Retinoid Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Retinoid sales on Amazon US totaled 732,000 units in July 2026 (▼ 23.7% vs. the prior month), generating an estimated $15,566,280 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.9% of unit volume and 66.5% of revenue, while a typical listing is priced at $22.04. The keyword itself pulled 20,498 Amazon queries over the same period (▲ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the retinoid Top 50 moved 7,436,500 units and $158,094,699 in cumulative sales — an average of 619,708 units and $13,174,558 per month. Monthly throughput topped out at 959,000 units in June 2026 and dipped to 368,200 in May 2026, leaving the latest reading 65.9% higher than August 2025.
Retinoid Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
732K
▼ 23.7% MoM
Monthly Revenue 2026/07
$15.6M
▼ 24.3% MoM
Top 10 Market Share 2026/07
66.9%
Retinoid Market Share & Sales Concentration on Amazon US — July 2026
The most-sold retinoid listing on Amazon US in July 2026 is ASIN B0DG4WXBCF (Brand: MEDITHERAPY), which sold 100,000 units at $17.49 apiece — equal to 13.7% of every unit tracked in this report.
The Top 10 ASINs account for 490,000 units and $10,352,500 in July 2026 — 66.9% of unit volume and 66.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Retinoid' on Amazon
July 2026
Is 66.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DBF65JYY
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B00949CTQQ
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
40K
▼ 60.0%vs. prior month
$1.5M
latest month
12-month trend
B07ZTN5N1V
Differin Acne Retinoid Treatment Gel, 0.1% Adapalene, 45g Pump | 90-Day Supply Pump, Over-The-Counter Retinoid, Clears Breakouts, Gentle For Sensitive Skin, Dermatologist Recommended
40K
▲ 0.0%vs. prior month
$943.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Retinoid Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MEDITHERAPY is the best-performing retinoid brand in July 2026, moving 100,000 units across 1 ASIN for 20.4% of Top 10 volume. celimax follows with 100,000 units (20.4%), ahead of medicube on 70,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 55.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.12 to $17.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MEDITHERAPY
1 ASIN in Top 10
20.4%
Units
100K
Revenue
$2M
Avg. price
$17.49
B0DG4WXBCF
$17.49·★4.3·10.8K revsMEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
Units sold100K
celimax
1 ASIN in Top 10
20.4%
Units
100K
Revenue
$1.8M
Avg. price
$16.00
B0DK4Y2YP3
$16.00·★4.4·23.7K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
medicube
1 ASIN in Top 10
14.3%
Units
70K
Revenue
$1.3M
Avg. price
$15.12
B0DBF65JYY
$15.12·★4.6·21.1K revsmedicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
Units sold70K
Trending Retinoid Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0779YGB2G booked 20K units at $11.90, with ▲ 0.0% MoM change. On the growth side, B07V6N5LYK leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B0GZ19T1SM close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0779YGB2G
The Ordinary Retinol 1% in Squalane, High-Strength Retinol Serum for Anti-Aging and Skin Smoothing
Price
$11.90
Rating
4.6
Reviews
19.6K
Latest month sales
B07V6N5LYK
Acne Free Adapalene Gel 0.1%, Once-Daily Topical Retinoid Acne Treatment, Dermatologist Developed, Unclogs Pores and Clears Acne, Prevents and Improve Whiteheads and Blackheads, 0.5 Ounce
Price
$8.59
Rating
4.5
Reviews
9K
Latest month sales
B0GZ19T1SM
celimax The Vita A Retinal Shot Tightening Booster (Global Set, 1.61 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Unlock to view ASIN details and product titles
Price
$39.00
Rating
4.4
Reviews
23.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this retinoid report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card