Dove Advanced Care Deodorant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dove Advanced Care Deodorant sales on Amazon US totaled 362,400 units in July 2026 (▼ 18.6% vs. the prior month), generating an estimated $5,201,942 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.9% of unit volume and 53.7% of revenue, while a typical listing is priced at $15.98. The keyword itself pulled 21,124 Amazon queries over the same period (▲ 11.8% MoM).
Zooming out to the 12-month window ending July 2026, the dove advanced care deodorant Top 50 moved 3,456,050 units and $45,483,700 in cumulative sales — an average of 288,004 units and $3,790,308 per month. Monthly throughput topped out at 445,400 units in June 2026 and dipped to 206,000 in May 2026, leaving the latest reading 41.4% higher than August 2025.
Dove Advanced Care Deodorant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
362.4K
▼ 18.6% MoM
Monthly Revenue 2026/07
$5.2M
▼ 7.6% MoM
Top 10 Market Share 2026/07
57.9%
Dove Advanced Care Deodorant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dove advanced care deodorant listing on Amazon US in July 2026 is ASIN B00HF3XSO0 (Brand: Secret), which sold 60,000 units at $13.97 apiece — equal to 16.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $2,790,900 in July 2026 — 57.9% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dove Advanced Care Deodorant' on Amazon
July 2026
Is 57.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend
B00I69TI5K
Dove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
30K
▼ 40.0%vs. prior month
$238.2K
latest month
12-month trend
B00NKSTRAI
DOVE MEN + CARE Antiperspirant Deodorant Stick Clean Comfort Twin Pack 72-Hour Sweat & Odor Protection Antiperspirant for Men With 1/4 Moisturizing Cream 2.7 oz | Antiperspirant for Men With 1/4 Moisturizing Cream, 72-Hour Sweat & Odor Protection
30K
▼ 25.0%vs. prior month
$399.3K
latest month
12-month trend
B01MRUOYWD
Dove Invisible Clear Finish Antiperspirant Deodorant No White Marks, 3.8 oz | 72-Hour Odor Protection with Pro-Ceramide Technology
20K
▼ 33.3%vs. prior month
$166K
latest month
12-month trend
B0CWPKWPRJ
Carpe 100-Hour Antiperspirant Deodorant for Women - Coconut Vanilla | Dermatologist Tested - 100 Hr Sweat & Odor Control - Free from Baking Soda & Parabens - Clinical Strength Deodorant - 2 Pack
20K
▲ 100.0%vs. prior month
$599.4K
latest month
12-month trend
B00ZOIEHYS
Dove Advanced Care Antiperspirant Caring Coconut, 2 Count Deodorant Stick for Women, for 48 Hour Protection And Soft And Comfortable Underarms, 2.6 oz
10K
▼ 50.0%vs. prior month
$127.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dove Advanced Care Deodorant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing dove advanced care deodorant brand in July 2026, moving 90,000 units across 6 ASINs for 42.9% of Top 10 volume. Secret follows with 60,000 units (28.6%), ahead of DOVE MEN + CARE on 40,000 units (19.0%).
With 4 brands splitting the Top 10 and 90.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.92 to $13.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
6 ASINs in Top 10
42.9%
Units
90K
Revenue
$818.7K
Avg. price
$9.92
B00I69TI5K
$7.94·★4.8·15.5K revsDove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
Units sold30KB01MRUOYWD
$8.99·★4.6·15.5K revsDove Invisible Clear Finish Antiperspirant Deodorant No White Marks, 3.8 oz | 72-Hour Odor Protection with Pro-Ceramide Technology
Units sold20KB00ZOIEHYS
$12.20·★4.8·31.5K revsDove Advanced Care Antiperspirant Caring Coconut, 2 Count Deodorant Stick for Women, for 48 Hour Protection And Soft And Comfortable Underarms, 2.6 oz
Units sold10KB00CHHKGYY
$9.15·★4.6·12.2K revsDove Clinical + Care Original Clean Antiperspirant Soft Solid Stick, 1.7 oz | 96H Clinical Sweat Protection for hormonal, heat, & stress sweat, Nourishing Serum, Crisp, clean scent
Units sold10KB01N4NPNYX
$7.57·★4.7·33.3K revsDove Invisible Antiperspirant Stick Clear Finish No White Marks 2.6 oz | Advanced Care 72 hour sweat and odor protection for Women
Units sold10KB01N7E0O2P
$13.67·★4.7·22.6K revsDove Advanced Care Antiperspirant Stick Revive Pomegrante 2PK 2.6 oz | Advanced Care 72 hour sweat and odor protection for Women
Units sold10K
Secret
1 ASIN in Top 10
28.6%
Units
60K
Revenue
$837K
Avg. price
$13.97
B00HF3XSO0
$13.97·★4.6·27.2K revsSecret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
Units sold60K
DOVE MEN + CARE
2 ASINs in Top 10
19.0%
Units
40K
Revenue
$535.8K
Avg. price
$13.67
B00NKSTRAI
$13.67·★4.7·6.8K revsDOVE MEN + CARE Antiperspirant Deodorant Stick Clean Comfort Twin Pack 72-Hour Sweat & Odor Protection Antiperspirant for Men With 1/4 Moisturizing Cream 2.7 oz | Antiperspirant for Men With 1/4 Moisturizing Cream, 72-Hour Sweat & Odor Protection
Units sold30KB01N4B9IIG
$13.67·★4.6·1.4K revsDOVE MEN + CARE Deodorant Stick for Men Extra Fresh Twin Pack Aluminum Free 72H Odor Protection Mens Deodorant with 1/4 Moisturizing Cream 3.0 oz | Aluminum Free 72H Odor Protection Men's Deodorant with 1/4 Moisturizing Cream
Units sold10K
Trending Dove Advanced Care Deodorant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01N7E0O2P booked 10K units at $13.67, with ▲ 0.0% MoM change. On the growth side, B00NE6PUHK leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B01J370WQM close behind at ▲ 500.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N7E0O2P
Dove Advanced Care Antiperspirant Stick Revive Pomegrante 2PK 2.6 oz | Advanced Care 72 hour sweat and odor protection for Women
Price
$13.67
Rating
4.7
Reviews
22.6K
Latest month sales
B00NE6PUHK
Dove Advanced Care Antiperspirant Deodorant Stick Caring Coconut for Helping Repair Skin Barrier After Shaving, with 72-Hour Sweat & Odor Protection, 2.6 oz
Price
$7.69
Rating
4.8
Reviews
31.5K
Latest month sales
B01J370WQM
Dove Invisible Solid Antiperspirant Deodorant Stick Sensitive for Women, For 48H Underarm Sweat & Odor Protection 2.6 oz
Unlock to view ASIN details and product titles
Price
$4.97
Rating
4.6
Reviews
5.2K
Latest month sales
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