Replens Long Lasting Viginal Moisturizer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Replens Long Lasting Viginal Moisturizer sales on Amazon US totaled 139,200 units in July 2026 (▼ 4.1% vs. the prior month), generating an estimated $3,466,782 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.4% of unit volume and 69.0% of revenue, while a typical listing is priced at $25.69. The keyword itself pulled 29,554 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the replens long lasting viginal moisturizer Top 50 moved 1,469,050 units and $38,028,337 in cumulative sales — an average of 122,421 units and $3,169,028 per month. Monthly throughput topped out at 145,200 units in June 2026 and dipped to 73,150 in May 2026, leaving the latest reading 41.8% higher than August 2025.
Replens Long Lasting Viginal Moisturizer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
139.2K
▼ 4.1% MoM
Monthly Revenue 2026/07
$3.5M
▼ 1.0% MoM
Top 10 Market Share 2026/07
65.4%
Replens Long Lasting Viginal Moisturizer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold replens long lasting viginal moisturizer listing on Amazon US in July 2026 is ASIN B0FF5DT337 (Brand: O Positiv), which sold 30,000 units at $28.97 apiece — equal to 21.6% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $2,392,450 in July 2026 — 65.4% of unit volume and 69.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Replens Long Lasting Viginal Moisturizer' on Amazon
July 2026
Is 65.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FF5DT337
URO Vaginal Moisture & Mood with KSM-66® Ashwagandha – 30-Day Supply
30K
▲ 0.0%vs. prior month
$868.5K
latest month
12-month trend
B001G7QR8A
Replens Long-Lasting Feminine Moisturizer, 8 Count | Pre-Filled Applicators, Relieves Vaginal Dryness for Up to 3 Days, Fragrance Free, Convenient Less Mess, Hormone-Free
10K
▲ 0.0%vs. prior month
$129.1K
latest month
12-month trend
B0071Q5PL0
VMAGIC by Medicine Mama Organic Vulva Balm – Intimate Skin Care, Menopause Support – Relieves Feminine Dryness, Itching & Irritation – Hormone Free, Vaginal Moisturizer for Women – 2 oz
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
B0CJYNPVYR
Her Fantasy Box | Slippery Box | Fast-Acting Slippery Elm Capsules for Feminine Wellness & Intimate Moisture Support – 60 Vegan Capsules
10K
▲ 0.0%vs. prior month
$159.9K
latest month
12-month trend
B089GZQCD9
BB Company Radiancy | Vaginal Probiotics for Vaginal Dryness, pH Balance | Fights Itch, Odor | Anti-Aging | Hyaluronic Acid, Probiotics, Vitamin C, Multi Collagen | 120 Ct
6K
▲ 0.0%vs. prior month
$294K
latest month
12-month trend
B0D6HZ1N99
Bonafide Revaree Plus, 10 mg Hyaluronic Acid, 1 Month Supply | Extra Strength Vaginal Moisturizer, Hormone-Free, For Vaginal Dryness Associated with Pain & Sensitive Tissue
6K
▲ 0.0%vs. prior month
$420K
latest month
12-month trend
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Best Replens Long Lasting Viginal Moisturizer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
O Positiv is the best-performing replens long lasting viginal moisturizer brand in July 2026, moving 30,000 units across 1 ASIN for 33.0% of Top 10 volume. Replens follows with 19,000 units (20.9%), ahead of Medicine Mama on 10,000 units (11.0%).
With 8 brands splitting the Top 10 and 64.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.88 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
O Positiv
1 ASIN in Top 10
33.0%
Units
30K
Revenue
$868.5K
Avg. price
$28.97
B0FF5DT337
$28.97·★4.4·4.4K revsURO Vaginal Moisture & Mood with KSM-66® Ashwagandha – 30-Day Supply
Units sold30K
Replens
3 ASINs in Top 10
20.9%
Units
19K
Revenue
$237.1K
Avg. price
$12.88
B001G7QR8A
$13.29·★4.4·7.1K revsReplens Long-Lasting Feminine Moisturizer, 8 Count | Pre-Filled Applicators, Relieves Vaginal Dryness for Up to 3 Days, Fragrance Free, Convenient Less Mess, Hormone-Free
Units sold10KB07FL8DVXC
$9.47·★4.4·710 revsReplens External Comfort Gel to Soothe Vaginal Dryness, 1.5 Oz | Daily Comfort Gel, Relieves Dryness and Discomfort, Hormone-Free, Fragrance Free, Estrogen Free
Units sold5KB000P9WSMY
$15.87·★4.4·7.1K revsReplens Long-Lasting Vaginal Moisturizer with Reusable Applicator, 1.23 Ounce
Units sold4K
Medicine Mama
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$299.9K
Avg. price
$29.99
B0071Q5PL0
$29.99·★4.4·15.3K revsVMAGIC by Medicine Mama Organic Vulva Balm – Intimate Skin Care, Menopause Support – Relieves Feminine Dryness, Itching & Irritation – Hormone Free, Vaginal Moisturizer for Women – 2 oz
Units sold10K
Trending Replens Long Lasting Viginal Moisturizer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FLTWPF5T leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0DQFF69NH close behind at ▲ 66.7% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FLTWPF5T
PlusOne Long Lasting Vaginal Moisturizer Gel - Hyaluronic Acid, 2 Fl oz | Vaginal Moisturizer for Vaginal Dryness, pH-Balanced Vaginal Care, Personal Lubricating Menopause Support for Wetness
Price
$14.94
Rating
4.1
Reviews
78
Latest month sales
B0DQFF69NH
Vaginal Moisturizer | Long-Lasting Gel Relieves Vaginal Dryness, Itching & Irritation | pH-Balanced Fragrance-Hormone Free | Hyaluronic Acid and Glycerin | Pre and Post Menopausal Care, 12 Applicators
Price
$24.99
Rating
4.3
Reviews
256
Latest month sales
B003GQKQ40
Aloe Cadabra Lube, Unscented 2.5 Oz, 1 Pack | Natural Water Based, Vaginal Moisturizer, NSF Certified Organic Aloe Lube, For Men, Women and Couples, Non-Staining
Unlock to view ASIN details and product titles
Price
$10.99
Rating
4.4
Reviews
27.4K
Latest month sales
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