Rit Color Remover Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Rit Color Remover sales on Amazon US totaled 224,000 units in July 2026 (▼ 9.0% vs. the prior month), generating an estimated $2,474,542 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.6% of unit volume and 69.3% of revenue, while a typical listing is priced at $11.90. The keyword itself pulled 20,805 Amazon queries over the same period (▼ 0.8% MoM).

Zooming out to the 12-month window ending July 2026, the rit color remover Top 50 moved 2,157,500 units and $23,858,086 in cumulative sales — an average of 179,792 units and $1,988,174 per month. Monthly throughput topped out at 246,200 units in June 2026 and dipped to 105,050 in May 2026, leaving the latest reading 38.3% higher than August 2025.

2.2MTotal units sold · Last 12 months
$23.9MTotal revenue · Last 12 months
20.8K▼ 0.8% MoM
Monthly search volume
$11.90Avg. price · July 2026

Rit Color Remover Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales161.9K
Revenue$1.9M

2025/09

Sales160.1K
Revenue$1.8M

2025/10

Sales196.4K
Revenue$2.2M

2025/11

Sales183.3K
Revenue$2.1M

2025/12

Sales158.2K
Revenue$1.8M

2026/01

Sales176.2K
Revenue$2M

2026/02

Sales167.9K
Revenue$1.8M

2026/03

Sales185.1K
Revenue$2M

2026/04

Sales193.3K
Revenue$2M

2026/05

Sales105K
Revenue$1.1M

2026/06

Sales246.2K
Revenue$2.7M
224K

2026/07

Sales224K
Revenue$2.5M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

224K

▼ 9.0% MoM

Monthly Revenue 2026/07

$2.5M

▼ 8.8% MoM

Top 10 Market Share 2026/07

74.6%

See the Top 10 ASINs driving 74.6% of sales

Rit Color Remover Market Share & Sales Concentration on Amazon US — July 2026

The most-sold rit color remover listing on Amazon US in July 2026 is ASIN B00IA9QTAI (Brand: OxiClean), which sold 60,000 units at $11.79 apiece — equal to 26.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 167,000 units and $1,715,220 in July 2026 — 74.6% of unit volume and 69.3% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Rit Color Remover' on Amazon

July 2026
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74.6% Volume Share 167K units sold
69.3% Revenue Share $1.7M estimated
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Top 5 Volume Share breakdown

B00IA9QTAI 26.8%
B01B0ADMP8 13.4%
B00I9JKBH6 8.9%
B0CGL1CNZK 4.5%
B007ZM1384 4.5%
Others 42.0%
#1
OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe

B00IA9QTAI

OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe

$11.79· 4.7·46.3K reviews
Monthly Sales

60K

▲ 0.0%

vs. prior month

Revenue

$664.8K

latest month

Monthly Trend

12-month trend

#2
Shout Color Catcher Dye-Trapping Laundry Sheets, 72 Count, (1-Pack) | Allows Mixed Whites & Colors in Load, Prevents Color Bleeding & Fading, Keeps Clothes Bright, Works in All Water Temperatures

B01B0ADMP8

Shout Color Catcher Dye-Trapping Laundry Sheets, 72 Count, (1-Pack) | Allows Mixed Whites & Colors in Load, Prevents Color Bleeding & Fading, Keeps Clothes Bright, Works in All Water Temperatures

$11.57· 4.8·40.9K reviews
Monthly Sales

30K

▼ 25.0%

vs. prior month

Revenue

$347.1K

latest month

Monthly Trend

12-month trend

#3
SHOUT Advanced Set-In Stain Scrubber Laundry Stain Remover, 8.7oz, (1-Pack) | Ultra Concentrated Dual Enzyme Gel with Built-in Brush for Tough, Deep Set-In Stains from Coffee, Wine, Food, Makeup &More

B00I9JKBH6

SHOUT Advanced Set-In Stain Scrubber Laundry Stain Remover, 8.7oz, (1-Pack) | Ultra Concentrated Dual Enzyme Gel with Built-in Brush for Tough, Deep Set-In Stains from Coffee, Wine, Food, Makeup &More

$3.84· 4.7·14.8K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$76.8K

latest month

Monthly Trend

12-month trend

#4
Tide Stain Remover for Clothes, Tide To Go Pen, Instant Stain & Spot Remover for Clothes, Travel & Pocket Size, 5 Count (Pack of 1) (Packaging May Vary)

B0CGL1CNZK

Tide Stain Remover for Clothes, Tide To Go Pen, Instant Stain & Spot Remover for Clothes, Travel & Pocket Size, 5 Count (Pack of 1) (Packaging May Vary)

$13.99· 4.7·3.7K reviews
Monthly Sales

10K

▼ 50.0%

vs. prior month

Revenue

$168.3K

latest month

Monthly Trend

12-month trend

#5
Clorox 2 Laundry Stain Remover and Color Booster Pack, 40 Count | Removes 50 Percent More Stains than Using Laundry Detergent Alone When Pretreated, Color Safe, For Standard and HE Machines

