Emergency Kit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Emergency Kit sales on Amazon US totaled 300,800 units in July 2026 (▼ 19.3% vs. the prior month), generating an estimated $7,178,002 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.9% of unit volume and 49.0% of revenue, while a typical listing is priced at $27.38. The keyword itself pulled 35,664 Amazon queries over the same period (▲ 24.1% MoM).
Zooming out to the 12-month window ending July 2026, the emergency kit Top 50 moved 3,174,250 units and $74,328,503 in cumulative sales — an average of 264,521 units and $6,194,042 per month. Monthly throughput topped out at 372,900 units in June 2026 and dipped to 152,800 in May 2026, leaving the latest reading 11.0% higher than August 2025.
Emergency Kit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
300.8K
▼ 19.3% MoM
Monthly Revenue 2026/07
$7.2M
▼ 19.9% MoM
Top 10 Market Share 2026/07
52.9%
Emergency Kit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold emergency kit listing on Amazon US in July 2026 is ASIN B0DB794BKQ (Brand: Vriexsd), which sold 40,000 units at $9.99 apiece — equal to 13.3% of every unit tracked in this report.
The Top 10 ASINs account for 159,000 units and $3,516,330 in July 2026 — 52.9% of unit volume and 49.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Emergency Kit' on Amazon
July 2026
Is 52.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DB794BKQ
Mini First Aid Kit - 150 Piece Small Waterproof Hard Shell Medical Kit | Compact First Aid Kit with Comprehensive Supplies for Home, Car, Travel, Camping, Truck, Hiking, Sports, Office, Outdoor(Red)
40K
▲ 0.0%vs. prior month
$399.6K
latest month
12-month trend
B087GMJXMC
Energizer AA and AAA Batteries, 48 Count, Combo Pack Contains 24 Max Double A and 24 Max Triple A Batteries
40K
▼ 42.9%vs. prior month
$1.2M
latest month
12-month trend
B09NWH8553
BAND-AID Brand All-Purpose Portable Compact First Aid Kit, 160 Piece | Emergency Wound Care Essentials with Adhesive Bandages, Gauze & Pain Relief for Home, Car, Dorm, Camping, Cruise & Travel
10K
▼ 50.0%vs. prior month
$183.6K
latest month
12-month trend
B006QF3TW4
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria and Parasites
10K
▼ 66.7%vs. prior month
$149.9K
latest month
12-month trend
B073JCMTW2
Amazon Basics Emergency Escape Tool, Window Breaker and Seatbelt Cutter, Car Safety Hammer with Protective Bracket, Bright Orange, 2 Pack, SW-835
10K
▲ 0.0%vs. prior month
$89.6K
latest month
12-month trend
B07L9MBLYP
LifeVac Yellow Travel Kit - Portable Suction Rescue Device, First Aid Kit for Kids and Adults, Portable Airway Suction Device for Children and Adults
10K
▲ 0.0%vs. prior month
$799.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Emergency Kit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vriexsd is the best-performing emergency kit brand in July 2026, moving 40,000 units across 1 ASIN for 25.2% of Top 10 volume. Energizer follows with 40,000 units (25.2%), ahead of Band-Aid on 10,000 units (6.3%).
Volume is spread across 10 brands, with the top three holding 56.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vriexsd
1 ASIN in Top 10
25.2%
Units
40K
Revenue
$399.6K
Avg. price
$9.99
B0DB794BKQ
$9.99·★4.8·6.2K revsMini First Aid Kit - 150 Piece Small Waterproof Hard Shell Medical Kit | Compact First Aid Kit with Comprehensive Supplies for Home, Car, Travel, Camping, Truck, Hiking, Sports, Office, Outdoor(Red)
Units sold40K
Energizer
1 ASIN in Top 10
25.2%
Units
40K
Revenue
$1.2M
Avg. price
$24.99
B087GMJXMC
$24.99·★4.8·214.3K revsEnergizer AA and AAA Batteries, 48 Count, Combo Pack Contains 24 Max Double A and 24 Max Triple A Batteries
Units sold40K
Band-Aid
1 ASIN in Top 10
6.3%
Units
10K
Revenue
$183.6K
Avg. price
$18.36
B09NWH8553
$18.36·★4.8·8.3K revsBAND-AID Brand All-Purpose Portable Compact First Aid Kit, 160 Piece | Emergency Wound Care Essentials with Adhesive Bandages, Gauze & Pain Relief for Home, Car, Dorm, Camping, Cruise & Travel
Units sold10K
Trending Emergency Kit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0B8Z3VD43 leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B0FM3F6749 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B8Z3VD43
First Aid Kit 277PCS Car Home Camping Essentials Red Emergency Kit YIDERBO | School Supplies,Dorm Room Essentials,Survival Kit,Travel Essentials,Outdoor Adventure,Office Hiking Portable,Refill Supplies
Price
$9.99
Rating
4.7
Reviews
3K
Latest month sales
B0FM3F6749
Small First Aid Kit - 165 Piece Dual-Color Emergency Medical Kit with Hard Shell & Fluorescent Exterior Coating, Emergency First Aid Kit for Home, Car, Travel, Hiking & Outdoor(Pink/White)
Price
$9.99
Rating
4.8
Reviews
235
Latest month sales
B0DJPBC9V8
ROSSEX 4 in 1 Emergency Lights for Home Power Failure, 3 Pcs Rechargeable LED Flashlight Plug in Wall, Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items
Unlock to view ASIN details and product titles
Price
$19.41
Rating
4.5
Reviews
1.1K
Latest month sales
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