Sarna Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sarna sales on Amazon US totaled 229,000 units in July 2026 (▼ 17.4% vs. the prior month), generating an estimated $2,403,833 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.5% of unit volume and 74.7% of revenue, while a typical listing is priced at $15.94. The keyword itself pulled 8,750 Amazon queries over the same period (▼ 23.2% MoM).
Zooming out to the 12-month window ending July 2026, the sarna Top 50 moved 1,895,800 units and $23,485,678 in cumulative sales — an average of 157,983 units and $1,957,140 per month. Monthly throughput topped out at 277,350 units in June 2026 and dipped to 107,450 in February 2026, leaving the latest reading 25.9% higher than August 2025.
Sarna Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
229K
▼ 17.4% MoM
Monthly Revenue 2026/07
$2.4M
▼ 29.8% MoM
Top 10 Market Share 2026/07
79.5%
Sarna Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sarna listing on Amazon US in July 2026 is ASIN B00HQRCNWI (Brand: Benadryl), which sold 80,000 units at $6.48 apiece — equal to 34.9% of every unit tracked in this report and 2.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 182,000 units and $1,795,490 in July 2026 — 79.5% of unit volume and 74.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sarna' on Amazon
July 2026
Is 79.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00HQRCNWI
Benadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
80K
▼ 20.0%vs. prior month
$518.4K
latest month
12-month trend
B0779CBH6S
Amazon Basic Care Hydrocortisone 1% Anti-Itch Cream, White, 2 Ounce (Pack of 1)
30K
▲ 200.0%vs. prior month
$162.9K
latest month
12-month trend
B077RTL1HJ
Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hydration, For Face & Body, Gentle for Infants, Moisture Barrier Repair, Vegan Certified, 6.76 fl.oz.
10K
▼ 80.0%vs. prior month
$247.5K
latest month
12-month trend
B08G9K79FC
Lubriderm Advanced Therapy Hand & Body Lotion, Fragrance Free, 32 fl. oz | Moisturizing Lotion + Pro-Ceramide with Vitamins E & Pro-Vitamin B5, Intense Hydration for Extra Dry, Itchy & Sensitive Skin
10K
▲ 0.0%vs. prior month
$129.3K
latest month
12-month trend
B09QY4QC9F
quitch Bug Bite Itch Relief Patch, Mosquito Post Bite Patch for Kids | Bug Bite Patch, Travel Essentials for Kids, Mosquito Anti Itch Cream Alternative Summer Camp Essentials Itch Relief
10K
▲ 0.0%vs. prior month
$99.5K
latest month
12-month trend
B09X9GJ57N
Amlactin KP Bumps Be Gone Body Cream, 15% Lactic Acid, 3 oz | 15% lactic acid body cream helps smooth keratosis pilaris bumps, exfoliate rough skin and moisturize dry areas.
10K
▲ 0.0%vs. prior month
$154K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sarna Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Benadryl is the best-performing sarna brand in July 2026, moving 80,000 units across 1 ASIN for 44.0% of Top 10 volume. Amazon Basic Care follows with 30,000 units (16.5%), ahead of Amlactin on 19,000 units (10.4%).
With 9 brands splitting the Top 10 and 70.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.58 to $19.79, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Benadryl
1 ASIN in Top 10
44.0%
Units
80K
Revenue
$518.4K
Avg. price
$6.48
B00HQRCNWI
$6.48·★4.6·45.6K revsBenadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
Units sold80K
Amazon Basic Care
1 ASIN in Top 10
16.5%
Units
30K
Revenue
$162.9K
Avg. price
$5.58
B0779CBH6S
$5.58·★4.7·8K revsAmazon Basic Care Hydrocortisone 1% Anti-Itch Cream, White, 2 Ounce (Pack of 1)
Units sold30K
Amlactin
2 ASINs in Top 10
10.4%
Units
19K
Revenue
$410.1K
Avg. price
$19.79
B09X9GJ57N
$14.59·★4.3·5.4K revsAmlactin KP Bumps Be Gone Body Cream, 15% Lactic Acid, 3 oz | 15% lactic acid body cream helps smooth keratosis pilaris bumps, exfoliate rough skin and moisturize dry areas.
Units sold10KB07H3YJD3R
$24.99·★4.5·20.1K revsAmLactin Intensive Healing Body Lotion, 15% Lactic Acid, 14.1 oz | 15% body lotion with lactic acid and ceramide 3 exfoliates and deeply moisturizes extremely dry skin for smoother skin.
Units sold9K
Trending Sarna Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08BB5XH8J booked 8K units at $8.49, with ▲ 33.3% MoM change. On the growth side, B0779CBH6S leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B0DR3MQGWF close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08BB5XH8J
Eucerin Eczema Relief Cream and Body Wash, 13.5 FL OZ | Eczema Relief Body Wash with Colloidal Oatmeal, Calms Dry, Itchy, Eczema-Prone Skin, Soap, Fragrance and Steroid Free
Price
$8.49
Rating
4.6
Reviews
4.8K
Latest month sales
B0779CBH6S
Amazon Basic Care Hydrocortisone 1% Anti-Itch Cream, White, 2 Ounce (Pack of 1)
Price
$5.58
Rating
4.7
Reviews
8K
Latest month sales
B0DR3MQGWF
Ivarest Poison Ivy Relief Pads, Fast-Acting Medicated Treatment, 30 Count | Fast acting oil removal for calming poison ivy, oak and sumac itch relief, max strength mess free medicated wipes
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.6
Reviews
246
Latest month sales
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