Cetaphil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cetaphil sales on Amazon US totaled 544,000 units in July 2026 (▼ 23.4% vs. the prior month), generating an estimated $6,867,340 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.5% of unit volume and 53.6% of revenue, while a typical listing is priced at $13.12. The keyword itself pulled 98,700 Amazon queries over the same period (▲ 1.0% MoM).
Zooming out to the 12-month window ending July 2026, the cetaphil Top 50 moved 6,308,900 units and $81,874,496 in cumulative sales — an average of 525,742 units and $6,822,875 per month. Monthly throughput topped out at 710,000 units in June 2026 and dipped to 303,800 in May 2026, leaving the latest reading 19.8% higher than August 2025.
Cetaphil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
544K
▼ 23.4% MoM
Monthly Revenue 2026/07
$6.9M
▼ 22.9% MoM
Top 10 Market Share 2026/07
51.5%
Cetaphil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cetaphil listing on Amazon US in July 2026 is ASIN B000NWGCZ2 (Brand: Vanicream), which sold 50,000 units at $13.56 apiece — equal to 9.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $3,680,500 in July 2026 — 51.5% of unit volume and 53.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cetaphil' on Amazon
July 2026
Is 51.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000NWGCZ2
Vanicream Moisturizing Cream with Pump Dispenser, 16 Oz, Formulated without Common Irritants for Sensitive Skin, Body & Face Moisturizer, Restores Moisture & Soothes Irritated, Itchy Areas
50K
▼ 16.7%vs. prior month
$678K
latest month
12-month trend
B000YJ2SLG
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
30K
▲ 0.0%vs. prior month
$438.3K
latest month
12-month trend
B01M4NFD2N
Cetaphil Gentle Makeup Remover Face Wipes, Fragrance Free, 25 Count | Sensitive skin safe, alcohol-free, fragrance-free, daily facial cleansing, removes makeup, dermatologist recommended
30K
▲ 0.0%vs. prior month
$205.5K
latest month
12-month trend
B099N2SLT9
Cetaphil Moisturizing Face & Body Lotion, Sensitive Skin, 20oz | Fragrance-Free, Hypoallergenic, Non-Comedogenic, Hydrates Dry Sensitive Skin, Dermatologist Recommended, Large 20 Oz
30K
▼ 25.0%vs. prior month
$456.9K
latest month
12-month trend
B099N3NM61
Cetaphil Gentle Cleanser, Hydrating Face Wash, Sensitive Skin, 20oz | Soap-Free, Non-Foaming, Moisturizes While Cleansing, Sensitive And Dry To Normal Skin, Dermatologist Recommended, Large Size
30K
▼ 40.0%vs. prior month
$402K
latest month
12-month trend
B09Y4HHY1P
Cetaphil Daily Facial Cleanser, Oily & Combination Skin, 16oz | Fragrance-Free, Soap-Free, Hypoallergenic, Sensitive To Oily Skin, Combination Skin, Dermatologist Recommended
30K
▲ 0.0%vs. prior month
$354.6K
latest month
12-month trend
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Best Cetaphil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cetaphil is the best-performing cetaphil brand in July 2026, moving 200,000 units across 8 ASINs for 71.4% of Top 10 volume. Vanicream follows with 50,000 units (17.9%), ahead of CeraVe on 30,000 units (10.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.04 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cetaphil
8 ASINs in Top 10
71.4%
Units
200K
Revenue
$2.6M
Avg. price
$13.04
B01M4NFD2N
$6.89·★4.7·9.9K revsCetaphil Gentle Makeup Remover Face Wipes, Fragrance Free, 25 Count | Sensitive skin safe, alcohol-free, fragrance-free, daily facial cleansing, removes makeup, dermatologist recommended
