Red Eyeliner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Red Eyeliner sales on Amazon US totaled 180,400 units in July 2026 (▼ 6.5% vs. the prior month), generating an estimated $1,500,429 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.7% of unit volume and 64.8% of revenue, while a typical listing is priced at $9.71. The keyword itself pulled 14,150 Amazon queries over the same period (▲ 15.8% MoM).
Zooming out to the 12-month window ending July 2026, the red eyeliner Top 50 moved 2,118,800 units and $17,010,601 in cumulative sales — an average of 176,567 units and $1,417,550 per month. Monthly throughput topped out at 262,550 units in October 2025 and dipped to 110,950 in May 2026, leaving the latest reading 5.3% higher than August 2025.
Red Eyeliner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
180.4K
▼ 6.5% MoM
Monthly Revenue 2026/07
$1.5M
▼ 8.9% MoM
Top 10 Market Share 2026/07
68.7%
Red Eyeliner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold red eyeliner listing on Amazon US in July 2026 is ASIN B074Y8LM6T (Brand: NYX PROFESSIONAL MAKEUP), which sold 30,000 units at $9.97 apiece — equal to 16.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 124,000 units and $971,680 in July 2026 — 68.7% of unit volume and 64.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Red Eyeliner' on Amazon
July 2026
Is 68.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B074Y8LM6T
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
30K
▼ 25.0%vs. prior month
$299.4K
latest month
12-month trend
B07MWSXPT1
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B000H3I2JG
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$157.2K
latest month
12-month trend
B00UZ8X9H8
wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Baby's Got Black
10K
▲ 0.0%vs. prior month
$9.9K
latest month
12-month trend
B07X7KMGBX
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Coffee
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B082YQ8TXR
wet n wild Mega Last Breakup Proof Liquid Eyeliner - Ultra-Fine Brush, Waterproof, 16-Hour Long-Lasting Wear- Cruelty-Free & Vegan - Black
10K
▲ 0.0%vs. prior month
$54.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Red Eyeliner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing red eyeliner brand in July 2026, moving 40,000 units across 4 ASINs for 32.3% of Top 10 volume. NYX PROFESSIONAL MAKEUP follows with 30,000 units (24.2%), ahead of REVLON on 20,000 units (16.1%).
With 6 brands splitting the Top 10 and 72.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.89 to $9.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
4 ASINs in Top 10
32.3%
Units
40K
Revenue
$200K
Avg. price
$5.89
B07MWSXPT1
$5.79·★4.4·35.3K revse.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Units sold20KB07X7KMGBX
$5.79·★4.4·35.3K revse.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Coffee
Units sold10KB00WGDF8BU
$4.00·★4.6·11.7K revse.l.f. Liquid Eyeliner, High-pigment Liquid Eyeliner With Extra-Fine Brush Tip, Easy Glide Smudge-proof Formula, Jet Black
Units sold5KB0F2XCM5LQ
$8.00·★4.5·13.4K revse.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Deep Brown
Units sold5K
NYX PROFESSIONAL MAKEUP
1 ASIN in Top 10
24.2%
Units
30K
Revenue
$299.4K
Avg. price
$9.97
B074Y8LM6T
$9.97·★4.5·107.5K revsNYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units sold30K
REVLON
1 ASIN in Top 10
16.1%
Units
20K
Revenue
$157.2K
Avg. price
$6.67
B000H3I2JG
$6.67·★4.5·54.5K revsRevlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20K
Trending Red Eyeliner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DV97CQ9S booked 5K units at $8.00, with ▲ 66.7% MoM change. On the growth side, B0D1KR927V leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0F6VVSTX3 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DV97CQ9S
ColourPop Crème Gel Waterproof Eyeliner, Joy Ride, 0.01 oz
Price
$8.00
Rating
4.4
Reviews
1.8K
Latest month sales
B0D1KR927V
LAURA GELLER Kajal Longwear Kohl Eyeliner Pencil – Smoky Plum
Price
$24.00
Rating
4.2
Reviews
6.9K
Latest month sales
B0F6VVSTX3
REVLON ColorStay Pencil Waterproof Eyeliner, 211 Cherry, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Unlock to view ASIN details and product titles
Price
$7.59
Rating
4.5
Reviews
54.5K
Latest month sales
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