam Blush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
93.8K
▼ 12.7% MoM
Monthly Revenue 2026/07
$680.2K
▼ 16.7% MoM
Top 10 Market Share 2026/07
56.5%
Sheglam Blush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sheglam blush listing on Amazon US in July 2026 is ASIN B07MWSRJ89 (Brand: e.l.f.), which sold 10,000 units at $5.00 apiece — equal to 10.7% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 53,000 units and $333,050 in July 2026 — 56.5% of unit volume and 49.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sheglam Blush' on Amazon
July 2026
Is 56.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
B0F3J8RY35
e.l.f. Sheer For It Blush Tint, Pink Positive | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
9K
▲ 12.5%vs. prior month
$45K
latest month
12-month trend
B0DQ1TNY59
Makeup Sponge Set BS-MALL Triangle Puff 14PCS Non-Latex Beauty Blender Sponges with Travel Case, Soft Makeup Puff for Foundation, Concealer, Cream & Powder, Face & Eye Blending for Sensitive Skin
8K
▲ 33.3%vs. prior month
$47.9K
latest month
12-month trend
B082YPNTZ4
wet n wild Color Icon Blush, Effortless Matte Natural Sheer Glow & Seamless Blend, Luxuriously Infused Smooth Jojoba Oil, Cruelty-Free & Vegan - Pinch Me Pink
5K
▼ 16.7%vs. prior month
$16.4K
latest month
12-month trend
B0BHFBBH25
SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish-Love Cake
5K
▲ 0.0%vs. prior month
$33.2K
latest month
12-month trend
B0DFMX5LDT
e.l.f. Camo Liquid Blush, Cheeky Lychee | Long-lasting Liquid Blush For High-pigment Color, Creates A Soft, Dewy Finish, Vegan & Cruelty-free
4K
▲ 0.0%vs. prior month
$28K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sheglam Blush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing sheglam blush brand in July 2026, moving 26,000 units across 4 ASINs for 49.1% of Top 10 volume. BS-MALL follows with 8,000 units (15.1%), ahead of wet n wild on 5,000 units (9.4%).
With 7 brands splitting the Top 10 and 73.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.28 to $6.70, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
4 ASINs in Top 10
49.1%
Units
26K
Revenue
$152.4K
Avg. price
$6.70
B07MWSRJ89
$5.00·★4.4·98K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
Units sold10KB0F3J8RY35
$5.79·★4.4·10K revse.l.f. Sheer For It Blush Tint, Pink Positive | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold9KB0DFMX5LDT
$7.00·★4.6·15.3K revse.l.f. Camo Liquid Blush, Cheeky Lychee | Long-lasting Liquid Blush For High-pigment Color, Creates A Soft, Dewy Finish, Vegan & Cruelty-free
Units sold4KB00J56D0G6
$9.00·★4.6·7.9K revse.l.f. Cosmetics Powder Blush Palette, Four Blush Shades for Beautiful, Long-Lasting Pigment, Light
Units sold3K
BS-MALL
1 ASIN in Top 10
15.1%
Units
8K
Revenue
$47.9K
Avg. price
$5.67
B0DQ1TNY59
$5.67·★4.7·3.3K revsMakeup Sponge Set BS-MALL Triangle Puff 14PCS Non-Latex Beauty Blender Sponges with Travel Case, Soft Makeup Puff for Foundation, Concealer, Cream & Powder, Face & Eye Blending for Sensitive Skin
Units sold8K
wet n wild
1 ASIN in Top 10
9.4%
Units
5K
Revenue
$16.4K
Avg. price
$3.28
B082YPNTZ4
$3.28·★4.4·20.6K revswet n wild Color Icon Blush, Effortless Matte Natural Sheer Glow & Seamless Blend, Luxuriously Infused Smooth Jojoba Oil, Cruelty-Free & Vegan - Pinch Me Pink
Units sold5K
Trending Sheglam Blush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00J56D0G6 booked 3K units at $9.00, with ▲ 0.0% MoM change. On the growth side, B0DM2522RZ leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B0DGTMBBGS close behind at ▲ 75.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00J56D0G6
e.l.f. Cosmetics Powder Blush Palette, Four Blush Shades for Beautiful, Long-Lasting Pigment, Light
Price
$9.00
Rating
4.6
Reviews
7.9K
Latest month sales
B0DM2522RZ
Pixi ON-THE-GLOW Cream Blush Stick for Cheeks, pH Reactive, Cheektone | Hydrating, Dewy, Luminous cream blush for lips and cheeks, Buildable and Long Wearing
Price
$18.00
Rating
4.5
Reviews
2.6K
Latest month sales
B0DGTMBBGS
Cream Blush stick, Natural-Looking Matte Finish Makeup Blush stick, Hydrating Long Lasting Lightweight Blendable Blush for cheeks (#5 Soft Mauve, 1 PC)
Unlock to view ASIN details and product titles
Price
$6.69
Rating
4.3
Reviews
759
Latest month sales
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