Rigatoni Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rigatoni sales on Amazon US totaled 248,400 units in July 2026 (▼ 0.2% vs. the prior month), generating an estimated $1,086,661 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.5% of unit volume and 51.5% of revenue, while a typical listing is priced at $5.11. The keyword itself pulled 32,059 Amazon queries over the same period (▲ 19.4% MoM).
Zooming out to the 12-month window ending July 2026, the rigatoni Top 50 moved 2,728,700 units and $9,710,488 in cumulative sales — an average of 227,392 units and $809,207 per month. Monthly throughput topped out at 307,200 units in January 2026 and dipped to 146,200 in May 2026, leaving the latest reading 32.1% higher than August 2025.
Rigatoni Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
248.4K
▼ 0.2% MoM
Monthly Revenue 2026/07
$1.1M
▲ 7.8% MoM
Top 10 Market Share 2026/07
53.5%
Rigatoni Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rigatoni listing on Amazon US in July 2026 is ASIN B0FFTMB7WD (Brand: MOMOFUKU), which sold 30,000 units at $8.99 apiece — equal to 12.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 133,000 units and $559,340 in July 2026 — 53.5% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rigatoni' on Amazon
July 2026
Is 53.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FFTMB7WD
MOMOFUKU Soy & Scallion Ramen Noodles by David Chang, 4 Pack of Restaurant Quality Instant Noodles Now with More Sauce & 10g of Protein
30K
▲ 0.0%vs. prior month
$281.4K
latest month
12-month trend
B000RLPJHQ
Barilla Rotini Pasta, Non-GMO Kosher Pasta, 16oz.
20K
▲ 0.0%vs. prior month
$36.8K
latest month
12-month trend
B074H5ZHFH
365 by Whole Foods Market, Organic Penne Rigate, 16 Ounce
20K
▲ 0.0%vs. prior month
$39.4K
latest month
12-month trend
B000RUP0JE
Barilla Penne Pasta, Non-GMO Kosher Pasta, 16oz.
10K
▼ 50.0%vs. prior month
$18.4K
latest month
12-month trend
B074H5BV1K
365 by Whole Foods Market Organic Fusilli Pasta, 16 Ounce
10K
▲ 0.0%vs. prior month
$22.7K
latest month
12-month trend
B074H67KS8
365 by Whole Foods Market Organic Shells, 16 Ounce
10K
▲ 0.0%vs. prior month
$19.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rigatoni Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing rigatoni brand in July 2026, moving 40,000 units across 3 ASINs for 30.1% of Top 10 volume. MOMOFUKU follows with 30,000 units (22.6%), ahead of Barilla on 30,000 units (22.6%).
With 6 brands splitting the Top 10 and 75.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.84 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
3 ASINs in Top 10
30.1%
Units
40K
Revenue
$81.8K
Avg. price
$1.99
B074H5ZHFH
$1.99·★4.8·8.9K revs365 by Whole Foods Market, Organic Penne Rigate, 16 Ounce
Units sold20KB074H5BV1K
$1.99·★4.8·6.5K revs365 by Whole Foods Market Organic Fusilli Pasta, 16 Ounce
Units sold10KB074H67KS8
$1.99·★4.8·5.2K revs365 by Whole Foods Market Organic Shells, 16 Ounce
Units sold10K
MOMOFUKU
1 ASIN in Top 10
22.6%
Units
30K
Revenue
$281.4K
Avg. price
$8.99
B0FFTMB7WD
$8.99·★4.4·1.2K revsMOMOFUKU Soy & Scallion Ramen Noodles by David Chang, 4 Pack of Restaurant Quality Instant Noodles Now with More Sauce & 10g of Protein
Units sold30K
Barilla
2 ASINs in Top 10
22.6%
Units
30K
Revenue
$55.2K
Avg. price
$1.84
B000RLPJHQ
$1.84·★4.8·8.6K revsBarilla Rotini Pasta, Non-GMO Kosher Pasta, 16oz.
Units sold20KB000RUP0JE
$1.84·★4.8·10.3K revsBarilla Penne Pasta, Non-GMO Kosher Pasta, 16oz.
Units sold10K
Trending Rigatoni Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0014CTCAW booked 8K units at $2.87, with ▲ 33.3% MoM change. On the growth side, B00FR6XRA2 leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0793LPXRN close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0014CTCAW
De Cecco Penne Rigate No. 41 Pasta, 16 Oz | Authentic, Slow Dried, Made with Durum Wheat, Versatile Pasta for Sauces & Recipes, Made in Italy
Price
$2.87
Rating
4.8
Reviews
3K
Latest month sales
B00FR6XRA2
Barilla Pipette Pasta, Non-GMO Kosher Pasta, 16oz.
Price
$1.98
Rating
4.8
Reviews
729
Latest month sales
B0793LPXRN
La Molisana Anellini Siciliani N°60 A Pasta, 16 oz, Premium Italian Durum Wheat Semolina, High Protein 14%, Bronze Die Cut for Sauce Grip, Authentic Al Dente Texture, Ideal for Baked Pasta & Soups, Made in Italy
Unlock to view ASIN details and product titles
Price
$7.29
Rating
4.7
Reviews
1.3K
Latest month sales
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