Scooby Doo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Scooby Doo sales on Amazon US totaled 15,100 units in July 2026 (▲ 23.3% vs. the prior month), generating an estimated $188,781 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.8% of unit volume and 69.3% of revenue, while a typical listing is priced at $17.79. The keyword itself pulled 77,400 Amazon queries over the same period (▲ 59.8% MoM).
Zooming out to the 12-month window ending July 2026, the scooby doo Top 50 moved 160,000 units and $2,433,348 in cumulative sales — an average of 13,333 units and $202,779 per month. Monthly throughput topped out at 21,000 units in December 2025 and dipped to 7,400 in May 2026, leaving the latest reading 18.9% higher than August 2025.
Scooby Doo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15.1K
▲ 23.3% MoM
Monthly Revenue 2026/07
$188.8K
▼ 1.2% MoM
Top 10 Market Share 2026/07
78.8%
Scooby Doo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold scooby doo listing on Amazon US in July 2026 is ASIN B09ZPZPJZ5 (Brand: Betty Crocker), which sold 4,000 units at $4.97 apiece — equal to 26.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 11,900 units and $130,915 in July 2026 — 78.8% of unit volume and 69.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Scooby Doo' on Amazon
July 2026









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Top 5 Volume Share breakdown

B09ZPZPJZ5
Scooby-Doo Fruit Flavored Snacks, Gluten Free, Value Pack, 22 ct, 17.6 oz | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C
4K
▲ 33.3%vs. prior month
$19.9K
latest month
12-month trend

B00XS4DGMO
SCOOBY-DOO! Baked Graham Cracker Snacks, Made with Whole Grains, Kids Lunch Snacks, Cinnamon, 11oz Box (1 Box)
3K
▲ 200.0%vs. prior month
$10.4K
latest month
12-month trend

B07QF2GG8V
4 Kid Fav: Scooby-Doo Summer Break (DVD)
1K
▲ 25.0%vs. prior month
$5.2K
latest month
12-month trend

B0879N1QV3
Kellogg's Scooby-Doo! Graham Cracker Snacks, Cinnamon, Made with Whole Grain, (1 Oz Bag), 40 Bags
1K
▲ 0.0%vs. prior month
$24.8K
latest month
12-month trend

B0FXBSQBX6
Little People COLLECTOR Scooby-Doo Cartoon TV Series Special Edition Set for Fans, 5 Figures in a Display Package
900
▲ 0.0%vs. prior month
$29.2K
latest month
12-month trend

B0DVTSZ7S7
KIDS PREFERRED Kids Preferred Warner Bros. Scooby-Doo Cuteeze Extra Soft Plush Stuffed Animal Toy for Baby and Toddler Boys and Girls – 13 Inch Size
700
▲ 0.0%vs. prior month
$15.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Scooby Doo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Betty Crocker is the best-performing scooby doo brand in July 2026, moving 4,000 units across 1 ASIN for 33.6% of Top 10 volume. Keebler follows with 3,000 units (25.2%), ahead of WARNER BROS on 1,300 units (10.9%).
With 8 brands splitting the Top 10 and 69.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.46 to $6.25, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Betty Crocker
1 ASIN in Top 10
33.6%
Units
4K
Revenue
$19.9K
Avg. price
$4.97

B09ZPZPJZ5
$4.97·★4.7·6.3K revsScooby-Doo Fruit Flavored Snacks, Gluten Free, Value Pack, 22 ct, 17.6 oz | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C
Units sold4K
Keebler
1 ASIN in Top 10
25.2%
Units
3K
Revenue
$10.4K
Avg. price
$3.46

B00XS4DGMO
$3.46·★4.8·1.3K revsSCOOBY-DOO! Baked Graham Cracker Snacks, Made with Whole Grains, Kids Lunch Snacks, Cinnamon, 11oz Box (1 Box)
Units sold3K
WARNER BROS
2 ASINs in Top 10
10.9%
Units
1.3K
Revenue
$7.4K
Avg. price
$6.25

B07QF2GG8V
$5.00·★4.8·1.1K revs4 Kid Fav: Scooby-Doo Summer Break (DVD)
Units sold1K
B01INZ9C4S
$7.50·★4.8·892 revs4 Kid Favorites: Scooby-Doo! Monsters (DVD)
Units sold300
Trending Scooby Doo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0001NE3BI booked 300 units at $17.49, with ▲ 200.0% MoM change. On the growth side, B0DP9TX5YV leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0001NE3BI
THERMOS Novelty Lunch Box, Scooby Doo and the Mystery Machine
Price
$17.49
Rating
4.8
Reviews
2.2K
Latest month sales

B0F2C62MP3
THERMOS FUNTAINER Water Bottle with Straw, 12oz, Scooby-Doo | Kids Stainless Steel Insulated Water Bottle, Keeps Drinks Cold Longer for School & Play, BPA-Free
Price
$20.99
Rating
4.7
Reviews
37.7K
Latest month sales

B0DP9TX5YV
Get Trend Scooby-Doo Insulated Lunch Bag with Dual Compartments for School | Reusable Kids Snack Bag, Zipped Cooler Bag with Handle for Picnic, Travel, School Supplies & Essentials, Gifts for Boys
Unlock to view ASIN details and product titles
Price
$18.59
Rating
4.3
Reviews
234
Latest month sales
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