Northface Backpack For School Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Northface Backpack For School sales on Amazon US totaled 120,150 units in July 2026 (▲ 303.9% vs. the prior month), generating an estimated $7,553,707 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.6% of unit volume and 76.5% of revenue, while a typical listing is priced at $77.04. The keyword itself pulled 189,314 Amazon queries over the same period (▲ 73.3% MoM).
Zooming out to the 12-month window ending July 2026, the northface backpack for school Top 50 moved 523,000 units and $32,668,479 in cumulative sales — an average of 43,583 units and $2,722,373 per month. Monthly throughput topped out at 180,600 units in August 2025 and dipped to 7,600 in May 2026, leaving the latest reading 33.5% lower than August 2025.
Northface Backpack For School Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
120.2K
▲ 303.9% MoM
Monthly Revenue 2026/07
$7.6M
▲ 271.8% MoM
Top 10 Market Share 2026/07
81.6%
Northface Backpack For School Market Share & Sales Concentration on Amazon US — July 2026
The most-sold northface backpack for school listing on Amazon US in July 2026 is ASIN B0007QCQGI (Brand: JanSport), which sold 30,000 units at $39.41 apiece — equal to 25.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 98,000 units and $5,776,140 in July 2026 — 81.6% of unit volume and 76.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Northface Backpack For School' on Amazon
July 2026
Is 81.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0007QCQGI
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
30K
▲ 650.0%vs. prior month
$1.1M
latest month
12-month trend
B01A6BPAN4
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
20K
▲ 566.7%vs. prior month
$1M
latest month
12-month trend
B07K74LDCH
JanSport Laptop Backpack - Computer Bag with 2 Compartments, Ergonomic Shoulder Straps, 15” Laptop Sleeve, Haul Handle - Black
10K
▲ 233.3%vs. prior month
$507.6K
latest month
12-month trend
B0CN9RF531
The North Face Women's Jester Everyday Backpack, Blk-NPF, OSFA | Commuter Travel Bag, Laptop Sleeve, Water-Repellent
7K
▲ 250.0%vs. prior month
$553.4K
latest month
12-month trend
B0CN9SD8JF
The North Face Borealis Commuter Laptop Backpack, Blk/Blk-NPF, OSFA | Water Repellent, Laptop Sleeve, Large Main Compartment
7K
▲ 250.0%vs. prior month
$719.3K
latest month
12-month trend
B0CN9TGT14
The North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size
6K
▲ 500.0%vs. prior month
$432.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Northface Backpack For School Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JanSport is the best-performing northface backpack for school brand in July 2026, moving 60,000 units across 3 ASINs for 61.2% of Top 10 volume. The North Face follows with 35,000 units (35.7%), ahead of Under Armour on 3,000 units (3.1%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $37.50 to $89.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JanSport
3 ASINs in Top 10
61.2%
Units
60K
Revenue
$2.6M
Avg. price
$48.89
B0007QCQGI
$39.41·★4.6·44.8K revsJanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Units sold30KB01A6BPAN4
$53.17·★4.7·15.2K revsJanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
Units sold20KB07K74LDCH
$54.09·★4.7·20.2K revsJanSport Laptop Backpack - Computer Bag with 2 Compartments, Ergonomic Shoulder Straps, 15” Laptop Sleeve, Haul Handle - Black
Units sold10K
The North Face
6 ASINs in Top 10
35.7%
Units
35K
Revenue
$3M
Avg. price
$89.99
B0CN9RF531
$90.00·★4.7·15.5K revsThe North Face Women's Jester Everyday Backpack, Blk-NPF, OSFA | Commuter Travel Bag, Laptop Sleeve, Water-Repellent
Units sold7KB0CN9SD8JF
$115.00·★4.7·15K revsThe North Face Borealis Commuter Laptop Backpack, Blk/Blk-NPF, OSFA | Water Repellent, Laptop Sleeve, Large Main Compartment
Units sold7KB0CN9TGT14
$71.48·★4.6·2.4K revsThe North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size
Units sold6KB0CDCMMTY4
$100.00·★4.7·1.5K revsThe North Face Women's Jester Luxe Everyday Laptop Backpack, TNF Black/Burnt Coral Metallic, One Size
Units sold6KB0CN9SC61B
$88.44·★4.7·15.5K revsThe North Face Women's Jester Everyday Backpack, Pnk Moss, One Size
Units sold5KB0D4NHX6ZX
$75.00·★4.7·15.5K revsThe North Face Women's Jester Everyday Backpack, Steel Bl, OSFA | Commuter Travel Bag, Laptop Sleeve, Water-Repellent
Units sold4K
Under Armour
1 ASIN in Top 10
3.1%
Units
3K
Revenue
$94.7K
Avg. price
$37.50
B0DH6C8XF6
$37.50·★4.6·828 revsUnder Armour Hustle Sport 6.0 Backpack
Units sold3K
Trending Northface Backpack For School Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D4NHX6ZX booked 4K units at $75.00, with ▲ 344.4% MoM change. On the growth side, B0CN9SWZJT leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0DFX9MMJ6 close behind at ▲ 900.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D4NHX6ZX
The North Face Women's Jester Everyday Backpack, Steel Bl, OSFA | Commuter Travel Bag, Laptop Sleeve, Water-Repellent
Price
$75.00
Rating
4.7
Reviews
15.5K
Latest month sales
B0CN9SWZJT
The North Face Women's Borealis Backpack, Blk/Wht-NPF, OSFA | Everyday Travel Bag, Laptop Sleeve, Reflective Details, Laptop Sleeve
Price
$95.24
Rating
4.5
Reviews
3.1K
Latest month sales
B0DFX9MMJ6
The North Face Women's Borealis Backpack, Tin Gy Dk Hth, OSFA | Everyday Travel Bag, Laptop Sleeve, Reflective Details, Laptop Sleeve
Unlock to view ASIN details and product titles
Price
$86.89
Rating
4.5
Reviews
3.1K
Latest month sales
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