Sea Buckthorn Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sea Buckthorn sales on Amazon US totaled 34,400 units in July 2026 (▼ 12.8% vs. the prior month), generating an estimated $1,051,016 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.1% of unit volume and 58.4% of revenue, while a typical listing is priced at $28.09. The keyword itself pulled 12,537 Amazon queries over the same period (▼ 12.2% MoM).
Zooming out to the 12-month window ending July 2026, the sea buckthorn Top 50 moved 370,400 units and $9,666,115 in cumulative sales — an average of 30,867 units and $805,510 per month. Monthly throughput topped out at 39,450 units in June 2026 and dipped to 24,950 in May 2026, leaving the latest reading 35.4% higher than August 2025.
Sea Buckthorn Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
34.4K
▼ 12.8% MoM
Monthly Revenue 2026/07
$1.1M
▼ 6.3% MoM
Top 10 Market Share 2026/07
58.1%
Sea Buckthorn Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sea buckthorn listing on Amazon US in July 2026 is ASIN B0FTL2C81G (Brand: FRØYA), which sold 7,000 units at $39.00 apiece — equal to 20.3% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 20,000 units and $613,590 in July 2026 — 58.1% of unit volume and 58.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sea Buckthorn' on Amazon
July 2026
Is 58.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FTL2C81G
FRØYA Organics Anti-Age & Insane Glow Day Balm for Face (1.0 fl oz) | Moisturizing Beeswax Balm to Visibly Reduce Wrinkles, Even Skin Tone, and Boost Collagen, With Rosehip & Sea Buckthorn
7K
▲ 16.7%vs. prior month
$256.9K
latest month
12-month trend
B01F7W03PM
OLLY Glowing Skin, Hydrated & Youthful Skin*, Hyaluronic Acid - 50 Count | Beauty Support, Hyaluronic Acid, Collagen Peptides & Sea Buckthorn, Gluten Free, No Synthetic Colors, No Synthetic Flavors
3K
▼ 40.0%vs. prior month
$38.5K
latest month
12-month trend
B004BKR31E
SEABUCKWONDERS Organic Sea Buckthorn Oil Omega-7 Complete, 120 Softgels | 60 Day Supply, with Omega 3, 6 & 9, Supports Hair, Skin & Nails, 100% Pure with Zero Filler Oil
2K
▲ 0.0%vs. prior month
$76K
latest month
12-month trend
B09PVDXR2F
Lubracil Vaginal Moisturizer for Women, Hydrating Formula - 60 Count,1 Pack | Lubracil Vaginal Moisturizer Formula with Sea Buckthorn Oil & Omegas hydrate, soften dryness, and promote feminine wellness
2K
▼ 33.3%vs. prior month
$99.9K
latest month
12-month trend
B004P2MD22
SEABUCKWONDERS Organic Sea Buckthorn Oil Omega-7 Complete, 60 Softgels | 30 Day Supply, with Omega 3, 6 & 9, Supports Hair, Skin & Nails, 100% Pure with Zero Filler Oil
1K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend
B08LQNQSY1
Carlyle Sea Buckthorn Oil Capsules | 200 Softgels | Non-GMO, Gluten Free | Sea Buckthorn Berry Oil Supplement
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
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Best Sea Buckthorn Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
FRØYA is the best-performing sea buckthorn brand in July 2026, moving 7,000 units across 1 ASIN for 35.0% of Top 10 volume. SEABUCKWONDERS follows with 4,000 units (20.0%), ahead of OLLY on 3,000 units (15.0%).
With 8 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.88 to $39.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FRØYA
1 ASIN in Top 10
35.0%
Units
7K
Revenue
$256.9K
Avg. price
$39.00
B0FTL2C81G
$39.00·★4.1·465 revsFRØYA Organics Anti-Age & Insane Glow Day Balm for Face (1.0 fl oz) | Moisturizing Beeswax Balm to Visibly Reduce Wrinkles, Even Skin Tone, and Boost Collagen, With Rosehip & Sea Buckthorn
Units sold7K
SEABUCKWONDERS
3 ASINs in Top 10
20.0%
Units
4K
Revenue
$151K
Avg. price
$37.66
B004BKR31E
$37.99·★4.6·5.1K revsSEABUCKWONDERS Organic Sea Buckthorn Oil Omega-7 Complete, 120 Softgels | 60 Day Supply, with Omega 3, 6 & 9, Supports Hair, Skin & Nails, 100% Pure with Zero Filler Oil
Units sold2KB004P2MD22
$24.99·★4.6·5.1K revsSEABUCKWONDERS Organic Sea Buckthorn Oil Omega-7 Complete, 60 Softgels | 30 Day Supply, with Omega 3, 6 & 9, Supports Hair, Skin & Nails, 100% Pure with Zero Filler Oil
Units sold1KB094TDK7BR
$49.99·★4.6·5.1K revsSeabuckWonders Organic Sea Buckthorn Oil, Omega-7 Complete, 180 Softgels | 90 Day Supply, with Omega 3, 6 & 9, Supports Hair, Skin & Nails, 100% Pure with Zero Filler Oil
Units sold1K
OLLY
1 ASIN in Top 10
15.0%
Units
3K
Revenue
$38.5K
Avg. price
$12.88
B01F7W03PM
$12.88·★4.5·6.8K revsOLLY Glowing Skin, Hydrated & Youthful Skin*, Hyaluronic Acid - 50 Count | Beauty Support, Hyaluronic Acid, Collagen Peptides & Sea Buckthorn, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Units sold3K
Trending Sea Buckthorn Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DS6MT295 leads positive momentum with ▲ 25.0% MoM growth on 1K units, with B0FTL2C81G close behind at ▲ 16.7% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DS6MT295
Vegan Omega-7 Sea Buckthorn Oil, 240 Vegetarian Softgels | 2-in-1 with Evening Primrose Oil | Plant Based Botanical Oil Blend | Non-GMO, Gluten, & Carrageenan Free
Price
$29.99
Rating
4.6
Reviews
416
Latest month sales
B0FTL2C81G
FRØYA Organics Anti-Age & Insane Glow Day Balm for Face (1.0 fl oz) | Moisturizing Beeswax Balm to Visibly Reduce Wrinkles, Even Skin Tone, and Boost Collagen, With Rosehip & Sea Buckthorn
Price
$39.00
Rating
4.1
Reviews
465
Latest month sales
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