Paint Palette Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paint Palette sales on Amazon US totaled 100,200 units in July 2026 (▲ 18.3% vs. the prior month), generating an estimated $1,544,259 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.9% of unit volume and 57.2% of revenue, while a typical listing is priced at $14.87. The keyword itself pulled 28,998 Amazon queries over the same period (▲ 6.1% MoM).
Zooming out to the 12-month window ending July 2026, the paint palette Top 50 moved 1,108,300 units and $17,243,756 in cumulative sales — an average of 92,358 units and $1,436,980 per month. Monthly throughput topped out at 183,450 units in October 2025 and dipped to 47,000 in May 2026, leaving the latest reading 11.5% higher than August 2025.
Paint Palette Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
100.2K
▲ 18.3% MoM
Monthly Revenue 2026/07
$1.5M
▲ 13.7% MoM
Top 10 Market Share 2026/07
60.9%
Paint Palette Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paint palette listing on Amazon US in July 2026 is ASIN B07Z93LQDB (Brand: Shuttle Art), which sold 10,000 units at $25.99 apiece — equal to 10.0% of every unit tracked in this report.
The Top 10 ASINs account for 61,000 units and $883,270 in July 2026 — 60.9% of unit volume and 57.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paint Palette' on Amazon
July 2026
Is 60.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07Z93LQDB
Shuttle Art Acrylic Paint, 36 Colors Acrylic Paint Set with Brushes & Palette, 2oz/60ml Bottles, Rich Pigments Non-toxic for Artists Kids & Adults, Painting on Canvas Rocks Ceramic Wood
10K
▲ 0.0%vs. prior month
$259.9K
latest month
12-month trend
B08D2DJPD3
ARTISTRO Vivid Watercolor Paint Set with Palette & Brush Pens | Portable Paint Art Kit, Travel Water Color Set, For Adults, Professionals, & Kids, Art & Painting Supplies, Gift Idea
10K
▲ 66.7%vs. prior month
$168.5K
latest month
12-month trend
B0BJPQ3TKS
Grabie 50 Color Watercolor Paint Set with Brush Pens | High Pigment Paints, Blendable Colors, Portable Travel Case, Painting, Sketching, Illustration, Beginner And Hobby Artists
10K
▲ 0.0%vs. prior month
$188.3K
latest month
12-month trend
B0000E2PYB
Prang Oval Pan Watercolor Paint Set, 8 Assorted Colors, 1 Count | Perfect for painting, art lessons, crafts and creative projects
7K
▲ 600.0%vs. prior month
$33.6K
latest month
12-month trend
B092QTCLTM
48 Colors Washable Watercolor Paint Set, with 3 Brushes Pen | watercolor palette, Non-toxic Water Color Paints Sets for Kids, Adults Artists Students Beginner,Travel Watercolor Set
5K
▲ 0.0%vs. prior month
$39K
latest month
12-month trend
B08CGMYQGN
UCANBE Athena Face Body Paint Oil Palette, 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g
5K
▲ 0.0%vs. prior month
$97.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Paint Palette Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Shuttle Art is the best-performing paint palette brand in July 2026, moving 10,000 units across 1 ASIN for 16.4% of Top 10 volume. ARTISTRO follows with 10,000 units (16.4%), ahead of Grabie on 10,000 units (16.4%).
Volume is spread across 10 brands, with the top three holding 49.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.99 to $25.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Shuttle Art
1 ASIN in Top 10
16.4%
Units
10K
Revenue
$259.9K
Avg. price
$25.99
B07Z93LQDB
$25.99·★4.7·11.2K revsShuttle Art Acrylic Paint, 36 Colors Acrylic Paint Set with Brushes & Palette, 2oz/60ml Bottles, Rich Pigments Non-toxic for Artists Kids & Adults, Painting on Canvas Rocks Ceramic Wood
Units sold10K
ARTISTRO
1 ASIN in Top 10
16.4%
Units
10K
Revenue
$168.5K
Avg. price
$23.99
B08D2DJPD3
$23.99·★4.7·15K revsARTISTRO Vivid Watercolor Paint Set with Palette & Brush Pens | Portable Paint Art Kit, Travel Water Color Set, For Adults, Professionals, & Kids, Art & Painting Supplies, Gift Idea
Units sold10K
Grabie
1 ASIN in Top 10
16.4%
Units
10K
Revenue
$188.3K
Avg. price
$16.99
B0BJPQ3TKS
$16.99·★4.7·7.1K revsGrabie 50 Color Watercolor Paint Set with Brush Pens | High Pigment Paints, Blendable Colors, Portable Travel Case, Painting, Sketching, Illustration, Beginner And Hobby Artists
Units sold10K
Trending Paint Palette Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0000E2PYB booked 7K units at $4.99, with ▲ 600.0% MoM change. On the growth side, B08B2LH5JZ leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GKDZZZH7 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0000E2PYB
Prang Oval Pan Watercolor Paint Set, 8 Assorted Colors, 1 Count | Perfect for painting, art lessons, crafts and creative projects
Price
$4.99
Rating
4.6
Reviews
5.9K
Latest month sales
B08B2LH5JZ
Crayola Washable Watercolor Paint Sets, Bulk Art Supplies for Teacher 12ct | Watercolor Paint Sets for Kids, Teachers Classroom School Supplies, Preschool & Kindergarten Crafting Activities for Toddlers
Price
$26.99
Rating
4.8
Reviews
931
Latest month sales
B0GKDZZZH7
Pagather Travel Watercolor Travel Set, 24 Colors Mini Portable Paint Kit | Includes Water Brush and Compact Design, Perfect for Beginners, Hobbyists and Artists to Create Beautiful Paintings Anywhere
Unlock to view ASIN details and product titles
Price
$21.98
Rating
4.6
Reviews
139
Latest month sales
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