Room Freshener Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Room Freshener sales on Amazon US totaled 661,000 units in July 2026 (▼ 5.2% vs. the prior month), generating an estimated $8,869,870 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.8% of unit volume and 31.5% of revenue, while a typical listing is priced at $14.27. The keyword itself pulled 26,533 Amazon queries over the same period (▲ 15.8% MoM).
Zooming out to the 12-month window ending July 2026, the room freshener Top 50 moved 5,691,250 units and $83,246,398 in cumulative sales — an average of 474,271 units and $6,937,200 per month. Monthly throughput topped out at 697,000 units in June 2026 and dipped to 330,000 in May 2026, leaving the latest reading 45.9% higher than August 2025.
Room Freshener Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
661K
▼ 5.2% MoM
Monthly Revenue 2026/07
$8.9M
▼ 8.1% MoM
Top 10 Market Share 2026/07
40.8%
Room Freshener Market Share & Sales Concentration on Amazon US — July 2026
The most-sold room freshener listing on Amazon US in July 2026 is ASIN B0GNB7LFG1 (Brand: Febreze), which sold 40,000 units at $12.44 apiece — equal to 6.1% of every unit tracked in this report.
The Top 10 ASINs account for 270,000 units and $2,796,100 in July 2026 — 40.8% of unit volume and 31.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Room Freshener' on Amazon
July 2026
Is 40.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GNB7LFG1
Febreze Trash Can Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
40K
▼ 20.0%vs. prior month
$475.2K
latest month
12-month trend
B0FXHBJFFX
Febreze Air Mist, Air Freshener, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment, Soothe & Restore, Refresh & Energize, Romance & Desire Variety Pack, 8.1oz (Pack of 3)
40K
▲ 33.3%vs. prior month
$188.8K
latest month
12-month trend
B09S4T74JD
Febreze Bathroom Air Freshener Odor-Fighting for Small Spaces Scented Plug In Alternative Long-Lasting for Home and Bathroom and Kitchen Closet Air Fresheners, Linen & Sky Scent, 4 Count
30K
▼ 25.0%vs. prior month
$239.4K
latest month
12-month trend
B08492PZ8Y
Febreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
30K
▲ 50.0%vs. prior month
$263.4K
latest month
12-month trend
B0DY4S3HP2
VOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
30K
▲ 50.0%vs. prior month
$809.7K
latest month
12-month trend
B09B1QWDCY
Amazon Basics Gel Odor Eliminator, Activated Charcoal, Lavender Scent, 17 Oz, 1-Pack
20K
▼ 33.3%vs. prior month
$104.2K
latest month
12-month trend
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Best Room Freshener Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Febreze is the best-performing room freshener brand in July 2026, moving 160,000 units across 5 ASINs for 59.3% of Top 10 volume. VOOPNU follows with 30,000 units (11.1%), ahead of Amazon Basics on 20,000 units (7.4%).
With 6 brands splitting the Top 10 and 77.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.39 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Febreze
5 ASINs in Top 10
59.3%
Units
160K
Revenue
$1.2M
Avg. price
$7.87
B0GNB7LFG1
$12.44·★4.5·3K revsFebreze Trash Can Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
Units sold40KB0FXHBJFFX
$6.09·★4.8·2.1K revsFebreze Air Mist, Air Freshener, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment, Soothe & Restore, Refresh & Energize, Romance & Desire Variety Pack, 8.1oz (Pack of 3)
Units sold40KB09S4T74JD
$9.84·★4.4·57.7K revsFebreze Bathroom Air Freshener Odor-Fighting for Small Spaces Scented Plug In Alternative Long-Lasting for Home and Bathroom and Kitchen Closet Air Fresheners, Linen & Sky Scent, 4 Count
Units sold30KB08492PZ8Y
$8.09·★4.7·97.3K revsFebreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
Units sold30KB0FXHJ7LW5
$2.88·★4.7·3.7K revsFebreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Linen & Sky Scent, 8.1oz (Pack of 2)
Units sold20K
VOOPNU
1 ASIN in Top 10
11.1%
Units
30K
Revenue
$809.7K
Avg. price
$26.99
B0DY4S3HP2
$26.99·★4.4·4.7K revsVOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
Units sold30K
Amazon Basics
1 ASIN in Top 10
7.4%
Units
20K
Revenue
$104.2K
Avg. price
$5.39
B09B1QWDCY
$5.39·★4.1·9.5K revsAmazon Basics Gel Odor Eliminator, Activated Charcoal, Lavender Scent, 17 Oz, 1-Pack
Units sold20K
Trending Room Freshener Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00QIT9K94 booked 20K units at $1.98, with ▲ 100.0% MoM change. On the growth side, B0FXHG18FB leads positive momentum with ▲ 400.0% MoM growth on 20K units, with B0FPGT6QHJ close behind at ▲ 125.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00QIT9K94
Air Wick Plug In Scented Oil Warmer, White Gadget,1 count | Includes one white Air Wick plug-in scented oil warmer Gadget, Home Air Freshener Device , Room Fresheners for Home.
Price
$1.98
Rating
4.6
Reviews
14.7K
Latest month sales
B0FXHG18FB
Febreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Heavy Duty Crisp Clean Scent, 8.1oz (Pack of 3)
Price
$11.91
Rating
4.8
Reviews
1.1K
Latest month sales
B0FPGT6QHJ
MRS. MEYER'S CLEAN DAY Scented Oil, Rain Water, 1 Warmer and Refill | Freshens Home with Premium Scent, Plug-In, Diffuser & Air Freshener Kit, Recyclable Glass Refills, 67 fl oz Refill
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.2
Reviews
1.7K
Latest month sales
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