Shakeology Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shakeology sales on Amazon US totaled 377,800 units in July 2026 (▼ 23.4% vs. the prior month), generating an estimated $13,154,010 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.5% of unit volume and 61.7% of revenue, while a typical listing is priced at $45.95. The keyword itself pulled 11,119 Amazon queries over the same period (▼ 22.6% MoM).
Zooming out to the 12-month window ending July 2026, the shakeology Top 50 moved 4,441,200 units and $154,346,305 in cumulative sales — an average of 370,100 units and $12,862,192 per month. Monthly throughput topped out at 493,100 units in June 2026 and dipped to 213,800 in May 2026, leaving the latest reading 9.6% lower than August 2025.
Shakeology Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
377.8K
▼ 23.4% MoM
Monthly Revenue 2026/07
$13.2M
▼ 23.8% MoM
Top 10 Market Share 2026/07
71.5%
Shakeology Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shakeology listing on Amazon US in July 2026 is ASIN B00J074W7Q (Brand: Orgain), which sold 60,000 units at $31.98 apiece — equal to 15.9% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $8,120,600 in July 2026 — 71.5% of unit volume and 61.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shakeology' on Amazon
July 2026
Is 71.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0DY1ZS88N
Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count
40K
▲ 0.0%vs. prior month
$888.4K
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B0015068PA
Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 2g Net Carb, 1g Sugar, Chocolate Flavored, Keto Friendly, Ready to Drink, 12 Count
20K
▼ 33.3%vs. prior month
$419.4K
latest month
12-month trend
B06Y5ZG66K
Premier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
20K
▲ 100.0%vs. prior month
$570.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shakeology Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing shakeology brand in July 2026, moving 110,000 units across 3 ASINs for 40.7% of Top 10 volume. Premier Protein follows with 70,000 units (25.9%), ahead of Oikos on 40,000 units (14.8%).
With 7 brands splitting the Top 10 and 81.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.99 to $32.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
3 ASINs in Top 10
40.7%
Units
110K
Revenue
$3.3M
Avg. price
$32.98
B00J074W7Q
$31.98·★4.5·62.1K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
Units sold40KB07PVKBGV3
$34.99·★4.6·9.7K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Chocolate, 2.02lb | Plant based protein, 50 superfoods, 9g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold10K
Premier Protein
2 ASINs in Top 10
25.9%
Units
70K
Revenue
$2.1M
Avg. price
$30.98
B07MJL8NXR
$31.98·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50KB06Y5ZG66K
$29.97·★4.6·28.4K revsPremier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Units sold20K
Oikos
1 ASIN in Top 10
14.8%
Units
40K
Revenue
$888.4K
Avg. price
$21.99
B0DY1ZS88N
$21.99·★4.6·2.1K revsOikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count
Units sold40K
Trending Shakeology Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B06Y5ZG66K leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B00JBJR3HY close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06Y5ZG66K
Premier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Price
$29.97
Rating
4.6
Reviews
28.4K
Latest month sales
B00JBJR3HY
CHIKE Mocha High Protein Iced Coffee, 20 G Protein, 2 Shots Espresso, 1 G Sugar, Keto Friendly and Gluten Free, 14 Servings (15.3 Ounce)
Price
$39.99
Rating
4.5
Reviews
1.8K
Latest month sales
B0BF5STD3J
Huel Black Edition | Chocolate 40g Vegan Protein Powder | Meal Replacement | 17 Servings | 8g Fiber | 27 Vitamins and Minerals | Gluten Free | Nutritionally Complete Meal Replacement
Unlock to view ASIN details and product titles
Price
$59.99
Rating
3.9
Reviews
1.2K
Latest month sales
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