B007ZM1384

Clorox 2 Laundry Stain Remover and Color Booster Pack, 40 Count | Removes 50 Percent More Stains than Using Laundry Detergent Alone When Pretreated, Color Safe, For Standard and HE Machines

$11.98· 4.7·5.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$96.9K

latest month

Monthly Trend

12-month trend

#6
Rit Dye – Liquid Fabric Dye for Crafting, Clothing, and Décor – 8 oz. Bottle – Black (Gloves Included)

B0CV2HH8XC

Rit Dye – Liquid Fabric Dye for Crafting, Clothing, and Décor – 8 oz. Bottle – Black (Gloves Included)

$8.88· 4.3·3.3K reviews
Monthly Sales

10K

▲ 11.1%

vs. prior month

Revenue

$91.6K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Rit Color Remover Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

OxiClean is the best-performing rit color remover brand in July 2026, moving 60,000 units across 1 ASIN for 35.9% of Top 10 volume. SHOUT follows with 57,000 units (34.1%), ahead of Grandma's Secret on 14,000 units (8.4%).

With 7 brands splitting the Top 10 and 78.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.80 to $13.48, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

35.9%
34.1%
8.4%
21.6%
OxiClean
SHOUT
Grandma's Secret
Other brands
1

OxiClean

1 ASIN in Top 10

35.9%

Units

60K

Revenue

$664.8K

Avg. price

$11.79

  • OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe

    B00IA9QTAI

    $11.79·4.7·46.3K revs

    OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe

    Units sold60K
2

SHOUT

3 ASINs in Top 10

34.1%

Units

57K

Revenue

$458.8K

Avg. price

$6.80

  • Shout Color Catcher Dye-Trapping Laundry Sheets, 72 Count, (1-Pack) | Allows Mixed Whites & Colors in Load, Prevents Color Bleeding & Fading, Keeps Clothes Bright, Works in All Water Temperatures

    B01B0ADMP8

    $11.57·4.8·40.9K revs

    Shout Color Catcher Dye-Trapping Laundry Sheets, 72 Count, (1-Pack) | Allows Mixed Whites & Colors in Load, Prevents Color Bleeding & Fading, Keeps Clothes Bright, Works in All Water Temperatures

    Units sold30K
  • SHOUT Advanced Set-In Stain Scrubber Laundry Stain Remover, 8.7oz, (1-Pack) | Ultra Concentrated Dual Enzyme Gel with Built-in Brush for Tough, Deep Set-In Stains from Coffee, Wine, Food, Makeup &More

    B00I9JKBH6

    $3.84·4.7·14.8K revs

    SHOUT Advanced Set-In Stain Scrubber Laundry Stain Remover, 8.7oz, (1-Pack) | Ultra Concentrated Dual Enzyme Gel with Built-in Brush for Tough, Deep Set-In Stains from Coffee, Wine, Food, Makeup &More

    Units sold20K
  • Shout Color Catcher, Dye-Trapping Sheets, 24 Sheets | Allows Mixed Whites & Colors in Load, Prevents Color Bleeding & Fading, Keeps Clothes Bright, Works in All Water Temperatures

    B000V87HDY

    $4.98·4.8·6.3K revs

    Shout Color Catcher, Dye-Trapping Sheets, 24 Sheets | Allows Mixed Whites & Colors in Load, Prevents Color Bleeding & Fading, Keeps Clothes Bright, Works in All Water Temperatures

    Units sold7K
3

Grandma's Secret

2 ASINs in Top 10

8.4%

Units

14K

Revenue

$193.3K

Avg. price

$13.48

  • Grandma's Secret Spot Remover Laundry Spray - Chlorine, Bleach and Toxin-Free Fabric Stain Remover for Clothes - Removes Oil, Paint, Blood and Pet Stains - 16 Oz, 2 Pack

    B07G674GTM

    $18.98·4.5·38.7K revs

    Grandma's Secret Spot Remover Laundry Spray - Chlorine, Bleach and Toxin-Free Fabric Stain Remover for Clothes - Removes Oil, Paint, Blood and Pet Stains - 16 Oz, 2 Pack

    Units sold8K
  • Grandma's Secret Spot Remover Gel - On-the-Go Travel Size Fabric Stain Remover for Clothes - Chlorine, Bleach and Toxin-Free - Removes Oil, Paint, Blood and Pet Stains - 2 Ounce

    B0021JD2S0

    $7.99·4.5·38.7K revs

    Grandma's Secret Spot Remover Gel - On-the-Go Travel Size Fabric Stain Remover for Clothes - Chlorine, Bleach and Toxin-Free - Removes Oil, Paint, Blood and Pet Stains - 2 Ounce

    Units sold6K

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