Sheba Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sheba sales on Amazon US totaled 683,000 units in July 2026 (▼ 15.0% vs. the prior month), generating an estimated $13,400,260 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.5% of unit volume and 50.0% of revenue, while a typical listing is priced at $18.76. The keyword itself pulled 28,016 Amazon queries over the same period (▼ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the sheba Top 50 moved 7,421,000 units and $147,121,810 in cumulative sales — an average of 618,417 units and $12,260,151 per month. Monthly throughput topped out at 804,000 units in June 2026 and dipped to 406,000 in May 2026, leaving the latest reading 17.2% higher than August 2025.
Sheba Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
683K
▼ 15.0% MoM
Monthly Revenue 2026/07
$13.4M
▼ 11.8% MoM
Top 10 Market Share 2026/07
42.5%
Sheba Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sheba listing on Amazon US in July 2026 is ASIN B00JT3TP1O (Brand: Fancy Feast), which sold 40,000 units at $28.06 apiece — equal to 5.9% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 290,000 units and $6,702,200 in July 2026 — 42.5% of unit volume and 50.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sheba' on Amazon
July 2026
Is 42.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00JT3TP1O
Purina Fancy Feast Seafood Classic Pate Variety Pack, 3 oz Cans, 30-Pack | Grain free wet cat food made with no artificial colors or preservatives, 100 percent complete and balanced
40K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B001650OE0
Pro Plan Veterinary Diets FortiFlora Daily Probiotic Powder Supplement for Cats with Digestive Support and Immune System
30K
▼ 25.0%vs. prior month
$929.7K
latest month
12-month trend
B00IOTB7PG
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 16 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, 100% complete & balanced for adult cats
30K
▼ 40.0%vs. prior month
$239.1K
latest month
12-month trend
B0777J8V5J
Purina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood
30K
▲ 0.0%vs. prior month
$982.8K
latest month
12-month trend
B07CX9STN3
Purina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
30K
▲ 0.0%vs. prior month
$982.8K
latest month
12-month trend
B07D323MFZ
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 50 Tubes, Tuna & Chicken Variety
30K
▲ 0.0%vs. prior month
$976.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sheba Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Friskies is the best-performing sheba brand in July 2026, moving 60,000 units across 2 ASINs for 20.7% of Top 10 volume. Fancy Feast follows with 40,000 units (13.8%), ahead of Sheba on 40,000 units (13.8%).
Volume is spread across 8 brands, with the top three holding 48.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $25.96 to $32.76, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Friskies
2 ASINs in Top 10
20.7%
Units
60K
Revenue
$2M
Avg. price
$32.76
B0777J8V5J
$32.76·★4.6·21K revsPurina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood
Units sold30KB07CX9STN3
$32.76·★4.7·29.4K revsPurina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
Units sold30K
Fancy Feast
1 ASIN in Top 10
13.8%
Units
40K
Revenue
$1.1M
Avg. price
$28.06
B00JT3TP1O
$28.06·★4.7·20.9K revsPurina Fancy Feast Seafood Classic Pate Variety Pack, 3 oz Cans, 30-Pack | Grain free wet cat food made with no artificial colors or preservatives, 100 percent complete and balanced
Units sold40K
Sheba
2 ASINs in Top 10
13.8%
Units
40K
Revenue
$1M
Avg. price
$25.96
B072DTFZHL
$25.96·★4.7·21K revsSheba Perfect Portions Cuts Wet Cat Food, Multipack, 2.6 oz, 24 ct | Grain-free, Chicken, Salmon & Turkey flavors, protein-rich, no corn or soy, essential vitamins & minerals, twin-pack trays
Units sold20KB075QK5SP2
$25.96·★4.7·24.9K revsSheba Perfect Portions Pate Wet Cat Food, Seafood Variety, 2.6 oz, 24 ct | Grain-free, Sustainable Salmon, Signature Seafood & Whitefish Tuna, no artificial flavors, twin-pack trays, adult cat food
Units sold20K
Trending Sheba Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B075QK5SP2 booked 20K units at $25.96, with ▼ 33.3% MoM change. On the growth side, B005M2ONIG leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B08V79M6VT close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075QK5SP2
Sheba Perfect Portions Pate Wet Cat Food, Seafood Variety, 2.6 oz, 24 ct | Grain-free, Sustainable Salmon, Signature Seafood & Whitefish Tuna, no artificial flavors, twin-pack trays, adult cat food
Price
$25.96
Rating
4.7
Reviews
24.9K
Latest month sales
B005M2ONIG
Meow Mix Seafood Favorites, Wet Food Variety Pack, 12 Cups
Price
$7.39
Rating
4.6
Reviews
7.3K
Latest month sales
B08V79M6VT
Purina Fancy Feast Petites Gravy Wet Cat Food Variety Pack, 2.8 oz, 12-Pack | 24 single servings made with Salmon, Chicken or Tuna, no artificial colors or preservatives in convenient break-apart tubs
Unlock to view ASIN details and product titles
Price
$13.32
Rating
4.6
Reviews
5.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this sheba report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card