Pita Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pita sales on Amazon US totaled 247,600 units in July 2026 (▼ 3.0% vs. the prior month), generating an estimated $1,156,762 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.9% of unit volume and 56.7% of revenue, while a typical listing is priced at $5.23. The keyword itself pulled 47,691 Amazon queries over the same period (▲ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the pita Top 50 moved 2,900,000 units and $13,690,018 in cumulative sales — an average of 241,667 units and $1,140,835 per month. Monthly throughput topped out at 265,600 units in January 2026 and dipped to 150,400 in May 2026, leaving the latest reading 8.0% higher than August 2025.
Pita Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
247.6K
▼ 3.0% MoM
Monthly Revenue 2026/07
$1.2M
▼ 9.2% MoM
Top 10 Market Share 2026/07
54.9%
Pita Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pita listing on Amazon US in July 2026 is ASIN B0071JHNWG (Brand: Dave's Killer Bread), which sold 30,000 units at $4.79 apiece — equal to 12.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 136,000 units and $656,130 in July 2026 — 54.9% of unit volume and 56.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pita' on Amazon
July 2026
Is 54.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0071JHNWG
Dave's Killer Bread 21 Whole Grains & Seeds Thin-Sliced, Whole Grain Organic Bread, 20.5 oz Loaf
30K
▲ 0.0%vs. prior month
$159.6K
latest month
12-month trend
B000R4G594
Thomas’ Original English Muffins, 6 Count, 13 Oz Package of English Muffins | Kosher (OU Dairy)The Original Nooks & Crannies® English Muffins6 Muffins
20K
▲ 0.0%vs. prior month
$70.2K
latest month
12-month trend
B0065MZU6G
Mission Carb Balance Soft Taco Flour Tortillas, 8 Count, Low Carb, Keto, High Fiber, No Sugar
20K
▲ 0.0%vs. prior month
$81.8K
latest month
12-month trend
B0774RX9LY
Siete Almond Flour Tortillas, 7 Ounce (Pack of 1), 8 ct (Frozen)
10K
▼ 50.0%vs. prior month
$78.9K
latest month
12-month trend
B08KGT4BD5
Egglife, Original Egg White Wrap, 6 Ounce | Flourless, High Protein, Low-Carb Tortilla Alternative
10K
▲ 0.0%vs. prior month
$56K
latest month
12-month trend
B013TY4VYY
Stacy’s Pita Chips, Sea Salt, No Artificial Colors or Flavors, 7.33 Oz
10K
▲ 25.0%vs. prior month
$38.9K
latest month
12-month trend
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Best Pita Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dave's Killer Bread is the best-performing pita brand in July 2026, moving 30,000 units across 1 ASIN for 22.1% of Top 10 volume. THOMAS' follows with 20,000 units (14.7%), ahead of Mission Foods on 20,000 units (14.7%).
Volume is spread across 9 brands, with the top three holding 51.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.00 to $4.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dave's Killer Bread
1 ASIN in Top 10
22.1%
Units
30K
Revenue
$159.6K
Avg. price
$4.79
B0071JHNWG
$4.79·★4.7·15.6K revsDave's Killer Bread 21 Whole Grains & Seeds Thin-Sliced, Whole Grain Organic Bread, 20.5 oz Loaf
Units sold30K
THOMAS'
1 ASIN in Top 10
14.7%
Units
20K
Revenue
$70.2K
Avg. price
$3.00
B000R4G594
$3.00·★4.7·19.4K revsThomas’ Original English Muffins, 6 Count, 13 Oz Package of English Muffins | Kosher (OU Dairy)The Original Nooks & Crannies® English Muffins6 Muffins
Units sold20K
Mission Foods
1 ASIN in Top 10
14.7%
Units
20K
Revenue
$81.8K
Avg. price
$4.99
B0065MZU6G
$4.99·★4.8·9.5K revsMission Carb Balance Soft Taco Flour Tortillas, 8 Count, Low Carb, Keto, High Fiber, No Sugar
Units sold20K
Trending Pita Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07G5S1359 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B086542525 close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07G5S1359
Angel Bakeries Whole Wheat Pita 4 Count
Price
$4.19
Rating
4.2
Reviews
637
Latest month sales
B086542525
Stonefire, Indian Naan Bread, Original 8.8 oz
Price
$3.89
Rating
4.6
Reviews
943
Latest month sales
B000BRWMIK
Joseph's Flax, Oat Bran and Whole Wheat Flour Pita Bread 6 loaves (8 oz)
Unlock to view ASIN details and product titles
Price
$2.97
Rating
4.2
Reviews
521
Latest month sales
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