Rishi Tea Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rishi Tea sales on Amazon US totaled 74,000 units in July 2026 (▼ 9.6% vs. the prior month), generating an estimated $1,501,139 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.9% of unit volume and 67.1% of revenue, while a typical listing is priced at $19.60. The keyword itself pulled 19,157 Amazon queries over the same period (▲ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the rishi tea Top 50 moved 980,000 units and $18,307,169 in cumulative sales — an average of 81,667 units and $1,525,597 per month. Monthly throughput topped out at 111,950 units in December 2025 and dipped to 50,850 in May 2026, leaving the latest reading 29.6% higher than August 2025.
Rishi Tea Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
74K
▼ 9.6% MoM
Monthly Revenue 2026/07
$1.5M
▼ 7.1% MoM
Top 10 Market Share 2026/07
64.9%
Rishi Tea Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rishi tea listing on Amazon US in July 2026 is ASIN B01L2GW7SI (Brand: Naoki Matcha), which sold 20,000 units at $24.99 apiece — equal to 27.0% of every unit tracked in this report and 2.9× the volume of the No. 2 listing.
The Top 10 ASINs account for 48,000 units and $1,006,850 in July 2026 — 64.9% of unit volume and 67.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rishi Tea' on Amazon
July 2026
Is 64.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01L2GW7SI
Naoki Matcha Superior Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Uji, Kyoto, Japan
20K
▲ 0.0%vs. prior month
$499.8K
latest month
12-month trend
B07GNRLX46
Naoki Matcha Organic First Spring Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Kagoshima, Japan
7K
▲ 0.0%vs. prior month
$181.9K
latest month
12-month trend
B0CJ4J43T6
FreshDrinkUS, 140 Bags Hibiscus Flowers Tea, 100% Natural and Pure. Loose Flower Hibiscus Herbal Tea. Hibiscus Flower Tea. No Sugar, No Caffeine, No Gluten, Vegan.
5K
▼ 16.7%vs. prior month
$70.1K
latest month
12-month trend
B003Q4TPAI
Oregon Chai Original Chai Concentrate, 32 Fluid Ounce (Pack of 6)
5K
▲ 0.0%vs. prior month
$129.9K
latest month
12-month trend
B0B2JR9DHQ
TAZO Organic Chai Black Tea Bags, 96 Total Tea Bags (16ct - Pack of 6) | Organic Chai Black Tea Bags, 16 Count (6-Pack) 96 Total Tea Bags for hot or iced tea brewing.
3K
▼ 25.0%vs. prior month
$67.6K
latest month
12-month trend
B000MN4Z38
Taylors of Harrogate Yorkshire Gold Black Tea, 40 CT
2K
▲ 0.0%vs. prior month
$11.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rishi Tea Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Naoki Matcha is the best-performing rishi tea brand in July 2026, moving 27,000 units across 2 ASINs for 56.3% of Top 10 volume. FRESHDRINKUS follows with 5,000 units (10.4%), ahead of Oregon Chai on 5,000 units (10.4%).
With 9 brands splitting the Top 10 and 77.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $25.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Naoki Matcha
2 ASINs in Top 10
56.3%
Units
27K
Revenue
$681.7K
Avg. price
$25.49
B01L2GW7SI
$24.99·★4.5·7.1K revsNaoki Matcha Superior Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Uji, Kyoto, Japan
Units sold20KB07GNRLX46
$25.99·★4.5·3.3K revsNaoki Matcha Organic First Spring Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Kagoshima, Japan
Units sold7K
FRESHDRINKUS
1 ASIN in Top 10
10.4%
Units
5K
Revenue
$70.1K
Avg. price
$14.99
B0CJ4J43T6
$14.99·★4.7·3.8K revsFreshDrinkUS, 140 Bags Hibiscus Flowers Tea, 100% Natural and Pure. Loose Flower Hibiscus Herbal Tea. Hibiscus Flower Tea. No Sugar, No Caffeine, No Gluten, Vegan.
Units sold5K
Oregon Chai
1 ASIN in Top 10
10.4%
Units
5K
Revenue
$129.9K
Avg. price
$25.98
B003Q4TPAI
$25.98·★4.6·8.3K revsOregon Chai Original Chai Concentrate, 32 Fluid Ounce (Pack of 6)
Units sold5K
Trending Rishi Tea Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00J5P0I0I booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B00JCZW7P0 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0083PT4LA close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00J5P0I0I
Rishi Tea English Breakfast Organic Black Tea Bags, Caffeinated, 15ct | Energizing and Strong Pure Black Tea, Enjoy Hot or Iced, Sustainable, 15 Servings
Price
$9.99
Rating
4.6
Reviews
1.1K
Latest month sales
B00JCZW7P0
Rishi Tea Chamomile Medley Organic Herbal Tea Bags, Caffeine Free, 15ct | Calming Chamomile Tea Blend with Lemon Verbena and Mint, Sustainable, 15 Servings
Price
$9.99
Rating
4.7
Reviews
523
Latest month sales
B0083PT4LA
Rishi Tea Chamomile Medley Organic Herbal Tea Bags, Caffeine Free, 50ct | Calming Chamomile Tea Blend with Lemon Verbena and Mint, Sustainable, 50 Servings
Unlock to view ASIN details and product titles
Price
$36.00
Rating
4.7
Reviews
523
Latest month sales
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