Scooby Doo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Scooby Doo sales on Amazon US totaled 15,100 units in July 2026 (▲ 23.3% vs. the prior month), generating an estimated $188,781 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.8% of unit volume and 69.3% of revenue, while a typical listing is priced at $17.79. The keyword itself pulled 77,400 Amazon queries over the same period (▲ 59.8% MoM).

Zooming out to the 12-month window ending July 2026, the scooby doo Top 50 moved 160,000 units and $2,433,348 in cumulative sales — an average of 13,333 units and $202,779 per month. Monthly throughput topped out at 21,000 units in December 2025 and dipped to 7,400 in May 2026, leaving the latest reading 18.9% higher than August 2025.

160KTotal units sold · Last 12 months
$2.4MTotal revenue · Last 12 months
77.4K▲ 59.8% MoM
Monthly search volume
$17.79Avg. price · July 2026

Scooby Doo Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales12.7K
Revenue$194.4K

2025/09

Sales11.5K
Revenue$154.1K

2025/10

Sales19.4K
Revenue$295.2K

2025/11

Sales16.9K
Revenue$280.7K

2025/12

Sales21K
Revenue$361.5K

2026/01

Sales9.6K
Revenue$135.3K

2026/02

Sales10.8K
Revenue$149.8K

2026/03

Sales11.6K
Revenue$192.3K

2026/04

Sales11.9K
Revenue$186.8K

2026/05

Sales7.4K
Revenue$103.3K

2026/06

Sales12.3K
Revenue$191K
15.1K

2026/07

Sales15.1K
Revenue$188.8K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

15.1K

▲ 23.3% MoM

Monthly Revenue 2026/07

$188.8K

▼ 1.2% MoM

Top 10 Market Share 2026/07

78.8%

See the Top 10 ASINs driving 78.8% of sales

Scooby Doo Market Share & Sales Concentration on Amazon US — July 2026

The most-sold scooby doo listing on Amazon US in July 2026 is ASIN B09ZPZPJZ5 (Brand: Betty Crocker), which sold 4,000 units at $4.97 apiece — equal to 26.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.

The Top 10 ASINs account for 11,900 units and $130,915 in July 2026 — 78.8% of unit volume and 69.3% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Scooby Doo' on Amazon

July 2026
ASINSIGHT Logo
78.8% Volume Share 11.9K units sold
69.3% Revenue Share $130.9K estimated
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Top 5 Volume Share breakdown

B09ZPZPJZ5 26.5%
B00XS4DGMO 19.9%
B07QF2GG8V 6.6%
B0879N1QV3 6.6%
B0FXBSQBX6 6.0%
Others 34.4%
#1
Scooby-Doo Fruit Flavored Snacks, Gluten Free, Value Pack, 22 ct, 17.6 oz | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C

B09ZPZPJZ5

Scooby-Doo Fruit Flavored Snacks, Gluten Free, Value Pack, 22 ct, 17.6 oz | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C

$4.97· 4.7·6.3K reviews
Monthly Sales

4K

▲ 33.3%

vs. prior month

Revenue

$19.9K

latest month

Monthly Trend

12-month trend

#2
SCOOBY-DOO! Baked Graham Cracker Snacks, Made with Whole Grains, Kids Lunch Snacks, Cinnamon, 11oz Box (1 Box)

B00XS4DGMO

SCOOBY-DOO! Baked Graham Cracker Snacks, Made with Whole Grains, Kids Lunch Snacks, Cinnamon, 11oz Box (1 Box)

$3.46· 4.8·1.3K reviews
Monthly Sales

3K

▲ 200.0%

vs. prior month

Revenue

$10.4K

latest month

Monthly Trend

12-month trend

#3
4 Kid Fav: Scooby-Doo Summer Break (DVD)

B07QF2GG8V

4 Kid Fav: Scooby-Doo Summer Break (DVD)

$5.00· 4.8·1.1K reviews
Monthly Sales

1K

▲ 25.0%

vs. prior month

Revenue

$5.2K

latest month

Monthly Trend

12-month trend

#4
Kellogg's Scooby-Doo! Graham Cracker Snacks, Cinnamon, Made with Whole Grain, (1 Oz Bag), 40 Bags

B0879N1QV3

Kellogg's Scooby-Doo! Graham Cracker Snacks, Cinnamon, Made with Whole Grain, (1 Oz Bag), 40 Bags

$24.24· 4.6·10.2K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$24.8K

latest month

Monthly Trend

12-month trend

#5
Little People COLLECTOR Scooby-Doo Cartoon TV Series Special Edition Set for Fans, 5 Figures in a Display Package ​

B0FXBSQBX6

Little People COLLECTOR Scooby-Doo Cartoon TV Series Special Edition Set for Fans, 5 Figures in a Display Package ​

$32.39· 4.9·185 reviews
Monthly Sales

900

▲ 0.0%

vs. prior month

Revenue

$29.2K

latest month

Monthly Trend

12-month trend

#6
KIDS PREFERRED Kids Preferred Warner Bros. Scooby-Doo Cuteeze Extra Soft Plush Stuffed Animal Toy for Baby and Toddler Boys and Girls – 13 Inch Size

B0DVTSZ7S7

KIDS PREFERRED Kids Preferred Warner Bros. Scooby-Doo Cuteeze Extra Soft Plush Stuffed Animal Toy for Baby and Toddler Boys and Girls – 13 Inch Size

$31.19· 4.8·304 reviews
Monthly Sales

700

▲ 0.0%

vs. prior month

Revenue

$15.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Scooby Doo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Betty Crocker is the best-performing scooby doo brand in July 2026, moving 4,000 units across 1 ASIN for 33.6% of Top 10 volume. Keebler follows with 3,000 units (25.2%), ahead of WARNER BROS on 1,300 units (10.9%).

With 8 brands splitting the Top 10 and 69.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.46 to $6.25, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

33.6%
25.2%
10.9%
30.3%
Betty Crocker
Keebler
WARNER BROS
Other brands
1

Betty Crocker

1 ASIN in Top 10

33.6%

Units

4K

Revenue

$19.9K

Avg. price

$4.97

  • Scooby-Doo Fruit Flavored Snacks, Gluten Free, Value Pack, 22 ct, 17.6 oz | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C

    B09ZPZPJZ5

    $4.97·4.7·6.3K revs

    Scooby-Doo Fruit Flavored Snacks, Gluten Free, Value Pack, 22 ct, 17.6 oz | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C

    Units sold4K
2

Keebler

1 ASIN in Top 10

25.2%

Units

3K

Revenue

$10.4K

Avg. price

$3.46

  • SCOOBY-DOO! Baked Graham Cracker Snacks, Made with Whole Grains, Kids Lunch Snacks, Cinnamon, 11oz Box (1 Box)

    B00XS4DGMO

    $3.46·4.8·1.3K revs

    SCOOBY-DOO! Baked Graham Cracker Snacks, Made with Whole Grains, Kids Lunch Snacks, Cinnamon, 11oz Box (1 Box)

    Units sold3K
3

WARNER BROS

2 ASINs in Top 10

10.9%

Units

1.3K

Revenue

$7.4K

Avg. price

$6.25

  • 4 Kid Fav: Scooby-Doo Summer Break (DVD)

    B07QF2GG8V

    $5.00·4.8·1.1K revs

    4 Kid Fav: Scooby-Doo Summer Break (DVD)

    Units sold1K
  • 4 Kid Favorites: Scooby-Doo! Monsters (DVD)

    B01INZ9C4S

    $7.50·4.8·892 revs

    4 Kid Favorites: Scooby-Doo! Monsters (DVD)

    Units sold300

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