School Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
School Bag sales on Amazon US totaled 216,900 units in July 2026 (▲ 121.3% vs. the prior month), generating an estimated $8,136,958 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.8% of unit volume and 62.4% of revenue, while a typical listing is priced at $35.48. The keyword itself pulled 64,166 Amazon queries over the same period (▲ 10.1% MoM).
Zooming out to the 12-month window ending July 2026, the school bag Top 50 moved 1,363,000 units and $46,341,354 in cumulative sales — an average of 113,583 units and $3,861,779 per month. Monthly throughput topped out at 289,100 units in August 2025 and dipped to 42,200 in May 2026, leaving the latest reading 25.0% lower than August 2025.
School Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
216.9K
▲ 121.3% MoM
Monthly Revenue 2026/07
$8.1M
▲ 156.4% MoM
Top 10 Market Share 2026/07
55.8%
School Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold school bag listing on Amazon US in July 2026 is ASIN B0007QCQGI (Brand: JanSport), which sold 30,000 units at $39.39 apiece — equal to 13.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 121,000 units and $5,074,500 in July 2026 — 55.8% of unit volume and 62.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'School Bag' on Amazon
July 2026
Is 55.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0007QCQGI
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
30K
▲ 650.0%vs. prior month
$1.1M
latest month
12-month trend
B01A6BPAN4
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
20K
▲ 566.7%vs. prior month
$1M
latest month
12-month trend
B07K74LDCH
JanSport Laptop Backpack - Computer Bag with 2 Compartments, Ergonomic Shoulder Straps, 15” Laptop Sleeve, Haul Handle - Black
10K
▲ 233.3%vs. prior month
$507.6K
latest month
12-month trend
B0D2Q61QF4
ZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag
10K
▲ 100.0%vs. prior month
$162.9K
latest month
12-month trend
B06XZTZ7GB
MATEIN Travel Laptop Backpack, 15.6 Inch College School Computer Bag, Grey | Slim Sturdy Business Daypack, Anti Theft Bookbag, Water Resistant, Gift for Men & Women, Personal Item Bag, Mochilas
10K
▲ 25.0%vs. prior month
$192.2K
latest month
12-month trend
B07V4R4Z77
SHRRADOO Extra Large Travel Laptop Backpack for Men, Work College Backpacks | Fit 17 Inch Laptops, with Combination Lock, Carry On Flight Approved, Men Women Business Backpack,Bookbag School Backpack
10K
▲ 11.1%vs. prior month
$277.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best School Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JanSport is the best-performing school bag brand in July 2026, moving 78,000 units across 5 ASINs for 64.5% of Top 10 volume. ZORFIN follows with 10,000 units (8.3%), ahead of MATEIN on 10,000 units (8.3%).
With 6 brands splitting the Top 10 and 81.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $47.38, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JanSport
5 ASINs in Top 10
64.5%
Units
78K
Revenue
$3.5M
Avg. price
$47.38
B0007QCQGI
$39.39·★4.6·44.9K revsJanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Units sold30KB01A6BPAN4
$53.41·★4.7·15.2K revsJanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
Units sold20KB07K74LDCH
$54.09·★4.7·20.2K revsJanSport Laptop Backpack - Computer Bag with 2 Compartments, Ergonomic Shoulder Straps, 15” Laptop Sleeve, Haul Handle - Black
Units sold10KB0823VFB4C
$36.00·★4.7·8.6K revsJanSport 26L Cross Town Backpack – 12 inch Daypack, Black
Units sold10KB01A6BP10Q
$53.99·★4.7·2.3K revsJanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Navy | Ergonomic Straps, Waterbottle Pocket, Campus Weekender Travel Rucksack
Units sold8K
ZORFIN
1 ASIN in Top 10
8.3%
Units
10K
Revenue
$162.9K
Avg. price
$16.99
B0D2Q61QF4
$16.99·★4.6·4.1K revsZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag
Units sold10K
MATEIN
1 ASIN in Top 10
8.3%
Units
10K
Revenue
$192.2K
Avg. price
$21.99
B06XZTZ7GB
$21.99·★4.7·114.3K revsMATEIN Travel Laptop Backpack, 15.6 Inch College School Computer Bag, Grey | Slim Sturdy Business Daypack, Anti Theft Bookbag, Water Resistant, Gift for Men & Women, Personal Item Bag, Mochilas
Units sold10K
Trending School Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01A6BP10Q booked 8K units at $53.99, with ▲ 700.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01A6BP10Q
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Navy | Ergonomic Straps, Waterbottle Pocket, Campus Weekender Travel Rucksack
Price
$53.99
Rating
4.7
Reviews
2.3K
Latest month sales
B0DYL5M84X
Nike Unisex, Varsity Elite Backpack (32L), Black/Black/Metallic Silver, One Size
Price
$82.00
Rating
4.7
Reviews
3.9K
Latest month sales
B0CN9TGT14
The North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size
Unlock to view ASIN details and product titles
Price
$71.98
Rating
4.6
Reviews
2.4K
Latest month sales
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