Rit Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rit Dye sales on Amazon US totaled 52,800 units in July 2026 (▼ 11.7% vs. the prior month), generating an estimated $658,411 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.5% of unit volume and 70.0% of revenue, while a typical listing is priced at $10.49. The keyword itself pulled 56,036 Amazon queries over the same period (▲ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the rit dye Top 50 moved 433,950 units and $5,072,149 in cumulative sales — an average of 36,163 units and $422,679 per month. Monthly throughput topped out at 59,800 units in June 2026 and dipped to 25,450 in December 2025, leaving the latest reading 61.7% higher than August 2025.
Rit Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
52.8K
▼ 11.7% MoM
Monthly Revenue 2026/07
$658.4K
▼ 14.5% MoM
Top 10 Market Share 2026/07
62.5%
Rit Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rit dye listing on Amazon US in July 2026 is ASIN B0CV2HH8XC (Brand: Craft County), which sold 10,000 units at $8.79 apiece — equal to 18.9% of every unit tracked in this report.
The Top 10 ASINs account for 33,000 units and $461,180 in July 2026 — 62.5% of unit volume and 70.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rit Dye' on Amazon
July 2026
Is 62.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CV2HH8XC
Rit Dye – Liquid Fabric Dye for Crafting, Clothing, and Décor – 8 oz. Bottle – Black (Gloves Included)
10K
▲ 11.1%vs. prior month
$91.6K
latest month
12-month trend
B01FV60TAS
Tulip One-Step Tie Dye Kit, Large Group Activity, Gift, 14 Vibrant Colors, Permanent Fabric Dye, Easy Clean-up, 18 Prefilled Full-Size Bottles and Tools
10K
▼ 50.0%vs. prior month
$223.3K
latest month
12-month trend
B0CQNTXKP5
12 Colors Tie Dye Kit, Fabric Dye Set for Kids Adults Parties | Pre-Filled Bottles, Just Add Water, Non Toxic Permanent Dye Art , All-in-One Easy DIY Art - Create Fun
5K
▲ 25.0%vs. prior month
$68.6K
latest month
12-month trend
B0C9N4SVBL
Rit Dye – 8 Oz. Liquid Fabric Dye for Clothing, Décor, and Crafts – Fixative Dye (1 Pack)
2K
▲ 100.0%vs. prior month
$17.9K
latest month
12-month trend
B0CV252NW3
Rit Dye – Liquid Fabric Dye for Crafting, Clothing, and Décor – 8 oz. Bottle – Dark Brown (Gloves Included)
1K
▲ 0.0%vs. prior month
$9.3K
latest month
12-month trend
B0DWG2WZ1L
Rit All-Purpose Liquid Dye, Black, 3-Pack
1K
▲ 11.1%vs. prior month
$17.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rit Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Craft County is the best-performing rit dye brand in July 2026, moving 14,000 units across 4 ASINs for 42.4% of Top 10 volume. TULIP follows with 10,000 units (30.3%), ahead of WINSONS on 5,000 units (15.2%).
With 4 brands splitting the Top 10 and 87.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.05 to $25.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Craft County
4 ASINs in Top 10
42.4%
Units
14K
Revenue
$128.1K
Avg. price
$9.05
B0CV2HH8XC
$8.79·★4.3·3.3K revsRit Dye – Liquid Fabric Dye for Crafting, Clothing, and Décor – 8 oz. Bottle – Black (Gloves Included)
Units sold10KB0C9N4SVBL
$9.15·★4.5·262 revsRit Dye – 8 Oz. Liquid Fabric Dye for Clothing, Décor, and Crafts – Fixative Dye (1 Pack)
Units sold2KB0CV252NW3
$9.27·★4.3·3.3K revsRit Dye – Liquid Fabric Dye for Crafting, Clothing, and Décor – 8 oz. Bottle – Dark Brown (Gloves Included)
Units sold1KB0CV234BSN
$8.99·★4.3·3.3K revsRit Dye – Liquid Fabric Dye for Crafting, Clothing, and Décor – 8 oz. Bottle – Navy Blue (Gloves Included)
Units sold1K
TULIP
1 ASIN in Top 10
30.3%
Units
10K
Revenue
$223.3K
Avg. price
$25.99
B01FV60TAS
$25.99·★4.8·35K revsTulip One-Step Tie Dye Kit, Large Group Activity, Gift, 14 Vibrant Colors, Permanent Fabric Dye, Easy Clean-up, 18 Prefilled Full-Size Bottles and Tools
Units sold10K
WINSONS
1 ASIN in Top 10
15.2%
Units
5K
Revenue
$68.6K
Avg. price
$11.89
B0CQNTXKP5
$11.89·★4.7·1.3K revs12 Colors Tie Dye Kit, Fabric Dye Set for Kids Adults Parties | Pre-Filled Bottles, Just Add Water, Non Toxic Permanent Dye Art , All-in-One Easy DIY Art - Create Fun
Units sold5K
Trending Rit Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DWG2WZ1L booked 1K units at $18.97, with ▲ 11.1% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DWG2WZ1L
Rit All-Purpose Liquid Dye, Black, 3-Pack
Price
$18.97
Rating
4.6
Reviews
489
Latest month sales
B001761JPQ
Rit All-Purpose Liquid Dye, Denim Blue
Price
$3.67
Rating
4.4
Reviews
53.7K
Latest month sales
B0FQT5NLS6
Rit ColorStay Dye Fixative, 3-Pack
Unlock to view ASIN details and product titles
Price
$13.84
Rating
4.6
Reviews
100
Latest month sales
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