Rubber Floor Mats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rubber Floor Mats sales on Amazon US totaled 183,000 units in July 2026 (▼ 13.9% vs. the prior month), generating an estimated $3,928,941 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.7% of unit volume and 40.0% of revenue, while a typical listing is priced at $39.59. The keyword itself pulled 3,228 Amazon queries over the same period (▼ 63.1% MoM).
Zooming out to the 12-month window ending July 2026, the rubber floor mats Top 50 moved 2,221,950 units and $50,127,869 in cumulative sales — an average of 185,163 units and $4,177,322 per month. Monthly throughput topped out at 227,500 units in November 2025 and dipped to 98,400 in May 2026, leaving the latest reading 9.4% lower than August 2025.
Rubber Floor Mats Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
183K
▼ 13.9% MoM
Monthly Revenue 2026/07
$3.9M
▼ 17.6% MoM
Top 10 Market Share 2026/07
60.7%
Rubber Floor Mats Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rubber floor mats listing on Amazon US in July 2026 is ASIN B0CFGYFCYL (Brand: OLANLY), which sold 30,000 units at $9.38 apiece — equal to 16.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 111,000 units and $1,573,370 in July 2026 — 60.7% of unit volume and 40.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rubber Floor Mats' on Amazon
July 2026
Is 60.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CFGYFCYL
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
30K
▼ 25.0%vs. prior month
$282K
latest month
12-month trend
B07FPQZG6V
GORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
10K
▼ 50.0%vs. prior month
$109.8K
latest month
12-month trend
B0CFGWHLWG
OLANLY Black Bathroom Rug 30x20, Extra Soft Absorbent Chenille Bath Rugs | Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
10K
▲ 0.0%vs. prior month
$101.8K
latest month
12-month trend
B0CFJVMD5R
TEESHLY Bath Tub and Shower Mats, Non Slip 40 x 16 Inch Extra Large Bathtub Mat, Machine Washable Bathmat with Drain Holes, Suction Cups for Bathroom Floor, Gray
10K
▲ 0.0%vs. prior month
$109.6K
latest month
12-month trend
B0CGDLK8JY
Bath Mat,Ultra Thin Bathroom Rugs,Rubber Bath Mats for Bathroom,No Slip Bath Rugs,Quick Dry,Machine Washable,Low Pile,Absorbent,Shower Outside,Sink,Home Decor Accessories.Grey,1'5"x2'3"(17x27Inch)
10K
▲ 0.0%vs. prior month
$96K
latest month
12-month trend
B0GLQH4453
18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
10K
▲ 66.7%vs. prior month
$235.4K
latest month
12-month trend
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Best Rubber Floor Mats Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLANLY is the best-performing rubber floor mats brand in July 2026, moving 40,000 units across 2 ASINs for 36.0% of Top 10 volume. GORILLA GRIP follows with 10,000 units (9.0%), ahead of TEESHLY on 10,000 units (9.0%).
Volume is spread across 9 brands, with the top three holding 54.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.39 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLANLY
2 ASINs in Top 10
36.0%
Units
40K
Revenue
$383.8K
Avg. price
$9.69
B0CFGYFCYL
$9.38·★4.4·52.9K revsOLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Units sold30KB0CFGWHLWG
$9.99·★4.4·52.9K revsOLANLY Black Bathroom Rug 30x20, Extra Soft Absorbent Chenille Bath Rugs | Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
Units sold10K
GORILLA GRIP
1 ASIN in Top 10
9.0%
Units
10K
Revenue
$109.8K
Avg. price
$9.39
B07FPQZG6V
$9.39·★4.3·85.5K revsGORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
Units sold10K
TEESHLY
1 ASIN in Top 10
9.0%
Units
10K
Revenue
$109.6K
Avg. price
$9.99
B0CFJVMD5R
$9.99·★4.4·7.5K revsTEESHLY Bath Tub and Shower Mats, Non Slip 40 x 16 Inch Extra Large Bathtub Mat, Machine Washable Bathmat with Drain Holes, Suction Cups for Bathroom Floor, Gray
Units sold10K
Trending Rubber Floor Mats Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GLQH4453 booked 10K units at $22.99, with ▲ 66.7% MoM change. On the growth side, B0GV43B8R4 leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B0GVD88B6V close behind at ▲ 471.4% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GLQH4453
18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
Price
$22.99
Rating
4.1
Reviews
1K
Latest month sales
B0GV43B8R4
Front Door Mat, Heavy Duty Waterproof Doormat 29.5"x17", Grey | Indoor Outdoor Non-Slip Low Profile Dirt Trapper Absorbent Rubber Mat for Entryway, Stain Fade Resistant Easy Clean
Price
$7.99
Rating
4.7
Reviews
137
Latest month sales
B0GVD88B6V
Front Door Mat Outside Entrance, Heavy Duty Waterproof Doormat | 29.5"x17" Indoor/Outdoor Dirt Trapper with Non-Slip Rubber Backing, Low Profile Easy Clean, Stain & Fade Resistant Black
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.4
Reviews
251
Latest month sales
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