Friskies Wet Cat Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Friskies Wet Cat Food sales on Amazon US totaled 638,000 units in July 2026 (▲ 2.6% vs. the prior month), generating an estimated $14,483,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 57.9% of revenue, while a typical listing is priced at $22.22. The keyword itself pulled 106,454 Amazon queries over the same period (▲ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the friskies wet cat food Top 50 moved 6,269,800 units and $140,049,703 in cumulative sales — an average of 522,483 units and $11,670,809 per month. Monthly throughput topped out at 638,000 units in July 2026 and dipped to 367,000 in May 2026, leaving the latest reading 43.4% higher than August 2025.
Friskies Wet Cat Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
638K
▲ 2.6% MoM
Monthly Revenue 2026/07
$14.5M
▲ 0.2% MoM
Top 10 Market Share 2026/07
56.4%
Friskies Wet Cat Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold friskies wet cat food listing on Amazon US in July 2026 is ASIN B001STX13U (Brand: Fancy Feast), which sold 60,000 units at $22.86 apiece — equal to 9.4% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $8,385,600 in July 2026 — 56.4% of unit volume and 57.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Friskies Wet Cat Food' on Amazon
July 2026
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Top 5 Volume Share breakdown
B001STX13U
Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
60K
▲ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B00HN089EO
Purina Friskies Dry Cat Food Seafood Sensations With Salmon, Tuna, and Shrimp Flavors - 22 lb. Bag
50K
▲ 0.0%vs. prior month
$952K
latest month
12-month trend
B005OB3E30
Purina Fancy Feast Gravy Lovers, Poultry & Beef Wet Cat Food, 3oz, 24-Pack | Variety Pack, grilled gourmet texture made with no artificial colors or preservatives, 100 percent complete and balanced
40K
▲ 0.0%vs. prior month
$914.4K
latest month
12-month trend
B006FTJ0NI
Purina Friskies Wet Cat Food Variety Pack, Tasty Treasures Prime Filets (With Ocean Fish and Tuna, With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)
40K
▲ 33.3%vs. prior month
$402.8K
latest month
12-month trend
B00JT3TP1O
Purina Fancy Feast Seafood Classic Pate Variety Pack, 3 oz Cans, 30-Pack | Grain free wet cat food made with no artificial colors or preservatives, 100 percent complete and balanced
40K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0777J8V5J
Purina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood
30K
▲ 0.0%vs. prior month
$982.8K
latest month
12-month trend
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Best Friskies Wet Cat Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fancy Feast is the best-performing friskies wet cat food brand in July 2026, moving 170,000 units across 4 ASINs for 47.2% of Top 10 volume. Friskies follows with 170,000 units (47.2%), ahead of Meow Mix on 20,000 units (5.6%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.39 to $25.57, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fancy Feast
4 ASINs in Top 10
47.2%
Units
170K
Revenue
$4.3M
Avg. price
$25.46
B001STX13U
$22.86·★4.7·47.3K revsPurina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
Units sold60KB005OB3E30
$22.86·★4.7·55.1K revsPurina Fancy Feast Gravy Lovers, Poultry & Beef Wet Cat Food, 3oz, 24-Pack | Variety Pack, grilled gourmet texture made with no artificial colors or preservatives, 100 percent complete and balanced
Units sold40KB00JT3TP1O
$28.06·★4.7·20.9K revsPurina Fancy Feast Seafood Classic Pate Variety Pack, 3 oz Cans, 30-Pack | Grain free wet cat food made with no artificial colors or preservatives, 100 percent complete and balanced
Units sold40KB07CTBXRXD
$28.06·★4.7·25K revsPurina Fancy Feast Classic Pate Wet Cat Food, 3 oz Cans, 30-Pack
Units sold30K
Friskies
5 ASINs in Top 10
47.2%
Units
170K
Revenue
$4M
Avg. price
$25.57
B00HN089EO
$19.48·★4.7·29.3K revsPurina Friskies Dry Cat Food Seafood Sensations With Salmon, Tuna, and Shrimp Flavors - 22 lb. Bag
Units sold50KB006FTJ0NI
$10.07·★4.7·25.9K revsPurina Friskies Wet Cat Food Variety Pack, Tasty Treasures Prime Filets (With Ocean Fish and Tuna, With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)
Units sold40KB0777J8V5J
$32.76·★4.6·20.9K revsPurina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood
Units sold30KB07CX9STN3
$32.76·★4.7·29.4K revsPurina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
Units sold30KB0777NRJ2N
$32.76·★4.6·33.1K revsPurina Friskies Pate Wet Cat Food Variety Pack Seafood and Chicken Pate Favorites 40ct VP - (Pack of 40) 5.5 oz. Cans
Units sold20K
Meow Mix
1 ASIN in Top 10
5.6%
Units
20K
Revenue
$159.8K
Avg. price
$6.39
B005M2ONIG
$6.39·★4.6·7.2K revsMeow Mix Seafood Favorites, Wet Food Variety Pack, 12 Cups
Units sold20K
Trending Friskies Wet Cat Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005M2ONIG booked 20K units at $6.39, with ▲ 100.0% MoM change. On the growth side, B0DP3LYFBY leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B002CJAOPI close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005M2ONIG
Meow Mix Seafood Favorites, Wet Food Variety Pack, 12 Cups
Price
$6.39
Rating
4.6
Reviews
7.2K
Latest month sales
B0DP3LYFBY
Purina Friskies Wet Cat Food Variety Pack, Oceans of Delight, 48 ct Cans | Recipes made with real fish or poultry in tasty gravy. Complete and balanced nutrition with no artificial preservatives.
Price
$39.07
Rating
4.7
Reviews
21.5K
Latest month sales
B002CJAOPI
Purina Friskies Wet Cat Food, Pate Mixed Grill - (Pack of 24) 5.5 oz. Cans
Unlock to view ASIN details and product titles
Price
$20.16
Rating
4.6
Reviews
3.2K
Latest month sales
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