Red Lentil Pasta Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Red Lentil Pasta sales on Amazon US totaled 240,000 units in July 2026 (▼ 9.1% vs. the prior month), generating an estimated $1,147,020 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.5% of unit volume and 40.5% of revenue, while a typical listing is priced at $5.77. The keyword itself pulled 6,354 Amazon queries over the same period (▼ 37.2% MoM).
Zooming out to the 12-month window ending July 2026, the red lentil pasta Top 50 moved 3,065,800 units and $13,737,130 in cumulative sales — an average of 255,483 units and $1,144,761 per month. Monthly throughput topped out at 290,300 units in January 2026 and dipped to 182,400 in May 2026, leaving the latest reading 5.8% lower than August 2025.
Red Lentil Pasta Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
240K
▼ 9.1% MoM
Monthly Revenue 2026/07
$1.1M
▼ 7.1% MoM
Top 10 Market Share 2026/07
52.5%
Red Lentil Pasta Market Share & Sales Concentration on Amazon US — July 2026
The most-sold red lentil pasta listing on Amazon US in July 2026 is ASIN B000WH9DCW (Brand: Rao's Homemade), which sold 30,000 units at $7.33 apiece — equal to 12.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 126,000 units and $464,700 in July 2026 — 52.5% of unit volume and 40.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Red Lentil Pasta' on Amazon
July 2026
Is 52.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B000WH9DCW
Rao's Homemade Marinara Sauce, 24 oz, All Purpose Tomato Sauce, Pasta Sauce, Carb Conscious, Keto Friendly, All Natural, Premium Quality, With Italian Tomatoes & Olive Oil
30K
▲ 0.0%vs. prior month
$203.7K
latest month
12-month trend
B074H5ZHFH
365 by Whole Foods Market Organic Penne Rigate, 16 Ounce
20K
▲ 0.0%vs. prior month
$39.4K
latest month
12-month trend
B000R2Z6AA
Barilla Spaghetti Pasta, Non-GMO Kosher Pasta, 16oz.
10K
▲ 0.0%vs. prior month
$18K
latest month
12-month trend
B000RUP0JE
Barilla Penne Pasta, Non-GMO Kosher Pasta, 16oz.
10K
▼ 50.0%vs. prior month
$18.4K
latest month
12-month trend
B001A5RQ9C
Barilla Protein+ (Plus) Penne Pasta, Plant Based Protein, 14.5oz (12PK)
10K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
B07NSRK9S8
Rao's Homemade Spaghetti Pasta, 16oz, Traditionally Crafted, Premium Quality, From Durum Semolina Flour, Traditional Bronze Die Cut, Imported from Italy
10K
▲ 0.0%vs. prior month
$29.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Red Lentil Pasta Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rao's Homemade is the best-performing red lentil pasta brand in July 2026, moving 40,000 units across 2 ASINs for 31.7% of Top 10 volume. Barilla follows with 38,000 units (30.2%), ahead of BRAMI on 28,000 units (22.2%).
With 4 brands splitting the Top 10 and 84.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.04 to $5.16, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rao's Homemade
2 ASINs in Top 10
31.7%
Units
40K
Revenue
$233K
Avg. price
$5.16
B000WH9DCW
$7.33·★4.7·14.9K revsRao's Homemade Marinara Sauce, 24 oz, All Purpose Tomato Sauce, Pasta Sauce, Carb Conscious, Keto Friendly, All Natural, Premium Quality, With Italian Tomatoes & Olive Oil
Units sold30KB07NSRK9S8
$2.98·★4.8·2.3K revsRao's Homemade Spaghetti Pasta, 16oz, Traditionally Crafted, Premium Quality, From Durum Semolina Flour, Traditional Bronze Die Cut, Imported from Italy
Units sold10K
Barilla
4 ASINs in Top 10
30.2%
Units
38K
Revenue
$87.3K
Avg. price
$2.04
B000R2Z6AA
$1.49·★4.8·19.8K revsBarilla Spaghetti Pasta, Non-GMO Kosher Pasta, 16oz.
Units sold10KB000RUP0JE
$1.84·★4.8·10.3K revsBarilla Penne Pasta, Non-GMO Kosher Pasta, 16oz.
Units sold10KB001A5RQ9C
$2.00·★4.8·3.7K revsBarilla Protein+ (Plus) Penne Pasta, Plant Based Protein, 14.5oz (12PK)
Units sold10KB001A5RQ6K
$2.84·★4.8·2K revsBarilla Protein+ (Plus) Rotini Pasta, 14.5 Ounce - plant based - Made from Lentils, Chickpeas & Peas - Non-GMO, Kosher Certified
Units sold8K
BRAMI
3 ASINs in Top 10
22.2%
Units
28K
Revenue
$105K
Avg. price
$3.49
B0BMSBCDZZ
$3.24·★4.6·504 revsBRAMI Italian Protein Fusilli Pasta
Units sold10KB0BMR743T6
$3.99·★4.6·473 revsBRAMI Italian Protein Radiatori Pasta
Units sold9KB0CPR193YN
$3.24·★4.7·349 revsBRAMI Curly Macaroni Protein Pasta, 12 OZ
Units sold9K
Trending Red Lentil Pasta Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001A5RQ6K booked 8K units at $2.84, with ▲ 60.0% MoM change. On the growth side, B01HSS2AYA leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0F77CDQRZ close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001A5RQ6K
Barilla Protein+ (Plus) Rotini Pasta, 14.5 Ounce - plant based - Made from Lentils, Chickpeas & Peas - Non-GMO, Kosher Certified
Price
$2.84
Rating
4.8
Reviews
2K
Latest month sales
B01HSS2AYA
Banza Elbows & Classic Cheddar Mac and Cheese - High Protein, Gluten Free, and Lower Carb Protein Mac and Cheese - 5.5oz
Price
$2.49
Rating
4.3
Reviews
768
Latest month sales
B0F77CDQRZ
Tangle Creamy Mushroom Instant Pasta Bowl, 15g Protein Linguine, 6-Bowls | 15g protein, 7g fiber per serving; Truffle and shiitake cream, non-spicy; Air-dried chickpea noodle; Microwave-ready
Unlock to view ASIN details and product titles
Price
$12.98
Rating
4.5
Reviews
332
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this red lentil pasta report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card