Roller Shades For Indoor Windows Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Roller Shades For Indoor Windows sales on Amazon US totaled 19,600 units in July 2026 (▼ 5.3% vs. the prior month), generating an estimated $528,503 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.0% of unit volume and 54.6% of revenue, while a typical listing is priced at $43.58. The keyword itself pulled 23,114 Amazon queries over the same period (▼ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the roller shades for indoor windows Top 50 moved 158,750 units and $4,129,441 in cumulative sales — an average of 13,229 units and $344,120 per month. Monthly throughput topped out at 20,700 units in June 2026 and dipped to 8,750 in May 2026, leaving the latest reading 41.0% higher than August 2025.
Roller Shades For Indoor Windows Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
19.6K
▼ 5.3% MoM
Monthly Revenue 2026/07
$528.5K
▼ 2.8% MoM
Top 10 Market Share 2026/07
73.0%
Roller Shades For Indoor Windows Market Share & Sales Concentration on Amazon US — July 2026
The most-sold roller shades for indoor windows listing on Amazon US in July 2026 is ASIN B09ST7NGT7 (Brand: LazBlinds), which sold 4,000 units at $13.19 apiece — equal to 20.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 14,300 units and $288,712 in July 2026 — 73.0% of unit volume and 54.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Roller Shades For Indoor Windows' on Amazon
July 2026
Is 73.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09ST7NGT7
LazBlinds 100% Blackout Roller Shades, 36"x72", Black | No tools No Drill Cordless Blinds for Windows, Thermal Insulated UV Protection Privacy Window Shades
4K
▼ 20.0%vs. prior month
$52.8K
latest month
12-month trend
B0B9SFY685
Petaholic 100% Blackout Curtains for Bedroom, Portable DIY Window Blinds, No Drill Window Shades & Blackout Blinds with Stickers & Tabs for Travel, Dorm Room, Media Room (118" x 57")
3K
▼ 25.0%vs. prior month
$67.5K
latest month
12-month trend
B000SDX54M
Redi Shade No Tools Original Light Filtering Pleated Paper Shade White, 36" W x 72" L, 6 Pack
2K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0BKQHYJYZ
Window Blinds Cordless No Drill Cut to Size Clip On Stick On Self Adhesive Temporary Blinds Pleated Paper Blinds for Windows Doors Shades for Home Nursery Bedroom Kitchen Bathroom | Non-Woven, Light Filtering, Easy Install, Self Adhesive, Pleated Blind for Indoor Windows Doors Kitchen Bathroom
2K
▲ 0.0%vs. prior month
$28K
latest month
12-month trend
B0B17QJGFF
Blackout Curtains 100% Blackout Blinds Window Cover Portable Shades 157x57” | No Drill, Cuttable Fabric, Temporary Blinds, Indoor Window Shades, Bedroom Nursery RV Travel, Sun Blocker, Room Darkening
800
▲ 0.0%vs. prior month
$22.1K
latest month
12-month trend
B0DGG6DG7S
No Drill No Tools Blackout Cellular Shades,White,Custom Size | No Tools Honeycomb Blinds for Indoor Windows.Easy to Install,Thermal Insulation Noise Reduction for Bedroom Home Office
700
▲ 75.0%vs. prior month
$25.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Roller Shades For Indoor Windows Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LazBlinds is the best-performing roller shades for indoor windows brand in July 2026, moving 4,000 units across 1 ASIN for 28.0% of Top 10 volume. Petaholic follows with 3,000 units (21.0%), ahead of Redi Shade on 2,500 units (17.5%).
With 9 brands splitting the Top 10 and 66.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.19 to $26.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LazBlinds
1 ASIN in Top 10
28.0%
Units
4K
Revenue
$52.8K
Avg. price
$13.19
B09ST7NGT7
$13.19·★3.9·5.2K revsLazBlinds 100% Blackout Roller Shades, 36"x72", Black | No tools No Drill Cordless Blinds for Windows, Thermal Insulated UV Protection Privacy Window Shades
Units sold4K
Petaholic
1 ASIN in Top 10
21.0%
Units
3K
Revenue
$67.5K
Avg. price
$21.98
B0B9SFY685
$21.98·★4.4·3.5K revsPetaholic 100% Blackout Curtains for Bedroom, Portable DIY Window Blinds, No Drill Window Shades & Blackout Blinds with Stickers & Tabs for Travel, Dorm Room, Media Room (118" x 57")
Units sold3K
Redi Shade
2 ASINs in Top 10
17.5%
Units
2.5K
Revenue
$64K
Avg. price
$26.48
B000SDX54M
$24.98·★4.0·21.5K revsRedi Shade No Tools Original Light Filtering Pleated Paper Shade White, 36" W x 72" L, 6 Pack
Units sold2KB0126ETQ8O
$27.98·★4.0·19.7K revsRedi Shade No Tools Easy Lift Cordless Light Filtering White Fabric Shade | 36" W x 64" L, (Fits windows 19" - 36" W), Pleated, Trim-at-Home, No Tools Installation
Units sold500
Trending Roller Shades For Indoor Windows Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0915BF3GJ booked 400 units at $26.97, with ▲ 33.3% MoM change. On the growth side, B0D8PLQ1FQ leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0DZJ1TKHP close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0915BF3GJ
Persilux Cordless Zebra Blinds for Windows Free-Stop Roller Windows Shades (24" W X 72" H, White) Dual Layer Light Control for Day and Night, Light Filtering Sheer Shades for Home, Easy to Install
Price
$26.97
Rating
4.6
Reviews
4.3K
Latest month sales
B0D8PLQ1FQ
LazBlinds No Drill Cordless Cellular Shades, 22" W x 36" H, White | Blackout Fabric Protects Privacy, With Thermal Insulation & Noise Reduction, Safe Cordless Design for Kids & Pets
Price
$35.92
Rating
4.6
Reviews
981
Latest month sales
B0DZJ1TKHP
LEVOLOR Basics Cordless Faux Wood Blinds for Indoor Windows, 34" x 64" | Light Filtering Horizontal Blinds with 2" Routeless Privacy Slats, Inside or Outside Mount, White Window Shades for Any Room
Unlock to view ASIN details and product titles
Price
$59.98
Rating
4.5
Reviews
266
Latest month sales
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