Animal Figurines Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Animal Figurines sales on Amazon US totaled 92,300 units in July 2026 (▼ 1.3% vs. the prior month), generating an estimated $1,465,405 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.2% of unit volume and 56.8% of revenue, while a typical listing is priced at $14.88. The keyword itself pulled 17,709 Amazon queries over the same period (▲ 3.0% MoM).
Zooming out to the 12-month window ending July 2026, the animal figurines Top 50 moved 1,043,200 units and $17,113,906 in cumulative sales — an average of 86,933 units and $1,426,159 per month. Monthly throughput topped out at 142,900 units in November 2025 and dipped to 56,900 in May 2026, leaving the latest reading 60.5% higher than August 2025.
Animal Figurines Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
92.3K
▼ 1.3% MoM
Monthly Revenue 2026/07
$1.5M
▲ 0.5% MoM
Top 10 Market Share 2026/07
54.2%
Animal Figurines Market Share & Sales Concentration on Amazon US — July 2026
The most-sold animal figurines listing on Amazon US in July 2026 is ASIN B0CYT85XT6 (Brand: Play-Act), which sold 9,000 units at $19.99 apiece — equal to 9.8% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $832,850 in July 2026 — 54.2% of unit volume and 56.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Animal Figurines' on Amazon
July 2026
Is 54.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CYT85XT6
Play-Act Learning Toys for 1 2 3 Years Old, Counting, Matching & Sorting Montessori Learning Farm Train Including 9 Farm Animals, Birthday Gift for Baby Boys Girls
9K
▼ 10.0%vs. prior month
$206K
latest month
12-month trend
B098PMWSVS
Cupkin Animal Habitats Coloring & Sticker Activity Book | 500+ Stickers | Spiral-bound kids craft format with 12 scenes, 12 art pages, side-by-side viewing, and an easy-peel design for ages 2–8
8K
▼ 20.0%vs. prior month
$135.8K
latest month
12-month trend
B0B4Y639SN
Paw Patrol 10th Anniversary All Paws On Deck 10 Figure Gift Pack | 10 Collectible Action Figures, Chase, Marshall, Rocky, Rubble, Zuma, Skye & More, Kids Toys for Boys & Girls Ages 3+
6K
▲ 50.0%vs. prior month
$149.9K
latest month
12-month trend
B0FJG14PJR
FIVEIZERO 100PCS Luminous mini Resin Animals - 20 Styles Multiple Colors per Style Glow in The Dark Plastic Tiny Animals Figures for Dollhouse, Fairy Garden, Aquarium, Party Favors & DIY Craft Decor
6K
▲ 20.0%vs. prior month
$57.2K
latest month
12-month trend
B0B46BN89X
Learning Toys for 1,2,3 Year Old Toddlers, 20Pcs Farm Animals Toys Montessori Counting, Matching & Sorting Fine Motor Games, Christmas Birthday Easter Gift for Baby Boys Girls Age 12-18 Months
4K
▼ 20.0%vs. prior month
$67.4K
latest month
12-month trend
B0FQ2YKHK5
Safari Animal Figurines Set for Kids, 10 Piece Realistic Wild Zoo Animals Collection with Elephant, Lion, Tiger, Giraffe, Educational Toys for Toddlers Boys Girls
4K
▲ 100.0%vs. prior month
$51.8K
latest month
12-month trend
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Best Animal Figurines Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Play-Act is the best-performing animal figurines brand in July 2026, moving 9,000 units across 1 ASIN for 18.0% of Top 10 volume. CUPKIN follows with 8,000 units (16.0%), ahead of Beetots on 8,000 units (16.0%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Play-Act
1 ASIN in Top 10
18.0%
Units
9K
Revenue
$206K
Avg. price
$19.99
B0CYT85XT6
$19.99·★4.6·2.7K revsPlay-Act Learning Toys for 1 2 3 Years Old, Counting, Matching & Sorting Montessori Learning Farm Train Including 9 Farm Animals, Birthday Gift for Baby Boys Girls
Units sold9K
CUPKIN
1 ASIN in Top 10
16.0%
Units
8K
Revenue
$135.8K
Avg. price
$16.98
B098PMWSVS
$16.98·★4.8·6.7K revsCupkin Animal Habitats Coloring & Sticker Activity Book | 500+ Stickers | Spiral-bound kids craft format with 12 scenes, 12 art pages, side-by-side viewing, and an easy-peel design for ages 2–8
Units sold8K
Beetots
2 ASINs in Top 10
16.0%
Units
8K
Revenue
$103.4K
Avg. price
$12.99
B0FQ2YKHK5
$12.99·★4.6·529 revsSafari Animal Figurines Set for Kids, 10 Piece Realistic Wild Zoo Animals Collection with Elephant, Lion, Tiger, Giraffe, Educational Toys for Toddlers Boys Girls
Units sold4KB0FPRJ3VTN
$12.99·★4.6·529 revsOcean Sea Life Toy Figures Set for Kids, 12 PCS Realistic Marine Animals with Shark, Dolphin, Sea Turtle, Penguin, Seal, Clownfish, Crab, Ocean Animal Figure Toys for Boys Girls Toddlers
Units sold4K
Trending Animal Figurines Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FQ2YKHK5 booked 4K units at $12.99, with ▲ 100.0% MoM change. On the growth side, B0GSG7YF2X leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FQ2YKHK5
Safari Animal Figurines Set for Kids, 10 Piece Realistic Wild Zoo Animals Collection with Elephant, Lion, Tiger, Giraffe, Educational Toys for Toddlers Boys Girls
Price
$12.99
Rating
4.6
Reviews
529
Latest month sales
B0FXMLGCB7
Mini Glow In The Dark Animal Resin Models, Resin Animals Mystery Bags, Individually Wrapped Blind Bags Tiny Animal Figurines, Collectible Mini Animals For Fairy Garden, DIY Crafts (50, animals)
Price
$14.99
Rating
4.4
Reviews
269
Latest month sales
B0GSG7YF2X
10-Piece Realistic Farm Animal Figures, Educational Toys for Toddlers 3-5 Years Old, Sensory Play & Learning Toys for Preschool Kids, Boys & Girls
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.6
Reviews
530
Latest month sales
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