Secret Outlast Deodorant For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Secret Outlast Deodorant For Women sales on Amazon US totaled 497,000 units in July 2026 (▼ 20.7% vs. the prior month), generating an estimated $6,013,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.3% of unit volume and 53.2% of revenue, while a typical listing is priced at $12.16. The keyword itself pulled 17,174 Amazon queries over the same period (▲ 10.3% MoM).
Zooming out to the 12-month window ending July 2026, the secret outlast deodorant for women Top 50 moved 5,056,550 units and $57,911,304 in cumulative sales — an average of 421,379 units and $4,825,942 per month. Monthly throughput topped out at 627,000 units in June 2026 and dipped to 263,050 in May 2026, leaving the latest reading 6.0% higher than August 2025.
Secret Outlast Deodorant For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
497K
▼ 20.7% MoM
Monthly Revenue 2026/07
$6M
▼ 20.1% MoM
Top 10 Market Share 2026/07
50.3%
Secret Outlast Deodorant For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold secret outlast deodorant for women listing on Amazon US in July 2026 is ASIN B00HF3XSO0 (Brand: Secret), which sold 60,000 units at $13.97 apiece — equal to 12.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $3,201,200 in July 2026 — 50.3% of unit volume and 53.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Secret Outlast Deodorant For Women' on Amazon
July 2026
Is 50.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend
B006MD1OHM
Secret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Invisible Solid, Completely Clean Scent, Travel Size, 0.5 oz
30K
▲ 0.0%vs. prior month
$56.7K
latest month
12-month trend
B08WYXNVQ7
Salt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
30K
▼ 50.0%vs. prior month
$600K
latest month
12-month trend
B008CC3SMK
Secret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Pro-Hyaluronic Acid, Clear Gel, Completely Clean Scent, 2.6 oz (Pack of 2)
20K
▼ 50.0%vs. prior month
$276.8K
latest month
12-month trend
B01MRUOYWD
Dove Invisible Clear Finish Antiperspirant Deodorant No White Marks, 3.8 oz | 72-Hour Odor Protection with Pro-Ceramide Technology
20K
▼ 33.3%vs. prior month
$166K
latest month
12-month trend
B008I2IKPE
Secret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
20K
▲ 0.0%vs. prior month
$159.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Secret Outlast Deodorant For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Secret is the best-performing secret outlast deodorant for women brand in July 2026, moving 150,000 units across 5 ASINs for 60.0% of Top 10 volume. Salt & Stone follows with 30,000 units (12.0%), ahead of Dove on 30,000 units (12.0%).
With 5 brands splitting the Top 10 and 84.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.31 to $20.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Secret
5 ASINs in Top 10
60.0%
Units
150K
Revenue
$1.6M
Avg. price
$10.31
B00HF3XSO0
$13.97·★4.6·27.3K revsSecret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
Units sold60KB006MD1OHM
$1.89·★4.7·6.6K revsSecret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Invisible Solid, Completely Clean Scent, Travel Size, 0.5 oz
Units sold30KB008CC3SMK
$13.72·★4.7·3.8K revsSecret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Pro-Hyaluronic Acid, Clear Gel, Completely Clean Scent, 2.6 oz (Pack of 2)
Units sold20KB008I2IKPE
$7.99·★4.8·8.7K revsSecret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
Units sold20KB00HF3XTUS
$13.97·★4.7·14.5K revsSecret Clinical Strength 100HR Sweat & Odor, Clear Gel Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, Completely Clean Scent, 2.6 oz
Units sold20K
Salt & Stone
1 ASIN in Top 10
12.0%
Units
30K
Revenue
$600K
Avg. price
$20.00
B08WYXNVQ7
$20.00·★4.1·18.3K revsSalt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold30K
Dove
2 ASINs in Top 10
12.0%
Units
30K
Revenue
$293.7K
Avg. price
$11.26
B01MRUOYWD
$8.97·★4.6·15.6K revsDove Invisible Clear Finish Antiperspirant Deodorant No White Marks, 3.8 oz | 72-Hour Odor Protection with Pro-Ceramide Technology
Units sold20KB00ZOIEHYS
$13.55·★4.8·31.6K revsDove Advanced Care Antiperspirant Caring Coconut, 2 Count Deodorant Stick for Women, for 48 Hour Protection And Soft And Comfortable Underarms, 2.6 oz
Units sold10K
Trending Secret Outlast Deodorant For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CWPKWPRJ booked 20K units at $29.97, with ▲ 100.0% MoM change. On the growth side, B01HTJTPPK leads positive momentum with ▲ 50.0% MoM growth on 6K units, with B00H6YBRLO close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CWPKWPRJ
Carpe 100-Hour Antiperspirant Deodorant for Women - Coconut Vanilla | Dermatologist Tested - 100 Hr Sweat & Odor Control - Free from Baking Soda & Parabens - Clinical Strength Deodorant - 2 Pack
Price
$29.97
Rating
4.0
Reviews
4.8K
Latest month sales
B01HTJTPPK
Degree Advanced Antiperspirant Deodorant 4 count 72-Hour Sweat & Odor Protection Shower Clean Antiperspirant for Women with MotionSense Technology 2.6 oz
Price
$17.93
Rating
4.8
Reviews
12.4K
Latest month sales
B00H6YBRLO
Secret Clinical Strength 100HR Sweat & Odor, Clear Gel Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, Completely Clean Scent, 1.6 oz
Unlock to view ASIN details and product titles
Price
$9.47
Rating
4.6
Reviews
812
Latest month sales
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