Michael Jackson Costume Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Michael Jackson Costume sales on Amazon US totaled 6,800 units in July 2026 (▲ 27.1% vs. the prior month), generating an estimated $214,638 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.2% of unit volume and 56.9% of revenue, while a typical listing is priced at $33.22. The keyword itself pulled 46,917 Amazon queries over the same period (▼ 44.9% MoM).
Zooming out to the 12-month window ending July 2026, the michael jackson costume Top 50 moved 33,500 units and $951,963 in cumulative sales — an average of 2,792 units and $79,330 per month. Monthly throughput topped out at 8,300 units in October 2025 and dipped to 600 in August 2025, leaving the latest reading 1033.3% higher than August 2025.
Michael Jackson Costume Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6.8K
▲ 27.1% MoM
Monthly Revenue 2026/07
$214.6K
▲ 11.6% MoM
Top 10 Market Share 2026/07
63.2%
Michael Jackson Costume Market Share & Sales Concentration on Amazon US — July 2026
The most-sold michael jackson costume listing on Amazon US in July 2026 is ASIN B0CFQLH5HG (Brand: BOMJJOR), which sold 1,000 units at $11.99 apiece — equal to 14.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,300 units and $122,192 in July 2026 — 63.2% of unit volume and 56.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Michael Jackson Costume' on Amazon
July 2026
Is 63.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CFQLH5HG
Rhinestone Pendant Necklace for Men Women Classic Shine Artificial Diamond Glove Metal Necklace
1K
▲ 150.0%vs. prior month
$12K
latest month
12-month trend
B0D41WTT2X
Kids 80s 90s Pop Star Costume, Dance Party Outfit, Halloween Costume
600
▼ 14.3%vs. prior month
$30K
latest month
12-month trend
B0DF6YF9YK
Kids Dance Star Costume for Boys 80s 90s Pop Stage Outfits for Halloween
600
▲ 0.0%vs. prior month
$30.4K
latest month
12-month trend
B0GDWQW4C4
MEDOJO 70s 80s Disco Outfits Dance Star Costume 70s 80s Pop Stage Gloves Fedora Hat Sunglass Tie for Cosplay Party Halloween
500
▼ 28.6%vs. prior month
$11.6K
latest month
12-month trend
B0FMK4TQ93
Voiiake Fake Microphone Headset Prop, Rockstar Singer Mic Headphones Costume Cosplay Accessories for Adults Men Women, Halloween Rock Star Music Concert Party Outfit Black
300
▲ 200.0%vs. prior month
$2.4K
latest month
12-month trend
B0GWPRJJTG
70s Disco Outfits Men Pop Star Costume Accessories Halloween
300
▲ 50.0%vs. prior month
$5K
latest month
12-month trend
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Best Michael Jackson Costume Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BOMJJOR is the best-performing michael jackson costume brand in July 2026, moving 1,000 units across 1 ASIN for 23.3% of Top 10 volume. Woaproer follows with 600 units (14.0%), ahead of BAURGHOP on 600 units (14.0%).
Volume is spread across 10 brands, with the top three holding 51.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.99 to $49.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BOMJJOR
1 ASIN in Top 10
23.3%
Units
1K
Revenue
$12K
Avg. price
$11.99
B0CFQLH5HG
$11.99·★4.4·228 revsRhinestone Pendant Necklace for Men Women Classic Shine Artificial Diamond Glove Metal Necklace
Units sold1K
Woaproer
1 ASIN in Top 10
14.0%
Units
600
Revenue
$30K
Avg. price
$49.99
B0D41WTT2X
$49.99·★4.5·345 revsKids 80s 90s Pop Star Costume, Dance Party Outfit, Halloween Costume
Units sold600
BAURGHOP
1 ASIN in Top 10
14.0%
Units
600
Revenue
$30.4K
Avg. price
$48.95
B0DF6YF9YK
$48.95·★4.4·325 revsKids Dance Star Costume for Boys 80s 90s Pop Stage Outfits for Halloween
Units sold600
Trending Michael Jackson Costume Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FMK4TQ93 booked 300 units at $7.99, with ▲ 200.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMK4TQ93
Voiiake Fake Microphone Headset Prop, Rockstar Singer Mic Headphones Costume Cosplay Accessories for Adults Men Women, Halloween Rock Star Music Concert Party Outfit Black
Price
$7.99
Rating
4.5
Reviews
52
Latest month sales
B0GYDTXDDK
70s 80s Disco Costume Set Sequin Fedora Hat Gloves Tie Suspenders Bow Ties Sunglasses Unisex Adult Halloween Cosplay
Price
$17.99
Rating
4.0
Reviews
16
Latest month sales
B0GYDQ2L12
MORTICIA 7 Pcs Unisex Halloween 70s 80s Disco Performance Costume Sparkly Sequin Dance Star Set with Gloves, Fedora, Sunglasses, Tie, and Sequin Strap, Perfect for Cosplay and Theme Parties
Unlock to view ASIN details and product titles
Price
$17.92
Rating
4.2
Reviews
17
Latest month sales
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