Schleich Horse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Schleich Horse sales on Amazon US totaled 5,900 units in July 2026 (▲ 0.0% vs. the prior month), generating an estimated $175,222 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.8% of unit volume and 39.2% of revenue, while a typical listing is priced at $31.80. The keyword itself pulled 22,107 Amazon queries over the same period (▲ 15.7% MoM).
Zooming out to the 12-month window ending July 2026, the schleich horse Top 50 moved 109,100 units and $4,024,914 in cumulative sales — an average of 9,092 units and $335,409 per month. Monthly throughput topped out at 32,100 units in December 2025 and dipped to 2,450 in May 2026, leaving the latest reading 13.5% higher than August 2025.
Schleich Horse Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.9K
▲ 0.0% MoM
Monthly Revenue 2026/07
$175.2K
▲ 1.2% MoM
Top 10 Market Share 2026/07
45.8%
Schleich Horse Market Share & Sales Concentration on Amazon US — July 2026
The most-sold schleich horse listing on Amazon US in July 2026 is ASIN B0DV3SRSXK (Brand: Zippytots), which sold 500 units at $24.99 apiece — equal to 8.5% of every unit tracked in this report.
The Top 10 ASINs account for 2,700 units and $68,769 in July 2026 — 45.8% of unit volume and 39.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Schleich Horse' on Amazon
July 2026
Is 45.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DV3SRSXK
Zippytots 10PCS Horse Figurine Set Realistic Horse Figure Toys for Toddlers Educational Gift for Kids Perfect Party Favors Animal Figure Learning Toys
500
▲ 25.0%vs. prior month
$12.4K
latest month
12-month trend
B09QH9Q4WN
Schleich Farm World - 7Pc Cowgirl Barrel Racing Fun - Kids Ages 3+ | 42576 | Farm Animal Figurine, Realistic Animal Toys, Barn Toy for Kids 3+, Screen-Free Imaginative Pretend Play, Montessori
500
▲ 25.0%vs. prior month
$5.9K
latest month
12-month trend
B09QH7QJS7
Schleich Bayala - 7Pc Bayala Unicorn Starter Playset - Kids Ages 5+ | 72178 | Unicorn Figurine, Fantasy Toy for Girls 5+, Magical Collectible, Screen-Free Imaginative Pretend Play, Fairy Animal Figure
300
▲ 50.0%vs. prior month
$9.4K
latest month
12-month trend
B0FMXY6HTV
35 PCS Horse Toys Farm Set, Solid Realistic Animal Toy, Girls Gift | Solid Realistic Horse Pony Figurines, 35 PCS Stable Barn Playset, Farm Animals Birthday Party Gift for Kids Boys Ages 3+
200
▼ 50.0%vs. prior month
$4.8K
latest month
12-month trend
B09S3X4DR2
Schleich Horse Club - 4Pc Frisian Stallion Black Horse Playset | 42457 | Horse Figurine, Equestrian Toy for Girls 5+, Realistic Horse Toy, Screen-Free Imaginative Pretend Play, Party Gifts
200
▲ 100.0%vs. prior month
$2.7K
latest month
12-month trend
B09MWPNYHR
Schleich Farm World - Farm Animal Bundle 2022 Set - Kids Ages 3+ | 77423 | Horse Cow Bull Goat Duck and Pig Playset, Realistic Animal Toys, Barn Toy for Kids 3+, Screen-Free Play, Montessori Set
200
▲ 100.0%vs. prior month
$5.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Schleich Horse Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Schleich is the best-performing schleich horse brand in July 2026, moving 2,000 units across 8 ASINs for 74.1% of Top 10 volume. Zippytots follows with 500 units (18.5%), ahead of THINKBAY on 200 units (7.4%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.73 to $30.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Schleich
8 ASINs in Top 10
74.1%
Units
2K
Revenue
$51.6K
Avg. price
$30.50
B09QH9Q4WN
