Floor Mats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Floor Mats sales on Amazon US totaled 149,600 units in July 2026 (▼ 4.4% vs. the prior month), generating an estimated $4,261,364 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.1% of unit volume and 39.1% of revenue, while a typical listing is priced at $41.86. The keyword itself pulled 36,809 Amazon queries over the same period (▼ 35.7% MoM).
Zooming out to the 12-month window ending July 2026, the floor mats Top 50 moved 1,692,400 units and $50,082,547 in cumulative sales — an average of 141,033 units and $4,173,546 per month. Monthly throughput topped out at 167,100 units in January 2026 and dipped to 78,900 in May 2026, leaving the latest reading 18.8% higher than August 2025.
Floor Mats Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
149.6K
▼ 4.4% MoM
Monthly Revenue 2026/07
$4.3M
▼ 8.2% MoM
Top 10 Market Share 2026/07
52.1%
Floor Mats Market Share & Sales Concentration on Amazon US — July 2026
The most-sold floor mats listing on Amazon US in July 2026 is ASIN B0CGDLK8JY (Brand: Bosap), which sold 10,000 units at $9.31 apiece — equal to 6.7% of every unit tracked in this report.
The Top 10 ASINs account for 78,000 units and $1,665,840 in July 2026 — 52.1% of unit volume and 39.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Floor Mats' on Amazon
July 2026
Is 52.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CGDLK8JY
Bath Mat,Ultra Thin Bathroom Rugs,Rubber Bath Mats for Bathroom,No Slip Bath Rugs,Quick Dry,Machine Washable,Low Pile,Absorbent,Shower Outside,Sink,Home Decor Accessories.Grey,1'5"x2'3"(17x27Inch)
10K
▲ 0.0%vs. prior month
$96K
latest month
12-month trend
B0GLQH4453
18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
10K
▲ 66.7%vs. prior month
$235.4K
latest month
12-month trend
B0C2Y3T5LN
StepRite Kitchen Mats for Floor, 2-Piece Anti-Fatigue Kitchen Rugs, Black | 17.3" x 30" + 17.3" x 47", cushioned comfort, water-resistant, easy to clean, non-slip bottom, kitchen floor, standing desk
9K
▲ 12.5%vs. prior month
$193.9K
latest month
12-month trend
B0CC1ZLDL2
Office Chair Mat for Carpets, Clear Computer Desk Chair Mat for Low Carpeted Floors, Thick and Sturdy Carpet Protector, Easy Glide and Flat Without Curling (30" x 48" Rectangle)
8K
▲ 14.3%vs. prior month
$234.5K
latest month
12-month trend
B09CYDRFWQ
Kitchen Mat Cushioned Anti Fatigue Rug Standing and Comfort Floor Mats | Water-Resistant, Non-Slip, Easy to Clean Comfort Floor Mat for Kitchen, Sink & Office, Multiple Colors & Sizes, 17.3"x28"
8K
▼ 11.1%vs. prior month
$113.1K
latest month
12-month trend
B0BWT84GZ7
OLANLY OLANLY Dog Door Mat for Muddy Paws 30x20, Super Absorbent Chenille Mud Mat | Grey, Absorbs Moisture and Dirt, Non-Slip Machine Washable Doormat, Quick-Drying Indoor Entryway Floor Carpet for Dogs
8K
▼ 20.0%vs. prior month
$75.8K
latest month
12-month trend
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Best Floor Mats Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bosap is the best-performing floor mats brand in July 2026, moving 10,000 units across 1 ASIN for 12.8% of Top 10 volume. Haulcove follows with 10,000 units (12.8%), ahead of StepRite on 9,000 units (11.5%).
Volume is spread across 10 brands, with the top three holding 37.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.31 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bosap
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$96K
Avg. price
$9.31
B0CGDLK8JY
$9.31·★4.4·5.9K revsBath Mat,Ultra Thin Bathroom Rugs,Rubber Bath Mats for Bathroom,No Slip Bath Rugs,Quick Dry,Machine Washable,Low Pile,Absorbent,Shower Outside,Sink,Home Decor Accessories.Grey,1'5"x2'3"(17x27Inch)
Units sold10K
Haulcove
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$235.4K
Avg. price
$22.99
B0GLQH4453
$22.99·★4.2·1K revs18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
Units sold10K
StepRite
1 ASIN in Top 10
11.5%
Units
9K
Revenue
$193.9K
Avg. price
$21.99
B0C2Y3T5LN
$21.99·★4.4·9.6K revsStepRite Kitchen Mats for Floor, 2-Piece Anti-Fatigue Kitchen Rugs, Black | 17.3" x 30" + 17.3" x 47", cushioned comfort, water-resistant, easy to clean, non-slip bottom, kitchen floor, standing desk
Units sold9K
Trending Floor Mats Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B072K1G53F booked 6K units at $18.99, with ▲ 20.0% MoM change. On the growth side, B0BHX8KW3X leads positive momentum with ▲ 233.3% MoM growth on 3K units, with B0F8B4GBD6 close behind at ▲ 166.7% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B072K1G53F
GORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
Price
$18.99
Rating
4.4
Reviews
39.5K
Latest month sales
B0BHX8KW3X
Nuby Reversible Baby Floor Mat | Stars and Sky
Price
$49.97
Rating
4.4
Reviews
1.3K
Latest month sales
B0F8B4GBD6
Rubbermaid Car Floor Mat, Heavy Duty All-Weather Car Mats Full Set with Dual-Tone Pink Aluminum Inserts – Universal Fit, Anti-Slip Backing, Trim-to-Fit for Most SUV, Sedan, Van
Unlock to view ASIN details and product titles
Price
$20.69
Rating
4.1
Reviews
339
Latest month sales
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