Roller Shades Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Roller Shades sales on Amazon US totaled 13,750 units in July 2026 (▼ 17.4% vs. the prior month), generating an estimated $462,689 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.7% of unit volume and 47.4% of revenue, while a typical listing is priced at $57.56. The keyword itself pulled 27,485 Amazon queries over the same period (▼ 3.1% MoM).
Zooming out to the 12-month window ending July 2026, the roller shades Top 50 moved 95,750 units and $3,373,347 in cumulative sales — an average of 7,979 units and $281,112 per month. Monthly throughput topped out at 16,650 units in June 2026 and dipped to 5,200 in December 2025, leaving the latest reading 82.1% higher than August 2025.
Roller Shades Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.8K
▼ 17.4% MoM
Monthly Revenue 2026/07
$462.7K
▼ 23.8% MoM
Top 10 Market Share 2026/07
72.7%
Roller Shades Market Share & Sales Concentration on Amazon US — July 2026
The most-sold roller shades listing on Amazon US in July 2026 is ASIN B09ST7NGT7 (Brand: LazBlinds), which sold 4,000 units at $13.19 apiece — equal to 29.1% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 10,000 units and $219,184 in July 2026 — 72.7% of unit volume and 47.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Roller Shades' on Amazon
July 2026
Is 72.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09ST7NGT7
LazBlinds 100% Blackout Roller Shades, 36"x72", Black | No tools No Drill Cordless Blinds for Windows, Thermal Insulated UV Protection Privacy Window Shades
4K
▼ 20.0%vs. prior month
$52.8K
latest month
12-month trend
B07Q72HJ65
Sfee Car Window Shade for Side Windows, 2 Pack Sun Shade Retractable for Car Blocks Heat and UV Rays Glare Protection Roller Sunshade Visor for Baby, Kids, Pets, Passengers
3K
▼ 25.0%vs. prior month
$47.7K
latest month
12-month trend
B0DGG6DG7S
No Drill No Tools Blackout Cellular Shades,White,Custom Size | No Tools Honeycomb Blinds for Indoor Windows.Easy to Install,Thermal Insulation Noise Reduction for Bedroom Home Office
700
▲ 75.0%vs. prior month
$25.1K
latest month
12-month trend
B0BF97L4F1
AOSKY Blackout Cordless Roller Shade for Indoor Windows, 23"W x 72"H, Black | Black Out Window Shade with Spring System, Thermal Insulated UV-blocking Fabric, Room Darkening Pull Down Blind for Home Door
500
▲ 25.0%vs. prior month
$12.8K
latest month
12-month trend
B0915BF3GJ
Persilux Cordless Zebra Blinds for Windows Free-Stop Roller Windows Shades (24" W X 72" H, White) Dual Layer Light Control for Day and Night, Light Filtering Sheer Shades for Home, Easy to Install
400
▲ 33.3%vs. prior month
$10.7K
latest month
12-month trend
B0DHNQ922X
ChrisDowa Blackout Roller Shades Pull Down, Cordless Window Blinds for Home | 22" W x 72" H, White, Thermal Insulated, UV Protection, Room Darkening, Black Out Door Blinds for Indoor Windows & Office
300
▲ 50.0%vs. prior month
$7.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Roller Shades Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LazBlinds is the best-performing roller shades brand in July 2026, moving 4,000 units across 1 ASIN for 40.0% of Top 10 volume. Sfee follows with 3,000 units (30.0%), ahead of Sulugood on 700 units (7.0%).
With 10 brands splitting the Top 10 and 77.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.19 to $35.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LazBlinds
1 ASIN in Top 10
40.0%
Units
4K
Revenue
$52.8K
Avg. price
$13.19
B09ST7NGT7
$13.19·★3.9·5.2K revsLazBlinds 100% Blackout Roller Shades, 36"x72", Black | No tools No Drill Cordless Blinds for Windows, Thermal Insulated UV Protection Privacy Window Shades
Units sold4K
Sfee
1 ASIN in Top 10
30.0%
Units
3K
Revenue
$47.7K
Avg. price
$15.89
B07Q72HJ65
$15.89·★4.0·2.8K revsSfee Car Window Shade for Side Windows, 2 Pack Sun Shade Retractable for Car Blocks Heat and UV Rays Glare Protection Roller Sunshade Visor for Baby, Kids, Pets, Passengers
Units sold3K
Sulugood
1 ASIN in Top 10
7.0%
Units
700
Revenue
$25.1K
Avg. price
$35.90
B0DGG6DG7S
$35.90·★4.6·454 revsNo Drill No Tools Blackout Cellular Shades,White,Custom Size | No Tools Honeycomb Blinds for Indoor Windows.Easy to Install,Thermal Insulation Noise Reduction for Bedroom Home Office
Units sold700
Trending Roller Shades Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DHNQ922X booked 300 units at $22.99, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHNQ922X
ChrisDowa Blackout Roller Shades Pull Down, Cordless Window Blinds for Home | 22" W x 72" H, White, Thermal Insulated, UV Protection, Room Darkening, Black Out Door Blinds for Indoor Windows & Office
Price
$22.99
Rating
4.2
Reviews
938
Latest month sales
B0CQV8ZMNN
SCHRLING No Drill Cordless Light Filtering Roller Shades, Transparent Temporary Window Shades for Filtering Glare, 39" W x 63" L with Suckers, for Living Room, Bedroom
Price
$19.90
Rating
4.0
Reviews
395
Latest month sales
B07CRRKX87
BlindsAvenue Cordless Cellular Shade, White, 46" W x 48" H | Light Filtering Pull Down Blinds for Indoor Window, Thermal Insulation, Noise Reduction Honeycomb Shades for Home Privacy
Unlock to view ASIN details and product titles
Price
$59.72
Rating
4.5
Reviews
4K
Latest month sales
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