Shade Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shade sales on Amazon US totaled 205,900 units in July 2026 (▲ 18.4% vs. the prior month), generating an estimated $4,642,858 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.7% of unit volume and 33.0% of revenue, while a typical listing is priced at $33.76. The keyword itself pulled 16,333 Amazon queries over the same period (▼ 24.0% MoM).
Zooming out to the 12-month window ending July 2026, the shade Top 50 moved 1,038,150 units and $26,408,619 in cumulative sales — an average of 86,513 units and $2,200,718 per month. Monthly throughput topped out at 205,900 units in July 2026 and dipped to 30,550 in February 2026, leaving the latest reading 36.4% higher than August 2025.
Shade Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
205.9K
▲ 18.4% MoM
Monthly Revenue 2026/07
$4.6M
▼ 5.4% MoM
Top 10 Market Share 2026/07
60.7%
Shade Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shade listing on Amazon US in July 2026 is ASIN B01KIFISX2 (Brand: EcoNour), which sold 30,000 units at $15.99 apiece — equal to 14.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 125,000 units and $1,534,000 in July 2026 — 60.7% of unit volume and 33.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shade' on Amazon
July 2026
Is 60.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01KIFISX2
Econour Car Windshield Sun Shade, Front Window Sun Blocker for SUVs,Sedan
30K
▲ 50.0%vs. prior month
$426K
latest month
12-month trend
B0C1YFF2JJ
300T Thickened Automotive Glass Sunshade and Comes with Storage Bag,Keep Car Interior Cool,Universal Windshield Sun Shade Fit for Cars,Trucks,SUVs (L: 57.08 * 31.5 inch)
20K
▲ 0.0%vs. prior month
$156.2K
latest month
12-month trend
B0CR6B5BVK
Autovir Windshield Sun Shade, Foldable Car Window Shades, 280T Visor Shade
20K
▲ 100.0%vs. prior month
$166.4K
latest month
12-month trend
B00WH7Y7TY
Munchkin Brica Sun Safety Car Window Shade with Heat Alert, Helps Block UVA/UVB Rays, 2 Pack, Black
10K
▲ 0.0%vs. prior month
$104.3K
latest month
12-month trend
B08BLRGWGY
2026 Windshield Sun Shade Umbrella, Foldable Car Sunshade, 99% UV Block | Car Front Window Shield(Heat Insulation Protection) for Auto Windshield Covers Blackout Trucks Cars(Large)
10K
▲ 0.0%vs. prior month
$160.1K
latest month
12-month trend
B074DLQ2YM
Magnelex Car Windshield Sunshade – Double-Layer Design for 2X Heat Blocking, Blocks UV Rays, Foldable Sun Shade for Cars, Trucks & SUVs, Keeps Interior Cooler, Medium (59 x 31 in)
10K
▲ 0.0%vs. prior month
$152.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shade Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EcoNour is the best-performing shade brand in July 2026, moving 43,000 units across 3 ASINs for 34.4% of Top 10 volume. Aokdom follows with 20,000 units (16.0%), ahead of Autovir on 20,000 units (16.0%).
With 7 brands splitting the Top 10 and 66.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.64 to $16.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EcoNour
3 ASINs in Top 10
34.4%
Units
43K
Revenue
$628K
Avg. price
$16.66
B01KIFISX2
$15.99·★4.3·124.9K revsEconour Car Windshield Sun Shade, Front Window Sun Blocker for SUVs,Sedan
Units sold30KB079J89SJ3
$16.99·★4.3·23K revsEcoNour 2 Piece Foldable Car Windshield Sun Shade, UV & Heat Protection | Interior Cooling, Durable Upgraded Design, Easy Fold, Front Window Sunshade, Medium, 31" L x 28" W
Units sold7KB08RJVMGP7
$16.99·★4.3·124.9K revsEcoNour Car Front Windshield Sun Shade, Foldable Window Shade for SUVs
Units sold6K
Aokdom
1 ASIN in Top 10
16.0%
Units
20K
Revenue
$156.2K
Avg. price
$8.99
B0C1YFF2JJ
$8.99·★3.9·10.4K revs300T Thickened Automotive Glass Sunshade and Comes with Storage Bag,Keep Car Interior Cool,Universal Windshield Sun Shade Fit for Cars,Trucks,SUVs (L: 57.08 * 31.5 inch)
Units sold20K
Autovir
1 ASIN in Top 10
16.0%
Units
20K
Revenue
$166.4K
Avg. price
$6.64
B0CR6B5BVK
$6.64·★4.2·4K revsAutovir Windshield Sun Shade, Foldable Car Window Shades, 280T Visor Shade
Units sold20K
Trending Shade Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B074DLLGQ2 booked 6K units at $16.19. On the growth side, B01I90VP0G leads positive momentum with ▲ 150.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074DLLGQ2
Magnelex Car Windshield Sunshade – Double-Layer Design for 2X Heat Blocking, Blocks UV Rays, Foldable Sun Shade for Cars, Trucks & SUVs, Keeps Interior Cooler, Large (63 x 33.8 in)
Price
$16.19
Rating
4.3
Reviews
53.7K
Latest month sales
B08RJVMGP7
EcoNour Car Front Windshield Sun Shade, Foldable Window Shade for SUVs
Price
$16.99
Rating
4.3
Reviews
124.9K
Latest month sales
B01I90VP0G
EcoNour Car Sun Shade for Windshield, Foldable Front Window Cover
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.3
Reviews
124.9K
Latest month sales
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