Serving Trays Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Serving Trays sales on Amazon US totaled 81,500 units in July 2026 (▼ 18.4% vs. the prior month), generating an estimated $1,753,650 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.2% of unit volume and 52.2% of revenue, while a typical listing is priced at $21.48. The keyword itself pulled 18,375 Amazon queries over the same period (▼ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the serving trays Top 50 moved 807,650 units and $18,513,812 in cumulative sales — an average of 67,304 units and $1,542,818 per month. Monthly throughput topped out at 99,900 units in June 2026 and dipped to 43,750 in January 2026, leaving the latest reading 56.4% higher than August 2025.
Serving Trays Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
81.5K
▼ 18.4% MoM
Monthly Revenue 2026/07
$1.8M
▼ 22.0% MoM
Top 10 Market Share 2026/07
55.2%
Serving Trays Market Share & Sales Concentration on Amazon US — July 2026
The most-sold serving trays listing on Amazon US in July 2026 is ASIN B0DC1T1ZSB (Brand: ALPHA LIVING), which sold 9,000 units at $34.99 apiece — equal to 11.0% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $916,190 in July 2026 — 55.2% of unit volume and 52.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Serving Trays' on Amazon
July 2026
Is 55.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DC1T1ZSB
Alpha Living 6 Pack - Disposable Chafing Dish Buffet Set, Half Size Pans, Welded Body Food Warmers for Parties, Fuel Cans Complete Set, Warming Trays
9K
▼ 10.0%vs. prior month
$314.9K
latest month
12-month trend
B0F5B3LPSZ
2 Set Wooden Tiered Risers Display Stands for Vendor Events,Stackable Wood Cupcake Display Stand,Farmhouse Decor Wood Dessert Table Display Set,Vendor Booth Display Items,Food Display Risers for Party
8K
▼ 11.1%vs. prior month
$156.3K
latest month
12-month trend
B07LGBSJW4
Jasonwell Inflatable Serving Bars Ice Buffet Salad Serving Trays Food Drink Holder Cooler Containers Indoor Outdoor BBQ Picnic Pool Party Supplies Luau Cooler w Drain Plug
6K
▼ 14.3%vs. prior month
$101.4K
latest month
12-month trend
B0DN6HH7TQ
Fibogollo 2 Pack Bamboo Bed Tray Table with Folding Legs,Breakfast Trays,Serving Tray for Food and Snack,Laptop Trays for Working(Natural)
5K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B09ZHFSR2W
100 Pack 2lb Paper Food Trays, Heavy-Duty Paper Food Boat Disposable Serving Basket Tray for French Fries Nachos Snack Hot Dog Taco BBQ Popcorn Party Picnic Wedding Party (Brown)
3K
▼ 25.0%vs. prior month
$41.3K
latest month
12-month trend
B0B14ZQD6H
Condiment Tray with Stainless Steel Tableware, Chilled Condiment Server | Bar Accessories with 5 Spoons, 5 Forks and 1 Clip with Removable Trays and Lid
3K
▼ 40.0%vs. prior month
$64.6K
latest month
12-month trend
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Best Serving Trays Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ALPHA LIVING is the best-performing serving trays brand in July 2026, moving 9,000 units across 1 ASIN for 20.0% of Top 10 volume. Vecxoty follows with 8,000 units (17.8%), ahead of Jasonwell on 6,000 units (13.3%).
Volume is spread across 9 brands, with the top three holding 51.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.99 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ALPHA LIVING
1 ASIN in Top 10
20.0%
Units
9K
Revenue
$314.9K
Avg. price
$34.99
B0DC1T1ZSB
$34.99·★4.5·3.2K revsAlpha Living 6 Pack - Disposable Chafing Dish Buffet Set, Half Size Pans, Welded Body Food Warmers for Parties, Fuel Cans Complete Set, Warming Trays
Units sold9K
Vecxoty
1 ASIN in Top 10
17.8%
Units
8K
Revenue
$156.3K
Avg. price
$18.99
B0F5B3LPSZ
$18.99·★4.5·1.5K revs2 Set Wooden Tiered Risers Display Stands for Vendor Events,Stackable Wood Cupcake Display Stand,Farmhouse Decor Wood Dessert Table Display Set,Vendor Booth Display Items,Food Display Risers for Party
Units sold8K
Jasonwell
1 ASIN in Top 10
13.3%
Units
6K
Revenue
$101.4K
Avg. price
$16.99
B07LGBSJW4
$16.99·★4.5·8.1K revsJasonwell Inflatable Serving Bars Ice Buffet Salad Serving Trays Food Drink Holder Cooler Containers Indoor Outdoor BBQ Picnic Pool Party Supplies Luau Cooler w Drain Plug
Units sold6K
Trending Serving Trays Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FMDWQQM2 booked 3K units at $18.99, with ▲ 50.0% MoM change. On the growth side, B0CRCLY38R leads positive momentum with ▲ 75.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMDWQQM2
ARSTPEOE Condiment Tray, Chilled Condiment Server, Bar Accessories on Ice | Condiment Caddy for Home, Party and Celebration, Bar Accessories with Removable Trays and Lids (5 Spoons & 2 Tongs)
Price
$18.99
Rating
4.2
Reviews
166
Latest month sales
B00BM8GX0A
Carlisle Cafe Tray, Fast Food Restaurant Tray, 12 x 16, 1 Ct, Gray
Price
$4.29
Rating
4.8
Reviews
8.4K
Latest month sales
B0CRCLY38R
6 Pack White Serving Tray - 9 x 13 Inch, Heavy Duty White Serving Trays and Platters for Party - Premium Serving Platters
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
1.3K
Latest month sales
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