Units sold30KB099N2SLT9
$14.12·★4.7·16.4K revsCetaphil Moisturizing Face & Body Lotion, Sensitive Skin, 20oz | Fragrance-Free, Hypoallergenic, Non-Comedogenic, Hydrates Dry Sensitive Skin, Dermatologist Recommended, Large 20 Oz
Units sold30KB099N3NM61
$13.44·★4.7·15.7K revsCetaphil Gentle Cleanser, Hydrating Face Wash, Sensitive Skin, 20oz | Soap-Free, Non-Foaming, Moisturizes While Cleansing, Sensitive And Dry To Normal Skin, Dermatologist Recommended, Large Size
Units sold30KB09Y4HHY1P
$11.88·★4.7·12.1K revsCetaphil Daily Facial Cleanser, Oily & Combination Skin, 16oz | Fragrance-Free, Soap-Free, Hypoallergenic, Sensitive To Oily Skin, Combination Skin, Dermatologist Recommended
Units sold30KB01H20MA62
$19.46·★4.8·40.2K revsCetaphil Moisturizing Cream, Dry Sensitive Skin, Fragrance Free, 16oz 2Pk | 2-pack value, face and body hydration, non-comedogenic, fragrance free, dermatologist recommended, very dry sensitive skin
Units sold20KB08LR42YZG
$10.99·★4.5·14K revsCetaphil Daily Oil-Free Facial Moisturizer with Sunscreen, SPF 35, Fragrance Free, 3 fl oz (88 ml) | Spf 35 Daily Moisturizer, Fragrance-Free, Non-Comedogenic, Dry To Oily Combination Skin, Dermatologist-Recommended Skincare
Units sold20KB099MSZX25
$13.44·★4.7·23K revsCetaphil Daily Facial Cleanser Sensitive & Oily Skin, 20 oz | Gentle foaming face wash, soap-free, hypoallergenic, combination to oily skin, dermatologist recommended, daily skincare
Units sold20KB099N1LC4R
$14.12·★4.8·40.2K revsCetaphil Moisturizing Cream, Face & Body Lotion Dry Sensitive Skin, 20oz | Fragrance-Free, Non-Comedogenic, Non-Greasy, Hydrates Very Dry Sensitive Skin, Dermatologist Recommended, 20 Oz Value Size
Units sold20K
Vanicream
1 ASIN in Top 10
17.9%
Units
50K
Revenue
$678K
Avg. price
$13.56
B000NWGCZ2
$13.56·★4.6·49.9K revsVanicream Moisturizing Cream with Pump Dispenser, 16 Oz, Formulated without Common Irritants for Sensitive Skin, Body & Face Moisturizer, Restores Moisture & Soothes Irritated, Itchy Areas
Units sold50K
CeraVe
1 ASIN in Top 10
10.7%
Units
30K
Revenue
$438.3K
Avg. price
$14.97
B000YJ2SLG
$14.97·★4.7·150.2K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold30K
Trending Cetaphil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01H20MA62 booked 20K units at $19.46, with ▲ 0.0% MoM change. On the growth side, B0DMTVF8YV leads positive momentum with ▲ 233.3% MoM growth on 10K units, with B07VHR8NDF close behind at ▲ 100.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01H20MA62
Cetaphil Moisturizing Cream, Dry Sensitive Skin, Fragrance Free, 16oz 2Pk | 2-pack value, face and body hydration, non-comedogenic, fragrance free, dermatologist recommended, very dry sensitive skin
Price
$19.46
Rating
4.8
Reviews
40.2K
Latest month sales
B0DMTVF8YV
Cetaphil Acne Patches Salicylic Acid & CICA, Sensitive Skin Care, 24ct | Hydrocolloid Pimple Patches, Salicylic Acid + Heartleaf Extract, Overnight Results, Gentle Sensitive Skin Formula, 24 Count
Price
$5.99
Rating
4.3
Reviews
905
Latest month sales
B07VHR8NDF
Cetaphil 2-in-1 Baby Shampoo & Body Wash, Tear Free, Calendula, 13.5oz | 2-In-1 Baby Wash And Shampoo, Organic Calendula, Tear Free, Paraben Free, Newborn Sensitive Skin, No Colorants Or Mineral Oil
Unlock to view ASIN details and product titles
Price
$8.97
Rating
4.8
Reviews
22.8K
Latest month sales
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