Reeses Pieces Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Reeses Pieces sales on Amazon US totaled 178,400 units in July 2026 (▼ 0.7% vs. the prior month), generating an estimated $1,846,822 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.9% of unit volume and 44.0% of revenue, while a typical listing is priced at $11.06. The keyword itself pulled 30,168 Amazon queries over the same period (▲ 4.8% MoM).
Zooming out to the 12-month window ending July 2026, the reeses pieces Top 50 moved 2,287,200 units and $22,509,276 in cumulative sales — an average of 190,600 units and $1,875,773 per month. Monthly throughput topped out at 246,400 units in December 2025 and dipped to 122,800 in May 2026, leaving the latest reading 36.2% higher than August 2025.
Reeses Pieces Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
178.4K
▼ 0.7% MoM
Monthly Revenue 2026/07
$1.8M
▼ 5.5% MoM
Top 10 Market Share 2026/07
54.9%
Reeses Pieces Market Share & Sales Concentration on Amazon US — July 2026
The most-sold reeses pieces listing on Amazon US in July 2026 is ASIN B0DL2B49T9 (Brand: Reese's), which sold 20,000 units at $6.46 apiece — equal to 11.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 98,000 units and $811,880 in July 2026 — 54.9% of unit volume and 44.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Reeses Pieces' on Amazon
July 2026
Is 54.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DL2B49T9
Reese's Filled Pretzels Peanut Butter Nuggets Jar, 18 oz | Peanut Butter Filled Pretzel Nuggets, Crunchy Shell, Sweet and Salty Snack, Resealable Jar for Sharing, 18 oz
20K
▲ 900.0%vs. prior month
$129.2K
latest month
12-month trend
B0FLLZSW9D
Oreo REESE'S Peanut Buttery Creme Chocolate Sandwich Cookies, 12.35 oz | Certified Kosher
10K
▲ 0.0%vs. prior month
$49.7K
latest month
12-month trend
B07CZ83NQ4
REESE'S PUFFS Breakfast Cereal, Chocolatey Peanut Butter Cereal, 11.5 oz | Made with Real Reese's Peanut Butter, 15g Whole Grain Per Serving, Good Source of Calcium, 12 Vitamins & Minerals
10K
▲ 0.0%vs. prior month
$23.4K
latest month
12-month trend
B07W5B3Z7Q
M&M'S Peanut Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Roasted Peanuts with Real Milk Chocolate and a Colorful Candy Shell, Resealable Bag for Parties, Baking, Gifting and Events
10K
▼ 50.0%vs. prior month
$129.1K
latest month
12-month trend
B07W5B43Z7
M&M'S Peanut Butter Milk Chocolate Candy, Party Size Bulk Bag, 34 oz | Creamy Peanut Butter and Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Parties, Baking and Gifting
10K
▲ 0.0%vs. prior month
$126.1K
latest month
12-month trend
B082F2BH2Y
Sour Patch Kids Watermelon Soft & Chewy Gummy Candy, Family Size, 1.8 lb | Bulk Candy
9K
▼ 10.0%vs. prior month
$76.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Reeses Pieces Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Reese's is the best-performing reeses pieces brand in July 2026, moving 34,000 units across 3 ASINs for 34.7% of Top 10 volume. M&M's follows with 20,000 units (20.4%), ahead of Oreo on 10,000 units (10.2%).
With 7 brands splitting the Top 10 and 65.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.97 to $13.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Reese's
3 ASINs in Top 10
34.7%
Units
34K
Revenue
$337.9K
Avg. price
$11.13
B0DL2B49T9
$6.46·★4.5·8K revsReese's Filled Pretzels Peanut Butter Nuggets Jar, 18 oz | Peanut Butter Filled Pretzel Nuggets, Crunchy Shell, Sweet and Salty Snack, Resealable Jar for Sharing, 18 oz
Units sold20KB005QC0HYG
$12.00·★4.7·9.4K revsREESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Bulk Bag, 48 oz
Units sold7KB0FTZMVWF6
$14.92·★4.6·29.6K revsREESE'S Miniatures Milk Chocolate Peanut Butter Cups, 30 oz | Mini Milk Chocolate Peanut Butter Cups, Kosher, Gluten Free, Individually Wrapped for Candy Dishes and Party Sharing, 30 oz
Units sold7K
M&M's
2 ASINs in Top 10
20.4%
Units
20K
Revenue
$255.2K
Avg. price
$13.39
B07W5B3Z7Q
$13.39·★4.7·17.4K revsM&M'S Peanut Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Roasted Peanuts with Real Milk Chocolate and a Colorful Candy Shell, Resealable Bag for Parties, Baking, Gifting and Events
Units sold10KB07W5B43Z7
$13.39·★4.7·11.4K revsM&M'S Peanut Butter Milk Chocolate Candy, Party Size Bulk Bag, 34 oz | Creamy Peanut Butter and Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Parties, Baking and Gifting
Units sold10K
Oreo
1 ASIN in Top 10
10.2%
Units
10K
Revenue
$49.7K
Avg. price
$4.97
B0FLLZSW9D
$4.97·★4.5·2.1K revsOreo REESE'S Peanut Buttery Creme Chocolate Sandwich Cookies, 12.35 oz | Certified Kosher
Units sold10K
Trending Reeses Pieces Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DL2B49T9 booked 20K units at $6.46, with ▲ 900.0% MoM change. On the growth side, B0B7FNDRKN leads positive momentum with ▲ 300.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DL2B49T9
Reese's Filled Pretzels Peanut Butter Nuggets Jar, 18 oz | Peanut Butter Filled Pretzel Nuggets, Crunchy Shell, Sweet and Salty Snack, Resealable Jar for Sharing, 18 oz
Price
$6.46
Rating
4.5
Reviews
8K
Latest month sales
B005QC0HYG
REESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Bulk Bag, 48 oz
Price
$12.00
Rating
4.7
Reviews
9.4K
Latest month sales
B0B7FNDRKN
REESE'S Plant Based Oat Chocolate Confection Peanut Butter Cups, 12 ct | Plant Based Reese's Peanut Butter Cups with Oat Chocolate Confection Candy, Vegan Snack Packs for Lunches and Sharing
Unlock to view ASIN details and product titles
Price
$12.50
Rating
4.4
Reviews
1.4K
Latest month sales
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