Rubble & Crew Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rubble & Crew sales on Amazon US totaled 5,500 units in July 2026 (▼ 3.5% vs. the prior month), generating an estimated $69,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 92.7% of unit volume and 89.3% of revenue, while a typical listing is priced at $17.90. The keyword itself pulled 22,848 Amazon queries over the same period (▼ 3.1% MoM).
Zooming out to the 12-month window ending July 2026, the rubble & crew Top 50 moved 108,250 units and $1,419,456 in cumulative sales — an average of 9,021 units and $118,288 per month. Monthly throughput topped out at 22,550 units in December 2025 and dipped to 3,000 in May 2026, leaving the latest reading 21.4% lower than August 2025.
Rubble & Crew Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.5K
▼ 3.5% MoM
Monthly Revenue 2026/07
$69.9K
▼ 7.0% MoM
Top 10 Market Share 2026/07
92.7%
Rubble & Crew Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rubble & crew listing on Amazon US in July 2026 is ASIN B0DBLRWJZ3 (Brand: Paw Patrol), which sold 2,000 units at $11.99 apiece — equal to 36.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 5,100 units and $62,459 in July 2026 — 92.7% of unit volume and 89.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rubble & Crew' on Amazon
July 2026
Is 92.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DBLRWJZ3
Paw Patrol, Rubble’s Bulldozer Toy Truck with Collectible Action Figure | Action Rescue Vehicle, Rolling Wheels, Rubble Action Figure, Imaginative Pretend Play, Kids Toys for Boys & Girls Ages 3 & Up
2K
▲ 0.0%vs. prior month
$24K
latest month
12-month trend
B08FCR35MY
GUND PAW Patrol Rubble 6-Inch Plush Toy, Stuffed Animal for Ages 1+ | Soft Tactile Sensory Details Provide Emotional Comfort, Inspire Imaginative Screen-Free Roleplay and Problem-Solving
1K
▲ 25.0%vs. prior month
$11.1K
latest month
12-month trend
B0CSPR6487
Paw Patrol Rubble, Mayor Goodway & Chickaletta Collectible Figure Pack | 3 Collectible Action Figures, Rubble Figure, Mayor Goodway & Chickaletta Figures, Kids Toys for Boys & Girls Ages 3+
700
▲ 0.0%vs. prior month
$8.2K
latest month
12-month trend
B0BRT8C5MT
Rubble & Crew Mix’s Cement Mixer Construction Toy & Collectible Figure | Rotatable Mixing Drum, Tiltable Vehicle Cabin, Mix Action Figure, Pretend Play, Kids Toys for Boys & Girls Ages 3+
200
▲ 0.0%vs. prior month
$3.4K
latest month
12-month trend
B0BRT7G8RT
Rubble & Crew Rubble’s Bulldozer Construction Toy & Collectible Figure | Movable Front Scoop, Functional Excavator Toy, Rubble Action Figure, Pretend Play, Kids Toys for Boys & Girls Ages 3+
200
▲ 0.0%vs. prior month
$3.2K
latest month
12-month trend
B0BRT7S9K9
Rubble & Crew Wheeler’s Dump Truck Construction Toy & Collectible Figure | Movable Roller, Tilting Truck Bed, Wheeler Action Figure, Pretend Play Building, Kids Toys for Boys & Girls Ages 3+
200
▲ 0.0%vs. prior month
$3.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rubble & Crew Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Paw Patrol is the best-performing rubble & crew brand in July 2026, moving 2,700 units across 2 ASINs for 52.9% of Top 10 volume. Rubble & Crew follows with 1,400 units (27.5%), ahead of GUND on 1,000 units (19.6%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.41 to $16.10, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Paw Patrol
2 ASINs in Top 10
52.9%
Units
2.7K
Revenue
$32.1K
Avg. price
$11.41
B0DBLRWJZ3
