Rolls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rolls sales on Amazon US totaled 2,543,000 units in July 2026 (▲ 1.3% vs. the prior month), generating an estimated $41,215,340 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.3% of unit volume and 42.3% of revenue, while a typical listing is priced at $14.16. The keyword itself pulled 40,504 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the rolls Top 50 moved 25,984,800 units and $426,163,786 in cumulative sales — an average of 2,165,400 units and $35,513,649 per month. Monthly throughput topped out at 2,543,000 units in July 2026 and dipped to 1,693,000 in May 2026, leaving the latest reading 24.1% higher than August 2025.
Rolls Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2.5M
▲ 1.3% MoM
Monthly Revenue 2026/07
$41.2M
▲ 0.5% MoM
Top 10 Market Share 2026/07
39.3%
Rolls Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rolls listing on Amazon US in July 2026 is ASIN B079VP6DH5 (Brand: Bounty), which sold 100,000 units at $43.49 apiece — equal to 3.9% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $17,426,000 in July 2026 — 39.3% of unit volume and 42.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rolls' on Amazon
July 2026
Is 39.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B079VP6DH5
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
100K
▲ 0.0%vs. prior month
$4.5M
latest month
12-month trend
B07BGLT25K
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
100K
▲ 0.0%vs. prior month
$568K
latest month
12-month trend
B07MHJFRBJ
Bounty Quick Size Paper Towels, White, 8 Family Rolls
100K
▲ 0.0%vs. prior month
$2.4M
latest month
12-month trend
B095CN96JS
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B09NW92T8Q
Sparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
100K
▲ 0.0%vs. prior month
$749K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rolls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing rolls brand in July 2026, moving 300,000 units across 3 ASINs for 30.0% of Top 10 volume. Bounty follows with 200,000 units (20.0%), ahead of Scott on 200,000 units (20.0%).
With 6 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.26 to $33.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
3 ASINs in Top 10
30.0%
Units
300K
Revenue
$5.1M
Avg. price
$18.13
B095CN96JS
$25.21·★4.4·102.5K revsAmazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
Units sold100KB09BWFX1L6
$22.86·★4.1·73.6K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Units sold100KB0CGWF2BRF
$6.31·★4.4·102.5K revsAmazon Basics 2-Ply Soft Toilet Paper, 6 Rolls, 350 Sheets per Roll, Equivalent to 37 Regular Rolls, Septic Safe
Units sold100K
Bounty
2 ASINs in Top 10
20.0%
Units
200K
Revenue
$6.9M
Avg. price
$33.95
B079VP6DH5
$43.49·★4.8·235.7K revsBounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Units sold100KB07MHJFRBJ
$24.42·★4.8·235.7K revsBounty Quick Size Paper Towels, White, 8 Family Rolls
Units sold100K
Scott
2 ASINs in Top 10
20.0%
Units
200K
Revenue
$1.3M
Avg. price
$6.26
B07BGLT25K
$5.68·★4.5·148.1K revsScott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
Units sold100KB0DF8RSVJK
$6.84·★4.6·45.9K revsScott Paper Towels, Choose-A-Sheet, 6 Double Rolls, 108 Sheets Per Roll
Units sold100K
Trending Rolls Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D85H2RYK leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B0CZ5THL73 close behind at ▲ 100.0% MoM on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D85H2RYK
Charmin Toilet Paper Ultra Strong, 12 Mega Rolls = 48 Regular Rolls, 2-ply Bath Tissue
Price
$14.97
Rating
4.7
Reviews
1.6K
Latest month sales
B0CZ5THL73
Bounty Essentials Select-A-Size Paper Towels, 6 Double Rolls, White, 108 Sheets Per Roll
Price
$7.97
Rating
4.6
Reviews
22.4K
Latest month sales
B0000DH8HQ
Scotch 6122 Magic Tape & Refillable Dispenser, 3/4-Inch x 650-Inch, 1-Inch Core, Clear, 6/Pack
Unlock to view ASIN details and product titles
Price
$14.00
Rating
4.8
Reviews
42.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this rolls report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card