Serving Utensils Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Serving Utensils sales on Amazon US totaled 263,400 units in July 2026 (▼ 17.1% vs. the prior month), generating an estimated $4,333,041 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.5% of unit volume and 50.1% of revenue, while a typical listing is priced at $22.84. The keyword itself pulled 27,671 Amazon queries over the same period (▼ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the serving utensils Top 50 moved 3,003,550 units and $52,028,329 in cumulative sales — an average of 250,296 units and $4,335,694 per month. Monthly throughput topped out at 343,600 units in November 2025 and dipped to 151,650 in May 2026, leaving the latest reading 34.0% higher than August 2025.
Serving Utensils Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
263.4K
▼ 17.1% MoM
Monthly Revenue 2026/07
$4.3M
▼ 19.1% MoM
Top 10 Market Share 2026/07
64.5%
Serving Utensils Market Share & Sales Concentration on Amazon US — July 2026
The most-sold serving utensils listing on Amazon US in July 2026 is ASIN B0CLH1VCLC (Brand: Amazon Basics), which sold 60,000 units at $12.05 apiece — equal to 22.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $2,169,760 in July 2026 — 64.5% of unit volume and 50.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Serving Utensils' on Amazon
July 2026
Is 64.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CLH1VCLC
Amazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
60K
▼ 14.3%vs. prior month
$526.2K
latest month
12-month trend
B0CLH1DVWN
Amazon Basics Disposable Clear Plastic Spoons, Premium Quality, 100 Count, Large Pack, Packaging May Vary
40K
▼ 20.0%vs. prior month
$288K
latest month
12-month trend
B0CHGFG64S
ChefAide 5 Pieces Silicone Spatulas Set, Heat Resistant Rubber Spatula | Food Grade Silicone, Heat Resistant Up to 600°F, Upgrade Strong Handle, Safe for Nonstick Cookware,Ideal for Cooking & Baking
10K
▼ 50.0%vs. prior month
$89.9K
latest month
12-month trend
B08B39ZH5M
Silverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
10K
▲ 0.0%vs. prior month
$370.7K
latest month
12-month trend
B093C29J8H
Tongs For Cooking Up to 600 °F Metal Kitchen Tongs 3PCS 7,9,12 Inch | Heat Resistant 600 Degrees Stainless Steel,Heavy Duty Metal Locking Tong for Food,Salad and BBQ Dishwasher Safe
10K
▲ 0.0%vs. prior month
$138.2K
latest month
12-month trend
B0CBQK46NM
Dealusy 360 Count Extra Heavy Duty Clear Plastic Silverware | 150 Forks, 150 Spoons, 60 Knives, BPA-Free, Heat Resistant, Disposable Plastic Utensils Cutlery Set, Plasticware Bulk
9K
▼ 10.0%vs. prior month
$269.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Serving Utensils Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing serving utensils brand in July 2026, moving 100,000 units across 2 ASINs for 58.8% of Top 10 volume. ChefAide follows with 10,000 units (5.9%), ahead of STILLOYE on 10,000 units (5.9%).
With 9 brands splitting the Top 10 and 70.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $37.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
58.8%
Units
100K
Revenue
$814.2K
Avg. price
$9.52
B0CLH1VCLC
$12.05·★4.8·6.2K revsAmazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
Units sold60KB0CLH1DVWN
$6.99·★4.7·4.6K revsAmazon Basics Disposable Clear Plastic Spoons, Premium Quality, 100 Count, Large Pack, Packaging May Vary
Units sold40K
ChefAide
1 ASIN in Top 10
5.9%
Units
10K
Revenue
$89.9K
Avg. price
$8.99
B0CHGFG64S
$8.99·★4.7·8.7K revsChefAide 5 Pieces Silicone Spatulas Set, Heat Resistant Rubber Spatula | Food Grade Silicone, Heat Resistant Up to 600°F, Upgrade Strong Handle, Safe for Nonstick Cookware,Ideal for Cooking & Baking
Units sold10K
STILLOYE
1 ASIN in Top 10
5.9%
Units
10K
Revenue
$370.7K
Avg. price
$37.97
B08B39ZH5M
$37.97·★4.7·6.9K revsSilverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
Units sold10K
Trending Serving Utensils Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07KMND3JC booked 8K units at $12.88, with ▲ 14.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07KMND3JC
Glad Clear Disposable Cutlery Set, Forks Knives and Spoons, 240 Count | Heavy-duty plastic forks, knives, and spoons, reusable utensils for BBQs, parties and everyday meals
Price
$12.88
Rating
4.7
Reviews
7.7K
Latest month sales
B095C7V7TB
JETKONG 2 Pcs 12-Inch Kitchen Tweezers Fine Tweezer Tongs, Extra-Long Stainless Steel Cooking Tweezers (Silver)
Price
$9.99
Rating
4.8
Reviews
5.4K
Latest month sales
B0F23QPVVG
Astercook 39 PCS Kitchen Utensils Set, Silicone Cooking Utensil Sets with Wooden Handle, 446°F Heat Resistant Food Grade Spatula Set, BPA Free Kitchen Gadgets Tools Set & Spoons for Nonstick Cookware
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.6
Reviews
1.7K
Latest month sales
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