$11.99·★4.8·2.6K revsPaw Patrol, Rubble’s Bulldozer Toy Truck with Collectible Action Figure | Action Rescue Vehicle, Rolling Wheels, Rubble Action Figure, Imaginative Pretend Play, Kids Toys for Boys & Girls Ages 3 & Up
Units sold2KB0CSPR6487
$10.83·★4.8·1.6K revsPaw Patrol Rubble, Mayor Goodway & Chickaletta Collectible Figure Pack | 3 Collectible Action Figures, Rubble Figure, Mayor Goodway & Chickaletta Figures, Kids Toys for Boys & Girls Ages 3+
Units sold700
Rubble & Crew
7 ASINs in Top 10
27.5%
Units
1.4K
Revenue
$19.3K
Avg. price
$16.10
B0BRT8C5MT
$16.99·★4.8·1.8K revsRubble & Crew Mix’s Cement Mixer Construction Toy & Collectible Figure | Rotatable Mixing Drum, Tiltable Vehicle Cabin, Mix Action Figure, Pretend Play, Kids Toys for Boys & Girls Ages 3+
Units sold200B0BRT7G8RT
$15.97·★4.8·1.8K revsRubble & Crew Rubble’s Bulldozer Construction Toy & Collectible Figure | Movable Front Scoop, Functional Excavator Toy, Rubble Action Figure, Pretend Play, Kids Toys for Boys & Girls Ages 3+
Units sold200B0BRT7S9K9
$15.37·★4.8·1.8K revsRubble & Crew Wheeler’s Dump Truck Construction Toy & Collectible Figure | Movable Roller, Tilting Truck Bed, Wheeler Action Figure, Pretend Play Building, Kids Toys for Boys & Girls Ages 3+
Units sold200B0BRT82VR3
$15.89·★4.8·1.8K revsRubble & Crew Charger’s Crane Grabber Construction Toy & Action Figure | Extendable Toy Crane Arm, Working Grab Claw, Charger Action Figure, Pretend Play, Kids Toys for Boys & Girls Ages 3+
Units sold200B0CSGPLW2X
$15.97·★4.8·537 revsRubble & Crew Motor’s Wrecking Ball Construction Toy & Action Figure | Swinging Crane Ball, Movable Construction Arm, Motor Action Figure, Roleplay Fun, Kids Toys for Boys & Girls Ages 3+
Units sold200B0DD56Y1DN
$12.50·★4.7·58 revsRubble & Crew Power Tool Pups, Rubble & Wheeler Toy Figures with 2 Construction Tools & 2 Building Accessories, Kids Toys for Boys & Girls Ages 3+
Units sold200B0FJMB4S9Q
$19.98·★4.8·22 revsRubble & Crew Motor’s Mega Hammer Construction Truck & Action Figure | 10-Inch Working Vehicle, 2 Detachable Tool Attachments, Motor Figure, Exciting Roleplay, Kids Toys for Boys & Girls Ages 3+
Units sold200
GUND
1 ASIN in Top 10
19.6%
Units
1K
Revenue
$11.1K
Avg. price
$12.00
B08FCR35MY
$12.00·★4.8·11.1K revsGUND PAW Patrol Rubble 6-Inch Plush Toy, Stuffed Animal for Ages 1+ | Soft Tactile Sensory Details Provide Emotional Comfort, Inspire Imaginative Screen-Free Roleplay and Problem-Solving
Units sold1K
Trending Rubble & Crew Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DD56Y1DN booked 200 units at $12.50, with ▲ 100.0% MoM change. On the growth side, B0DSCJ3V4V leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B08FCR35MY close behind at ▲ 25.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DD56Y1DN
Rubble & Crew Power Tool Pups, Rubble & Wheeler Toy Figures with 2 Construction Tools & 2 Building Accessories, Kids Toys for Boys & Girls Ages 3+
Price
$12.50
Rating
4.7
Reviews
58
Latest month sales
B0DSCJ3V4V
Rubble and Crew Rumbling Rubble Interactive 12-Inch Plush Toy for Ages 3+ | Soft Tactile Sensory Details Provide Emotional Comfort, Inspire Imaginative Screen-Free Roleplay and Problem-Solving
Price
$19.68
Rating
4.7
Reviews
108
Latest month sales
B08FCR35MY
GUND PAW Patrol Rubble 6-Inch Plush Toy, Stuffed Animal for Ages 1+ | Soft Tactile Sensory Details Provide Emotional Comfort, Inspire Imaginative Screen-Free Roleplay and Problem-Solving
Unlock to view ASIN details and product titles
Price
$12.00
Rating
4.8
Reviews
11.1K
Latest month sales
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