$20.48·★4.7·467 revsSchleich Farm World - 7Pc Cowgirl Barrel Racing Fun - Kids Ages 3+ | 42576 | Farm Animal Figurine, Realistic Animal Toys, Barn Toy for Kids 3+, Screen-Free Imaginative Pretend Play, Montessori
Units sold500B09QH7QJS7
$34.44·★4.8·504 revsSchleich Bayala - 7Pc Bayala Unicorn Starter Playset - Kids Ages 5+ | 72178 | Unicorn Figurine, Fantasy Toy for Girls 5+, Magical Collectible, Screen-Free Imaginative Pretend Play, Fairy Animal Figure
Units sold300B09S3X4DR2
$12.72·★4.8·815 revsSchleich Horse Club - 4Pc Frisian Stallion Black Horse Playset | 42457 | Horse Figurine, Equestrian Toy for Girls 5+, Realistic Horse Toy, Screen-Free Imaginative Pretend Play, Party Gifts
Units sold200B09MWPNYHR
$26.31·★4.8·2.5K revsSchleich Farm World - Farm Animal Bundle 2022 Set - Kids Ages 3+ | 77423 | Horse Cow Bull Goat Duck and Pig Playset, Realistic Animal Toys, Barn Toy for Kids 3+, Screen-Free Play, Montessori Set
Units sold200B09QTC7DTT
$21.49·★4.8·1K revsSchleich Farm World - 6Pc Western Riding Adventures - Kids Ages 3+ | 42578 | Farm Animal Figurine, Realistic Animal Toys, Barn Toy for Kids 3+, Screen-Free Imaginative Pretend Play, Montessori
Units sold200B0DK7BTB24
$9.99·★4.7·1.2K revsSchleich Horse Club - Paint Horse Mare Toy Figurine - Kids Ages 5+ | 14901 | Horse Figurine, Equestrian Toy for Girls 5+, Realistic Horse Toy, Screen-Free Imaginative Pretend Play, Party Gifts
Units sold200B0F19CYQ48
$99.99·★4.6·2.9K revsSchleich Horse Club - 119Pc Lakeside Truck And Trailer - Kids 5+ | 42705 | Horse Figurine, Equestrian Toy for Girls 5+, Realistic Horse Toy, Screen-Free Imaginative Pretend Play, Party Gifts
Units sold200B0F19S4DCK
$18.60·★4.6·416 revsSchleich Horse Club - 7Pc Lisa´s Tournament Training - Kids Ages 5+ | 42776 | Horse Figurine, Equestrian Toy for Girls 5+, Realistic Horse Toy, Screen-Free Imaginative Pretend Play, Party Gifts
Units sold200
Zippytots
1 ASIN in Top 10
18.5%
Units
500
Revenue
$12.4K
Avg. price
$24.99
B0DV3SRSXK
$24.99·★4.8·483 revsZippytots 10PCS Horse Figurine Set Realistic Horse Figure Toys for Toddlers Educational Gift for Kids Perfect Party Favors Animal Figure Learning Toys
Units sold500
THINKBAY
1 ASIN in Top 10
7.4%
Units
200
Revenue
$4.8K
Avg. price
$20.73
B0FMXY6HTV
$20.73·★4.6·227 revs35 PCS Horse Toys Farm Set, Solid Realistic Animal Toy, Girls Gift | Solid Realistic Horse Pony Figurines, 35 PCS Stable Barn Playset, Farm Animals Birthday Party Gift for Kids Boys Ages 3+
Units sold200
Trending Schleich Horse Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B09S3X4DR2 booked 200 units at $12.72, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09S3X4DR2
Schleich Horse Club - 4Pc Frisian Stallion Black Horse Playset | 42457 | Horse Figurine, Equestrian Toy for Girls 5+, Realistic Horse Toy, Screen-Free Imaginative Pretend Play, Party Gifts
Price
$12.72
Rating
4.8
Reviews
815
Latest month sales
B09MWPNYHR
Schleich Farm World - Farm Animal Bundle 2022 Set - Kids Ages 3+ | 77423 | Horse Cow Bull Goat Duck and Pig Playset, Realistic Animal Toys, Barn Toy for Kids 3+, Screen-Free Play, Montessori Set
Price
$26.31
Rating
4.8
Reviews
2.5K
Latest month sales
B0DK7BTB24
Schleich Horse Club - Paint Horse Mare Toy Figurine - Kids Ages 5+ | 14901 | Horse Figurine, Equestrian Toy for Girls 5+, Realistic Horse Toy, Screen-Free Imaginative Pretend Play, Party Gifts
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
1.2K
Latest month sales
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