Sheba Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Friskies is the best-performing sheba brand in July 2026, moving 60,000 units across 2 ASINs for 21.4% of Top 10 volume. Meow Mix follows with 50,000 units (17.9%), ahead of Fancy Feast on 40,000 units (14.3%).

Volume is spread across 7 brands, with the top three holding 53.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.34 to $32.76, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005M2ONIG booked 20K units at $7.39, with ▲ 100.0% MoM change. On the growth side, B08V79M6VT leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0828TVPFR close behind at ▲ 40.0% MoM on 7K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.