Shea Moisture Deodorant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shea Moisture Deodorant sales on Amazon US totaled 372,000 units in July 2026 (▼ 28.2% vs. the prior month), generating an estimated $5,611,430 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.8% of unit volume and 55.5% of revenue, while a typical listing is priced at $15.34. The keyword itself pulled 10,674 Amazon queries over the same period (▼ 6.9% MoM).
Zooming out to the 12-month window ending July 2026, the shea moisture deodorant Top 50 moved 3,907,350 units and $57,036,636 in cumulative sales — an average of 325,613 units and $4,753,053 per month. Monthly throughput topped out at 517,800 units in June 2026 and dipped to 222,300 in May 2026, leaving the latest reading 18.4% higher than August 2025.
Shea Moisture Deodorant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
372K
▼ 28.2% MoM
Monthly Revenue 2026/07
$5.6M
▼ 24.9% MoM
Top 10 Market Share 2026/07
53.8%
Shea Moisture Deodorant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shea moisture deodorant listing on Amazon US in July 2026 is ASIN B00HF3XSO0 (Brand: Secret), which sold 60,000 units at $13.97 apiece — equal to 16.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $3,113,400 in July 2026 — 53.8% of unit volume and 55.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shea Moisture Deodorant' on Amazon
July 2026
Is 53.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend
B07GB3NVN1
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
30K
▼ 25.0%vs. prior month
$374.7K
latest month
12-month trend
B08WYXNVQ7
Salt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
30K
▼ 50.0%vs. prior month
$600K
latest month
12-month trend
B0CWPKWPRJ
Carpe 100-Hour Antiperspirant Deodorant for Women - Coconut Vanilla | Dermatologist Tested - 100 Hr Sweat & Odor Control - Free from Baking Soda & Parabens - Clinical Strength Deodorant - 2 Pack
20K
▲ 100.0%vs. prior month
$599.4K
latest month
12-month trend
B0080PEM3S
Degree Advanced Protection Deodorant, White Flowers & Lychee, 2.6 oz | For active days, 72-hour sweat and odor protection that moves with you.
10K
▼ 50.0%vs. prior month
$49.9K
latest month
12-month trend
B00ZOIEHYS
Dove Advanced Care Antiperspirant Caring Coconut, 2 Count Deodorant Stick for Women, for 48 Hour Protection And Soft And Comfortable Underarms, 2.6 oz
10K
▼ 50.0%vs. prior month
$127.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shea Moisture Deodorant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Secret is the best-performing shea moisture deodorant brand in July 2026, moving 70,000 units across 2 ASINs for 35.0% of Top 10 volume. Native follows with 30,000 units (15.0%), ahead of Salt & Stone on 30,000 units (15.0%).
With 8 brands splitting the Top 10 and 65.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.49 to $20.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Secret
2 ASINs in Top 10
35.0%
Units
70K
Revenue
$976.5K
Avg. price
$13.97
B00HF3XSO0
$13.97·★4.6·27.3K revsSecret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
Units sold60KB0BK9W7MRJ
$13.97·★4.6·27.2K revsSecret Clinical Strength 100HR Sweat & Odor, Stress Response Invisible Solid Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, 2.6 oz
Units sold10K
Native
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$374.7K
Avg. price
$13.49
B07GB3NVN1
$13.49·★4.4·116.3K revsNative Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
Units sold30K
Salt & Stone
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$600K
Avg. price
$20.00
B08WYXNVQ7
$20.00·★4.1·18.3K revsSalt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold30K
Trending Shea Moisture Deodorant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B06XPVLJ4N booked 10K units at $5.49, with ▲ 0.0% MoM change. On the growth side, B0C9PGKN9M leads positive momentum with ▲ 150.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06XPVLJ4N
Dry Idea Gel Deodorant & Antiperspirant for Women - Hypoallergenic for Sensitive Skin, 2X Longer Sweat Protection*, 72Hr Odor Control, Unscented, Womens Deodorant, 3 oz
Price
$5.49
Rating
4.6
Reviews
4.4K
Latest month sales
B07NSZHMWD
Shea Moisture Intensive Hydration Hair Masque Manuka Honey & Mafura Oil For Dry, Damaged Hair Deep Conditioning Hair Treatment 11.5 oz
Price
$11.69
Rating
4.6
Reviews
21.4K
Latest month sales
B0C9PGKN9M
HAPPY CURVES All Over Whole Body Deodorant for Women - Aluminum-Free - Invisible All Day Layer of Full Body Protection for Long Lasting Odor Control, Sensitive Skin, & Private Parts - Tahitian Vanilla
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.4
Reviews
1.8K
Latest month sales
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